Cejih recaps Q3
Good morning from Cejih.
Happy start to October. There are only 81 days until Christmas so you know that Spotify Wrapped is just around the corner. Time to tighten up those playlists everyone (you know who you are).
Q3 at the CG Sports Company came to a close last Friday. Here are a few of the highlights:
In-person events re-entered the chat: August and September saw the return of multiple in-person events. The 2022 LEAD Sports Summit was a big success, taking place in Denver, CO. During August we ran two fencing camps as part of the Massialas Fencing Tour Powered by Panda Express. The response from the market to both of these events was one of gratitude from our customers.
Coaches building personal brands: Helping professional coaches build their personal brands has emerged as a new market segment for us. The alignment between college coaches having powerful stories and CG Sports' expertise in storytelling has been a strong combo in the market. With the emphasis by brands on digital assets, the timing of the CG Sports Brand Camp service positions us well in the market.
Additions to our partner network: For a little over a year our agency has partnered with Sponsor United. Our strength in tech has allowed us to leverage Sponsor United into a high value data driven asset for our business. The insights we are provided by Sponsor United allows us to be highly strategic, focused and identify larger deal opportunities for clients.
Looking ahead, we are excited to secure new partnership opportunities as well as existing partners for 2024. There is good momentum and I'm excited to see what the team can do with it.
Enjoy our newsletter and we appreciate all of your support on this wild 2022 journey!
OTHER BIG NEWS THIS WEEK:
Aaron Judge has set a new single-season record with his 62nd home run.
A report has found systemic abuse in the National Women's Soccer League.
Tempers flared at a fishing tournament after weights were found in the winners' fish.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Tianna Madison recently joined The Athletic Female podcast to discuss her transition into and beyond motherhood. This discussion is a must listen for anyone supporting females, especially those in the professional sports world.
Click here for a preview clip of Tianna's discussion.
At CG Sports Co, we firmly believe that life is best lived when pursuing new opportunities. That is exactly what Samantha Bosco did when she competed at the 2022 UCI Masters Track Cycling World Championships. Bosco competed in the 2K Individual Pursuit and left with a silver medal.
Big things are happening at CG Sports Publishing and we are dying to share the hot gossip! In the next month, we will be:
Celebrating the release of our next book, Winners Lose, Too by Tom Oberdorfer, and
Introducing you to not one, but TWO new authors!
Stay tuned for all of our favorite publishing news with our special quarterly publishing newsletter and by following us on Instagram (@cgsportspublishing).
How to be a professional speaker and what it takes
Today we take a look under the hood at the professional speaking industry. Below I share three misconceptions people have about the public speaking business.
Let's get into it.
Professional speakers are naturally gifted: FALSE. As with professional sports, being a paid speakers takes years of practice, training and reps. The easier someone makes it look on video, the more training they have behind them.
Speaking gigs are booked through cold calling: Also false. While cold calling and outreach is an important tactic, it is rarely the most effective. 80% of paid speaking gigs come from someone who has seen you speak before.
Agents handle everything: To quote Malcom Gladwell, one of the highest paid speakers in the world, "the break for me in speaking came when I realized it required about 10x more work that I was giving it." Speaking is a very personal business. The market is competitive and the speakers who are consistently producing content and showing their value will get the deals. Speakers and agents need to work as a team if they want to be successful.
Want to take your speaking career to the next level? Practice in front of the camera, review, tweak, repeat. Use every speaking gig as a golden lead generation opportunity. Self-promote and self-market yourself like hell and have a team in place to handle the business stuff.
The Sports Business Radio audience gets 20% off InsideTracker products. To receive the discount visit https://info.insidetracker.com/sbr
Shokz
Do me a favor and plug your ears while singing a song. You can still hear it, can't you? That is bone conduction and it's sound that is delivered directly to the inner ear without needing to pass through the eardrum.
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If you've been craving a new pair of headphones or seeking a new headset for all your Zoom calls,click here to shop all of Shokz's products!
Champions Mojo, Episode #174: "2020 Olympic Silver Medalist Emma Weyant Talks About Her Reset and Hard Training"
2020 Olympic Silver Medalist Emma Weyant joins the Champion's Mojo podcast to talk about her recent swimming reset and her love of hard training. You'll also hear her thoughts on consistency, pre-race routines, who inspires her and the five words that describe her life!
Catch up on EVERY episode at ChampionsMojo.com.
Ryan Leaf - Former NFL QB & Current Host of "The Straight Line with Ryan Leaf"
Ryan Leaf (@RyanDLeaf), the #2 pick in the 1998 #NFL Draft by the San Diego Chargers and Heisman Trophy candidate at Washington State, joins Sports Business Radio for a candid and raw conversation about his life, NFL career, incarceration, addiction and how he has turned his life around.
Leaf is now a Dad, keynote speaker, Host of a new sport talk show “The Straight Line with Ryan Leaf” and he is the subject of the 10-episode podcast series, “BUST”.
Leaf discusses the mistakes he has made in his life, but he shares what he has learned from those mistakes and how he is using his experiences to help others. His story is a MUST listen.
Catch up on EVERY episode online!
