How to create a successful newsletter
Good morning.
We love a good newsletter. You might be thinking, “Well, duh, Taylor. You write one each week,” and that is part of it. The other (and much more important) reason why we love a good newsletter is that it is the perfect opportunity for athletes, teams, and agencies to communicate with their community.
Jack Dahlgren’s newsletter is a perfect example of this. Here’s how Jack has made his newsletter a beaming success:
He created a schedule. Jack’s newsletter is released monthly. This allows him the freedom to go about his daily life, while also creating a reliable schedule that can be followed. Consistently is an important factor with newsletters because it will help build hype with your audience.
He has balanced work with his personal life. To read Jack’s newsletter each month is to take a peek into Jack’s world. There is information about meets he’s competed in, sponsors he is actively working with, and updates about his puppy or boat. It’s the perfect blend, allowing Jack to share his authentic self with everyone.
Each section is balanced. There is not a single section that is too dense with text or seems out of place. Everything flows in a logical manner and has pictures. Additionally, Jack includes a “looking ahead” section to clue readers in to some future content.
If you’re not receiving Jack’s newsletter, jump over to his website to sign up and read the latest edition.
If you’ve always wanted to start a newsletter, but aren’t quite sure where to start, we encourage you to reach out. We would love to help you!
Enjoy your week!
— Taylor
Other News This Week:
If you visit the Olympic Swimming Trials in Indianapolis, make sure to check out the 35 streets that have been honorarily renamed after your favorite Olympic swimmers!
Listen to Rosie Brennan discuss battling adversity and learning from mistakes on the Athletes Defined podcast!
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Owen Cravens
It’s official - Owen Cravens personal brand and website are live!
Owen explained in his newsletter, “My logo represents a combination of strength, surrounded by endurance, with the centered C alluding to staying centered, while everything else is going on around it, and the red and blue hues symbolize the United States.
Creating a brand for myself and my racing is my first step toward legitimizing the whys and the hows of paratriathlon and translating them into a grassroots business, on which I can build and later apply my university studies. Branding is a critical component to launching a business, especially in today’s world where so much relies on the visualization and representation in the social media marketplace.”
Abbas Karimi
Abbas and Visit Lauderdale were both featured in the June edition of South Florida Business & Wealth magazine. The feature details both Abbas’s story and his relationship with the city of Fort Lauderdale, Florida.
Kieran Smith
Kieran was interviewed for as part ofTMC Health’s “Road to the Olympics” special, discussing how his approach to training has shifted as he prepares for the 2024 Paris Olympics.
“As far as training goes, it’s pretty much the same. I just think I have a much more professional approach to it. I’ve been really prioritizing sleep, diet, taking care of myself outside of the pool,” shared Kieran.
Asking for Remarket Material
Events, whether they are swim clinics, speaker visits, or special appearances, are fertile grounds for networking, learning, and lead generation. However, the value of an event extends far beyond its conclusion. One crucial yet often overlooked step post-event is requesting remarketing materials. Below, you will find a simple, concise, and effective way to ask organizations for content that you can then repurpose into remarket material to support your company's future growth:
Hi (primary organization contact),
We are so excited about your upcoming clinic on (date) with (name of athlete)!
At the event, please take some photos, videos, and collect testimonials and share them with us. Anything is greatly appreciated! You can capture photos and videos with a professional or use your phone.
Here is a suggested list, of course, you can capture more than what is listed:
Photo(s): Group - Group shot with athlete
Photo(s): In Action - Athlete speaking at Event
Photo(s): Small Group - Athlete with up to 3 participants
Photo(s): Additional (optional) - Any additional photos, e.g. with VIPs, additional action or group shots, etc.
Video(s): Vertical - Any in-action video, phone in vertical (portrait) orientation
Video(s): Horizontal (optional) - Any in-action video, phone in horizontal (landscape) orientation
Testimonial - Quote from participant/parent/host about their experience with with athlete, or what they noticed the participants feeling/experiencing. Why you would do it again and what you might do next time
Testimonials - additional
Before the event, I will send a heads-up so you can keep this in mind as you go through the day of the event.
Thank you! Please don't hesitate to reach out if any questions come up.
REMINDER
Requesting remarketing materials after an event is not just a follow-up task; it’s a strategic move that extends the life and impact of your event. By doing so, you enhance your marketing efforts, nurture valuable relationships, and build a repository of knowledge that fuels continuous growth and improvement. Don’t let the momentum of a successful event fade—harness it through effective remarketing!
More exciting news from CG Sports Publishing! Advanced and AUTOGRAPHED copies of Rep Your Story by Coach Jay Hernandez are available at Park Road Books in Charlotte, North Carolina. Grab your copy today!
Sponsor Spotlight: TallSlim Tees
Many of us have struggled with clothing sizes at one point or another in our life. Dan Deceuster was able to relate to this when he struggled to find shirts that fit his torso well AND were long enough. The solution? 17 measurements and his own custom t-shirt!
Fast-forward and TallSlim Tees has been joined by Sam Huebner and Redwood Tall Outfitters. Together, the two companies have forged a brotherhood that provides tall, comfortable clothing for all of the tall, slim men in the world.
Click here to shop all that TallSlim Tees has to offer!
Love great discounts? Use the code JACK15 to get a 15% discount off your TallSlim Tees order AND support Jack Dahlgren by using his unique referral link.*
*Purchases made using Jack’s referral link will directly support him with a commission.
Catch up on all episodes of Champions Mojo!
If you're a fan of podcasts and haven't checked out Champion's Mojo, consider this your perfect opportunity to begin! The Champion's Mojo podcast features hosts Maria Parker and Kelly Palace, two world-record setting Masters athletes, interviewing champions, coaches, and experts in what helps them excel in sports and in life.
Catch up on EVERY episode at ChampionsMojo.com.
Craving more from the Champion's Mojo team? Grab your copy of Kelly Palace's Take Your Mark, LEAD! and Maria Parker's Do Tough on Amazon!
