A big week for Team CG
Good morning. Big announcements we have.
Is it just me or does anyone else feel like they recently got a second wind for the year? Hold on to your starships; we've had a lot going on at CG Sports Co:
Early registration for Alexander Massialas' fencing tour, sponsored by Panda Express, sold out for the 12 & Over session. This is not a Jedi mind trick. People are so interested in this tour that we are pleased to announce that we have added a second 12 & Over session.
If you have sensed a disturbance in the force, it is because the Sports PR Summit is just two weeks away. We are not being hyperbolic when we say that the speaker and sponsor line-up for this event is . Tickets are still available, don't wait!
Much to learn you still have, young Padawan. That is why we are hard at work at CG Sports to bring more clinic experiences from our Olympic and Professional athletes. Keep an eye on your inbox for clinic information.
Haylie McCleney's latest stop for the Halo Tour (Rhode Island) was a success! Thank you to The Backstop Softball for hosting. Next stop: Maryland!
May the force be with you this week.
OTHER BIG NEWS THIS WEEK:
Alexander Massialas, Gerek Meinhardt, Nick Itkin, and Sidarth Kumbla won fencing bronze for Team USA at the World Cup stop in Plovdiv!
Curious about NFTs? Get to know Rosie Brennan's "Perseverance Trail" and her partnership with Parity Now.
Tianna Madison to be inducted into the Elyria Sports Hall of Fame.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Mick Dierdorff has been involved with the Steamboat Springs Winter Sports Club (SSWSC) since he was young and first learning to ski. The SSWSC is a non-profit organization serving their local community sports and youth development programming to create champions both on and off the mountain.
Now, as an adult, Dierdorff loves to give back to the SSWSC. "I’ve been in and involved with the club my whole life. Whenever they have questions for me, I always try to be there for them,” he explained to Team USA. “It’s something that I will always be involved with — helping out kids — for the rest of my life.”
Read the full Team USA feature here.
Last week's Phillips 66 International Team Trials saw fast swimming from swimmers all over our nation. Among the 41 swimmers named to the Team USA's World Championship teamare CG Sports' Natalie Hinds and Kieran Smith. Hinds will represent Team USA as a member of the 4x100 freestyle relay, while Smith qualified for the individual 200 and 400 freestyle.
Recently, Olympians Elizabeth Beisel and Craig Beardsley teamed up to run a special event for the Darien YMCA swimmers. The event was sponsored by Swim Across America Fairfield County and held at the Darien YMCA.
Additionally, Beisel will be serving as the luncheon keynote speaker at the 2022 Rhode Island Professional Day today. Beisel will share her unique experiences, perspective, and provide insight to being an Olympic athlete with the group.
Mental Health Matters
Last week, LEAD Sports Company founder, Kara Lynn Joyce, discussed the difficulty in seeking help for mental health. This comes after a handful of NCAA female athletes have taken their lives in the last two months. Our hearts are with the athletes who are struggling today, and with the family and friends of those who have passed.
If there is one thing more important than the perceived view of what your teammates, coaches, bosses, parents, and family thinks of a day off, or the decision to take a break, or even retire, it is your mental health. Any deadline, day behind the desk, or meeting, can wait. Your health cannot wait.
If you or someone you know is in crisis, contact the Suicide Prevention Lifeline at 1-800-273-TALK (8255), or dial 911 in case of emergency.
Crisis Text Line: Text SIGNS to 741741 for 24/7, anonymous, free crisis counseling. Visit Mental Health First Aid for additional resources: mentalhealthfirstaid.org/mental-health-resources/.
How Sponsorships Come to Life
Sponsorships. Product deals. Brand partnerships. These all typically initiate from the same place. Want to know what that is?
A marketer working for the brand saw a piece of content about or by the athlete. That piece of content matched what the marketer was looking for for their company.
This is how most deals are initiated. An agent can help get an athlete on a marketer’s radar. But the opportunity is only ever as good as the consistency of content put out by the athlete.
Remember, sponsors are folks who are looking for good marketing and advertising opportunities which they can present to their bosses for approval. In today’s market, 99.9% of advertising is done through the use of creative content.
In summary, marketers are looking for people who are already creating content on the reg.
Read the rest of Cejih Explains online and see how sponsorships come to life in a rad Venn diagram!
Alexander Massialas and McKenzie Coan are among the Team USA athletes visiting Washington D.C. and the White House.
Honey Stinger
Do you feel sluggish hours after a work out? Do you struggle to feel energized before working out? The Hive is here to help.
The Honey Stinger Hive was created for those who appreciate and love their individual sports. Honey Stinger seeks to provide optimal nutrition centered around honey-powered fuel. As a community, the Hive seeks to empower athletes from all walks of life and to share their stories, creating more connections between athletes.
Honey Stinger's honey-powered fuel is showcased in several collections from waffles to energy chews to cracker bars. Visitwww.honeystinger.comto shop the collections.
A collection of the CG Sports Teams’ favorite random news of the week.
NFL: Lo van Pham joins the NFL as one of ten new on-field officials and the first Asian-American official.
MLB: A 1949 Jackie Robinson bat has sold for $1.08 million.
MLB: Kelsie Whitmore is the first woman to start a game in the Atlantic League and one of the first to start in a league connected to the MLB.
Champion's Mojo, Episode #146: "Do What Makes You Feel Most Alive: Best of Kurt Dickson"
This short micro-pod brings guaranteed inspiration for your day!
Kelly Palace and Maria Parker share their favorite moments from their interview with Kurt Dickson, including what pieces of wisdom they'll incorporate in their own lives. If you want the full episode with Kurt’s interview listen here.
Catch up on EVERY episode at ChampionsMojo.com.
