We are staffing up!
Good morning.
It's an exciting time to be an Olympic and Paralympic sports agency. In early April we knew we needed to bring in new talent to help us manage the massive operation this summer.
We are excited to welcome two new additions to the CG Sports team: Beth Bailey (Head of Operations) and Chloe Ellis (Sponsorship Activation and Marketing Associate).
Beth brings her decades of expertise in running, streamlining and scaling companies on the rise. Beth has also competed and coached in both swimming and water polo, giving her a unique perspective into the athlete. Fun fact: CG and Beth swim on the same masters team a few mornings per week!
Chloe Ellis joins our team to help fill an incredibly important role: sponsorship activation! Her background in social media and project management as well as providing consulting for small businesses makes her a perfect fit for our team.
Feel free to give Beth and Chloe a shoutout or schedule a quick chat with them anytime at beth@cgsportsmanagement.com and chloe@cgsportsmanagement.com
This will allow our business to attract more business for our clients, customers, sponsors, authors and network. LET'S GO!
Thank you for reading! More great things ahead for all of us (that's right, i'm talking to you!)
Cejih
Other News This Week:
Athletes Unlimited has released the schedule for the 2024 AUX Softball season.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Dare Rose
Last week, Dare Rose officially launched his website, alongside his personal logo. Dare’s website features all you need to know about Dare, his partnerships, press stories, and more.
Owen Cravens
Owen Cravens earned the bronze medal in the men’s PTVI classification at the World Triathlon Para Series this past weekend. Cravens finished with a time of 54.56.
Cravens is part of an elite group of Paratriathletes who have already qualified for the 2024 Paris Games this summer.
Alex Massialas
While traveling, Olympians Alex Massialas and Gerek Meinhardt spent time with young fencers at Fencers Club Hong Kong. The young fencers were divided into two teams, led by Alex and Gerek, receiving tips from their idols. Additionally, the two Olympians shared fencing stories with the young athletes.
Create your own book tour
Everyone loves a good tour: Taylor Swift’s Era’s tour, Beyonce’s Renaissance World tour, and, now, Betsy Mitchell’s More Than Medals grand tour!
CG Sports Publishing author Betsy Mitchell has taken the marketing playbook and added her own creative spin. Betsy’s Instagram account features her book, More Than Medals, on tour in various locations.
Here’s why Betsy’s marketing works:
She is connecting her tangible book to people and places in her life.This is great because Betsy’s audience can begin to connect images of important people and places from Betsy’s life to the book. To date, More Than Medals has visited her parents, the town of Marietta, Ohio, Duke University, and Cabo!
She is posting consistently. Betsy’s posts are going live every 24-48 hours. This ensures that she is consistently placing her book cover in front of people.
She is clearly having fun. I’ve written about this before, but marketing should be fun! By taking her book with her on photo shoots, Betsy is able to promote her book wherever she is. Her posts are light-hearted and clearly reflect her excitement about her book.
More Than Medals will be available for purchase on May 30th!
We are excited to welcome Owen Cravens to CG Sports Brand Camp!
Owen ranks in the Top 5 World Paratriathlon, is part of the USA National Paratriathlon Team, AND has qualified for the 2024 Paris Paralympics!
We are excited to bring Owen’s brand to life!
Sponsor Spotlight: Travel + Leisure
For more than 50 years, Travel + Leisure has been sharing all of the greatest spots to dine, shop, hike, cruise, and more. With a print magazine, online website, and social media presence, Travel + Leisure reaches more than 16 million travelers each month.
In addition to informing and inspiring travelers, Travel + Leisure has embraced the leisure part of their name, sharing tips and tricks on all of the ways that individuals can enjoy life at home.
Last week, Travel + Leisure and Olympian Katie Grimes announced a new partnership. Travel + Leisure will serve as Grimes’ official travel and hospitality partner with exclusivity to that partner through 2025.
Visit Travel + Leisure’s website to for trip ideas, destinations, travel products, and more.
Champions Mojo, Episode #251: “Does the Triple Crown of Open Water Call You? Erika Beauchamp Answers the Call”
The Triple Crown of Open Water Swimming includes:
1) Swim Around Manhattan--28.5 Miles
2) Catalina Island Swim--21 Miles
3) English Channel Swim--21+
After surviving Breast Cancer and at age 50 Erika Beauchamp decided to attempt the Triple Crown of open water. She has completed the first of three legs to earn this crown. We chat with her about her motivation, training and plans. If you've ever thought about this goal, this show is for you, or if you just want to be inspired!
Catch up on EVERY episode at ChampionsMojo.com.
