Introductions are in order 👋
Good morning. It's been a while since we introduced ourselves.
For those who are new here, welcome to the CG Sports Co. newsletter! Our weekly newsletter has three straightforward goals:
To brag about the great things our athletes are doing,
To share our knowledge of the sports industry with you, and
To celebrate all that the sports industry offers.
Seems simple, right? We think so. All it takes is a series of Slack messages, casual review of email threads, your basic social media browsing, and, of course, listening to the soothing sounds of Sarah McLachlan. (Just to name a few of the processes the CG Sports team uses.)
Regardless of the writing process, I can confidently speak for all of us at CG Sports when I say, thank you for sharing your Wednesday mornings with us.
Other big news this week:
Learn how education outlasts your product with "Demand Your Brand"
Read part 1 of the "How to Use Your Agent" series
Address your financial health with "Financial Fitness," sponsored by Nav.it
Tune in to the @cgsportsco on Thursday (10/21) for an Instagram takeover by our newest athlete!
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
WHAT'S HOT
A roundup of the CG Sports Teams' favorite weekly content from the most 🔥 athletes in the biz.
Maggie Steffens attended the 2021 Women in Sports Foundation's Annual Salute last week on October 13th. The Annual Salute is held to celebrate champion athletes, leaders and extraordinary moments in women's sports. Established in 1974, WSF's mission is to empower all girls and women to reach their potential in sports and in life.
Natalie Hinds will be hosting a charity event in her hometown of Midland, Texas with Kendra Scott Jewelry on October 23rd. Proceeds from the event will go to the Equal Justice Initiative, founded in 1989 by Bryan Stevenson. Can't make it in person? Use code GIVEBACK-ATKWU online at kendrascott.com.
Mandy Marquardt has arrived in Roubaix, France for the 2021 UCI Track Cycling World Championships, presented by Tissot. Mandy is expected to compete in the Sprint on October 21st and the Keirin on October 24th. View the full competition schedule here.
CEJIH EXPLAINS
How to Use Your Agent: Part 1
In order to get the most out of having an agent it is important to understand what an agent is. By definition an agent “is someone who has the authority to act on behalf of another person or group.”
The services an agent will typically provide include:
Contract negotiations
Business and marketing advice
Sourcing and procuring deals
And more!
The benefits of having an agent include:
Saving you time, money, and mental warfare
Turn information into knowledge
Provide perspective to help make smart decisions
And more!
Read the rest of Cejih Explains online and tune in next week for part 2!
DEMAND YOUR BRAND
Education Outlasts Your Product
In a world of materialism and overconsumption, companies create products made to reel you in, but break down over time and bring you back to purchase more out of necessity or addiction. This goes for food (hello Trader Joe's dark chocolate peanut butter cups - my personal weakness), children's toys, kitchen supplies, you name it...
Why not pivot to provide a one-stop shop that will allow more time for growth, long term improvement, and most of all, self awareness for your customers? Sounds great! But how can you do that?
Client education. Share a tid bit on how the product was created, or some alternatives that can sustain customers once your product is finished, a process is finished, or a goal is achieved. This builds brand loyalty. What can customers do next? For our brand camp, this process may look like sharing a one-pager on some behind the scenes work to designing a logo, building a webpage, or writing a blog post. This increases the likelihood of customers returning to engage with our product, and overall, increases the value of our product. For you, it is unique to the service and brand you want to provide. Passionate about your non-profit? Invite people to come to your next event, then share how you planned the event, or a how-to on fundraising goal setting.
What else can you think of? We'd love to hear from you!
SPONSOR
Nav.it is on a mission to change the money narrative. That begins by navigating all that life can throw in our path. The "it" in Nav.it represents all of life's ups and downs, injustices, barriers, and challenges and the Nav.it team are here to help you.
Seeking advice on basic budgeting? Unsure how to approach negotiating your salary? Dealing with a cross-continent move? Nav.it has you covered.
Visit their website to access blog posts, podcast episodes, and more. And don't forget to check out our "Financial Fitness" section each week for your weekly financial workout, sponsored by Nav.it!
PHOTO OF THE WEEK
It is Dysautonomia Awareness week and Ella Eastin has been hiking in honor of Rowes Research Runners! Read her story online.
ARTICLES YOU MIGHT WANT TO READ
A collection of the CG Sports Teams' favorite random news of the week. 📚
Australia's Chloe McCardel completes record-breaking 44th English Channel swim.
Chicago Sky brings home first WNBA championship trophy.
A local UK bakery has been forced to pull their top cookies from the shelves in what has been deemed 'Sprinklegate.'
PODCASTS
Catch up with Career Competitor
Fallen behind on your Career Competitor episodes? Consider this week time for you to catch up! So whether you are in the car, the gym, or simply "picking the right podcast to do housework to," turn the volume up and listen to your heart's delight.
Champion's Mojo: Episode 130, "Are you too comfortable?"
Many thought leaders believe that to be successful we must get out of our comfort zone. And also that today's society is making us, well, soft. Kelly and Maria share concrete ideas for getting uncomfortable in life, including in athletics, relationships and ambitions.
Catch up on EVERY episode at ChampionsMojo.com.
FINANCIAL FITNESS
CG Sports is partnering with Nav.it to bring weekly tips to navigate your finances, increase money mindfulness, and better your financial health.
What To Do with a Financial Windfall by Kaitlyn Ranze
You did it! Whether you landed a major freelancing gig, got a bonus at work, or the government is doling out more stimulus checks, you’re going to make this money work for you.
Here is the seventh and final smart way to manage the money from your financial windfall:
7) Most importantly, live your values.
It's been a long year. You've had time to consider what is important in your life. Whether it's building wealth, giving to others, or something more personal, spending money is an expression of your values.
Now's the perfect time to get really expressive and intentional, making the windfall work for you.
Have you dreamed of being the new Doris Duke with your own charitable fund? Then give some or all of your check away! (And take advantage of the tax breaks for charitable donations.) Start locally and search for a way to make an impact in your community. Your gift may be something tangible that you can feel up close.
Have you made a list of home improvement or remodeling goals while cooped up at home? Or have you dreamed of destinations and travel? You can turn your financial windfall into the foundation of your personal travel fund or home remodel budget.
Wealth isn't just about the amount in your bank account. It's personal and experiential. Even if you have a little debt or a too-small emergency fund, take a moment to do one fun thing with your stimulus check. The most important part is that you made this financial windfall work for you.
Tune in next week to learn how to keep the utility bills down!
