Matt the VP goes to New York 🗽

Good morning. Things come back around.
Cejih here! At the end of 2021 our agency began working with a new client who had founded two very influential sports properties: Sports Business Radio and the in person event, Sports PR Summit.

When I was first starting the agency in 2016, I attended the Sports PR Summit in NYC as a way to break into the biz. It was a successful venture and many of the contacts made that day still do business with CG Sports in 2022!

Why am I sharing this? This week our VP of CG Sports, Matt Amerlan, attended the 2022 Sports PR Summit. Matt led the sponsorship portfolio selling for these two properties, landing partnerships with: Morgan Stanley, Heartlent Group, Jordan Brand, ESPN, Syracuse University and many more.

It's one of those cool "step back and look" at what you've done type moments. While many of us are deep in the weeds of trying to have a great May and June, this was a great reminder to take a step back. Give yourself some perspective. You'll return to the saddle with more motivation having done so.

Thank you for reading - here's to another great weekly newsletter below.

- Cejih

OTHER BIG NEWS THIS WEEK:

• Coleman Stewart is slated to compete at both the Monaco and Barcelona stops of the 2022 Mare Nostrum tour.

• Did you know that CG Sports Publishing has a quarterly newsletter? We're about one month out from our Q2 newsletter - click here to avoid missing out!

• Last week's "Cejih Explains" IG Reel about "IG Tip to get more sponsors" was shared over 22 times!

P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.

Rosie Brennan is one of 22 athletes named to the 2022-23 U.S. Cross Country Ski team.

Head coach Matt Whittcomb explained, "This team is the largest in U.S. Ski & Snowboard’s XC history, and it could become our most successful one, too. There is clear talent, as well as a history of impressive results, but most importantly, these are individuals from many different clubs in the U.S. that are interested in connecting and believing in one another, and pushing hard."

Coleman Stewart spent time over the weekend hosting a swim clinic with WEST Coast Aquatics.

"Our athletes had a blast working with him both in and out of the water and are sure to be streamline masters in no time!" WEST postedfollowing the conclusion of the clinic.

If you're interested in a clinic with Coleman Stewart, click here.

Skincare is an important part of self-care and Natalie Hinds is proud to be partnered Bushbalm Skincare Co. Bushbalm's products are formulated to solve common skin concerns that many ignore.

In the words of Natalie, "Cheers to clear skin!"

5 Things I Learned from Elon Musk 

Arguably one of the most notable entrepreneurs of our time, Elon Musk is still paving the way for the future of electric cars, spare aeronautics, and now...Twitter. I just wrapped up Ashlee Vance's extremely well written biography of Elon Musk. It was a major hit (in my book). While getting a deep dive into the warehouses and on-site action of the several attempts at a Falcon-1 launch, I learned quite a few things from Elon's character and business leadership style (if you can call it that). 

1. Be relentless in your pursuit of making a difference. Without purpose and genuine desire to go above and beyond, it is unlikely you will make it past the rough patches.

2. Work ethic + willingness to learn = game changer.

3. Try, try, try again... and again... and then another time. It might take YEARS to perfect your product, but if someone is going to do it, why not you and your team?

4. Networking and trust take time. Elon built a group of supporters who carried him through near bankruptcy... on Christmas Eve. Your team will answer your call in the darkest hours, the most inconvenient time, and when you need it most, if they're the right people. Be selective, but genuine.

5. If an organization does not align with your goals and mission, do not partner with them.

This list could go on, but I'll leave it at that. Give the book a read and let me know what you think, if you agree or disagree! 

Athletes Should Make More Posts Like This 

In person events, speaking gigs and appearances are making a big comeback in 2022. If you find yourself with an opportunity to be giving an appearance, here is the best type of post you can make to ensure future deals.

We call it the “closing the loop” post with our CG Sports athletes. The process is very simple.

Here it is:

1. Share a photo, video or short clip from your event. The SOONER you can make this post, the better it will do.

2. Tag the company, team or person(s) that invited you to speak or give the appearance. Give them a shoutout.

3. Share what you talked about with the audience. End with a big THANK YOU to your host. This will show future hosts that you are a great guest to bring in.

4. You can take a pic right before the event starts, or a video. You can do a follow up post or video from the stage. Or you can ask someone to take photos of you as you are speaking.

Click here to view some examples from speakers we work with who get booked regularly. 

For many Olympians, the Olympic Rings tattoo is a rite of passage and Paige Madden has officially joined that special club!
Read what Paige's tattoo means to her.

Heartlent Group 

"Where heart meets talent." That is how the team at Heartlent Group describe themselves. At Heartlent Group, sports and art collide in the best way possible. Combining decades of marketing and creative experience, the Heartlent Group has represented and collaborated with both brands and athletes. 

Click here to view their Instagram page and read about their new Hoopers United NFT collection. 

A collection of the CG Sports Teams’ favorite random news of the week.

• NFL: Buffalo Bills' Micah Hyde will be donating a portion of the proceeds from his charity softball game to the families of victims of the Buffalo shooting.

• NCAA: Read every coaching change for the 2022-23 Men's NCAA basketball season.

• Random: Calling all fans of Moulin Rouge: the iconic space will be available for three overnight AirBnB stays.

Champion's Mojo, Episode #148: "Underwater Streaming Audio, Finally!" 

Sheera Goren, CEO and Co-Founder of Zygo joins Kelly and Maria to talk about this game-changing product for swimmers. Zygo is the only underwater streaming audio product on the market. 

This micro pod explains in just 10 minutes how Zygo came to market, how it works and how the Champion’s Mojo community can get a discount by listening to this episode. 

Catch up on EVERY episode at ChampionsMojo.com.