The rivalries we love
Good morning. We love a good sports rivalry.
There is something special about a match-up between rivals. The crowd's energy is vibrant; the communities radiate pride; and the teams show up ready.
Almost every team (and sometimes individual players) has a rival, but some rivalries are more well known than others. The Chicago Bears and the Green Bay Packers. The Chicago Cubs and the St. Louis Cardinals. The Los Angeles Lakers and the Boston Celtics. No matter the team or the region, people love to boast about whose team is the best.
Rivalries build communities and give people something/someone to rally behind. A central purpose, if you will. (And who doesn't love some bragging rights?!)
We want to hear from you! Jump over to the CG Sports Co Instagram to let us know your favorite sports rivalries!
Enjoy your Wednesday and your rivalries!
-- Taylor
OTHER BIG NEWS THIS WEEK:
Listen to the newest episode of the Unspoken Bravery podcast!
Ella Eastin is the newest ambassador for Paradis Sport!
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Sarah Thomas recently joined Coleman Hodges on the SwimSwampodcast. The two discussed what actually goes into a 100-mile swim, how to fuel your body during long swims, how to stay awake during a multi-day swimming endeavor, and more.
Click here to listen to the entire episode.
Maddy Banic has joined the University of Tennessee's coaching staff as a volunteer assistant coach for the 2022-23 season. In a press release, Banic explained, "I’m excited to come back and teach the team the type of grit and culture it takes to become an NCAA champion. I’ve been training here for seven years. I’m excited to grow my relationships with the student-athletes, not just a peer but as a mentor. I’m honored for the opportunity, as it allows me to tap into a different facet of my swim knowledge and love of the sport.”
The Youth Sports Alliance (YSA)recently held their annual Circle of Excellence awards ceremony in Park City, Utah. Each year, the YSA recognizes achievements made the previous winter season.
At this year's ceremony, Rosie Brennan was inducted into the Hall of Fame alongside Jon O'Brien. Other awards included the Leadership award, Spirit of Service award, and Breakthrough Performance of the Year award.
Athletes: Find what works for you. Focus on in like crazy.
One of the cool things about 2022 is that there are more ways than ever for athletes to grow their platform. Investing in and growing your platform is the single best way to attract business opportunities.
Remember: sponsorship deals are just one way for athletes to make money. In today’s market, sponsorship deals are often dominated by those with large social media followings. While this is not always the case, it’s important to understand the market you are playing in.
Write a regular blog.
Embrace the age of the newsletter.
Get a buddy to help you with social media content.
Find what works for you. Focus more of your energy on that space. Don’t give up after the first few tries, these things take time. You will be surprised at the results and stress it takes off of you. Good luck, you can do it!
We're still screaming over the announcement of Rihanna as the halftime Super Bowl performance for Super Bowl LVII!!
Sports Business Radio
Sports Business Radio focuses on the issues and people directly impacting the world of sports business. Guests on the show offering an insider's perspective include pro sports league executives, agents, college athletics administrators, sports apparel company reps, ad agency executives, media executives & athletes.
Catch up with all episodes from Sports Business Radio online!
Champions 5-Minute Mojo, Episode #173: "Olympic Champion Aaron Peirsol on Evolving from Intensity"
Aaron Peirsol is a three-time Olympian and seven-time Olympic medalist -- and five of those medals are gold. Aaron has been retired from swimming for a decade, but still cares very much about the sport. He is involved with several great causes, including being an ambassador for the Global Water Foundation and the Surfrider Foundation. He is also a spokesman for Oceana, which is the largest international ocean conservation and advocacy organization in the world. Listen to the full episode with Peirsol here.
Catch up on EVERY episode at ChampionsMojo.com.
SBR Vault: Conversations with Erik Spoelstra, Pete Carroll, and Eric Musselman
This week we step into the Sports Business Radio Vault for a look back at past conversations with Head Coaches Erik Spoelstra of the NBA’s Miami Heat, Pete Carroll of the NFL’s Seattle Seahawks and Eric Musselman of the University of Arkansas men’s basketball team.
Catch up on EVERY episode online!
