Taylor’s effective emailing tips
Good morning.
When you incorporate your beliefs into your projects, they go farther. Elizabeth Beisel has proven that time and time again.
Last fall, Beisel and the Rhode Island Blood Center (RIBC) announced a new partnership to increase the number of blood donors and donations in Rhode Island. Additionally, the two sought to collaborate to educate the community on the importance and need for all types of blood donors.
Fast forward, the partnership has expanded to include the New York Blood Center enterprises (NYBCe) and was announced at the NYBCe’s Grand Central Blood Drive on May 9th.
Beisel shared, “Before my father’s courageous battle with cancer, he selflessly donated over 6 gallons of blood. His dedication has left an indelible mark on my heart, and I’m proud to honor his legacy by joining forces with NYBCe to make a profound impact on countless lives.”
NYBC and Beisel have extended a challenge to young and first-time donors, asking them to roll up their sleeves and take the first step to make donating blood a lifelong habit.
Beisel’s partnerships with RIBC and NYBC are perfect examples of what can happen when individuals share their beliefs with the world and invite others to share in building a community.
— Taylor
Other News This Week:
Paralympian McKenzie Coan is using positivity to inspire others. Watch her interview online!
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Effective Emailing Tips
Emails are one of our most used forms of communication in the modern-day world. Marketing, appointment reminders, family newsletters, and more are all sent straight to your inbox.
But we don’t read them all. Why?
Because not all emails communicate information effectively. Here are four ways to be more effective in emailing:
Utilize your subject line. This is the first thing people see, so make it some combo of fun, informative, and catchy. Goal #1 is ensuring your audience opens your email.
Know your audience. The content of your sales email should not read the same as your texts to your mom. Keeping your audience in mind is important because you can tailor where important things like big news, sales asks, and statistics need to go.
Know your objective. This is crucial — please don’t leave your reader confused after reading your email. Before you write your email, look at who your audience is and clarify what you would most like to get out of this email (signed contrast, meeting on the calendar, etc).
Create a calendar for sending emails. This could be through an online system (like Pipedrive), appointments in your Google/phone calendar, or even in an old-fashioned paper calendar. Regardless of your system, having a calendar in place will ensure that you aren’t forgetting to schedule and send emails.
My challenge to you is to visit your current email system and determine where the strengths/weaknesses may lie. Is there a step or two from above that you can easily incorporate over the next month? Give it a shot and give yourself time to adjust.
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