It’s Olympic Trials week!
Good morning.
Summer has arrived and we are now weeks away from the 2024 Paris Olympic and Paralympic Games. This season is one of ebbs and flows and it helps us shift how we approach business in the month of June.
For instance, right now all eyes are on the Olympic and Paralympic Trials for swimming, gymnastics, and track & field (just to name a few), so everyone that is involved in the Olympic and Paralympic space is tuned in to watch all these big events in June. Everyone is watching to see who makes the Olympic and Paralympic teams. This means that there aren’t always a ton of deals that are happening and that’s okay.
Meanwhile, what we are doing at CG Sports is we are using this time to double down and get prepared for a successful July with the Paris Olympics and August with the Paralympics. We do this by looking at our marketing strategies, social media activation, social media strategies, as well as focusing on really successful launches with our summer publishing books.
We also want to use this time that we have to reflect back on each book launch to make improvements so that we are continuously improving our publishing services and publishing product.
A lot of the business that happens after the Olympic and Paralympic Games is due to groundwork that was laid during a what might feel like a lull. We promise you, it’s not. This is a method that we have used successfully through multiple Olympiads.
As you move forward into June, think about how you want your business to grow and the deals you want to close 60-90 days from now. Those are the relationships and products that you should be nurturing right now to set yourself up for success this fall/winter.
Enjoy your Wednesday!
— Taylor
Upcoming releases from CG Sports Publishing:
Application of Power by M.J. Wilson
The After Drop by Sarah Thomas
Wheel Head by David Kiley
Rep Your Story by Coach Jay Hernandez
Title TBA by Matt Mauser
Title TBA by Christen Shefchunas
Other News This Week:
Former NFL player Asante Cleveland recently joined the “Dear Young Player” podcast to discuss his journey to the NFL and finding his purpose after retirement. Listen to the episode online now.
The psych sheet for the U.S. Olympic Swimming Trials has been released!Review it now to see what events your favorite swimmer has qualified to swim in!
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Cierra Burdick
Team USA has announced the women’s 3x3 basketball squad for the Paris Olympics. The U.S. will be seeking a repeat gold medal and will utilize the strengths of Cierra Burdick, Cameron Brink, Hailey Van Lith, and Rhyne Howard.
Burdick, Brink, and Van Lith won gold at the 2023 FIBA 3x3 World Cup and Burdick holds multiple World Cup titles.
Katie Grimes
ICYMI: Katie Grimes has announced her newest partnership with Powerade! With Powerade, Katie is ready to take on the world. Make More than a splash. Make her own destiny.
Rosie Brennan
US national team star and World Cup star, Rosie Brennan, has re-signed with Italian Pro Team Robinson Trentino.
The Italian Pro team finished in the top 10 during Season XIV and will be focusing on “hav[ing] fun, trying to be the best Central European Pro Team once again",” according to Director Bruno Debertolis.
Increasing Olympic Engagement
The Olympics are right around the corner! Are you ready to take your follower engagement to the next level?!
In this week’s episode of Chloe Explains, Chloe breaks down how to boost your audience engagement with 3 simple tips:
Share compelling athlete stories
Create interactive content
Offer behind the scenes access
Jump over to the @cgsportsco Instagram account to watch the full reel!
Wishing all of our CG Sports athletes the best of luck at the upcoming U.S. Olympic and Paralympic Trials events!
Olympic Trials will run from June 15-23 live on NBC and the USA Network and the Paralympic Trials will air live on CNBC and can be streamed on Peacock June 29th and 30th.
Sponsor Spotlight: CG Sports Publishing
CG Sports Publishing provides a streamlined, author-focused publishing experience that brings titles to readers who are hungry for sports stories, journeys, lessons, and lives. Our clients have access to a range of professional services that assist authors from the writing stages all the way through the stages of marketing!
Every CG Sports Publishing author is provided with:
Professional editing and layout of your manuscript, expert proofreading, interior layout, and artistic cover design
Interior layout and book cover design by our in-house team
Distribution on industry-leading platforms
Inclusion on the CG Sports Publishing website
Publicity materials like a book info sheet, media assets folder, and a news release upon publication
Marketing strategy, implementation, and support from the entire CG Sports team
Optional assets like banners, postcards, and posters with your book’s cover art
Dedicated social media and newsletter posts on CG Sports channels
Coaching on how to setup your own book signings, podcasts, and speaking opportunities
Hungry to hear more? Have a story to tell (or know someone with a story to tell)? Reach out to us at cejih@cgsportsmanagement.com to schedule a call!
Champions Mojo, Episode #252: “Humor, Clear Goggles, and Health in the Fast Lane with Bill Winters”
Do you love your fins or paddles? Ever wondered how a Masters swimmer in his late 50s keeps up in the fastest lane with the "young guns"? Tune in to our conversation with Bill Winters, who shares his journey from collegiate competitor at Auburn to a dedicated member of SwimRVA Hammerhead Masters Coached by Jay Peluso. Bill opens up about the importance of swimming for longevity and health, even humorously admitting his struggles with maintaining a perfect diet. We also get insight into his creative adaptations in the pool, like using hand paddles due to a bad back, and the supportive culture of Masters swimming that keeps him motivated. His witty exchanges are sure to bring a smile to your face.
Learn the advantages of clear goggles (for indoor swimming) and how Bill learned a good reason to have a happy disposition.
But it's not just about technique and competition; we dive deep into the joy and lifelong benefits of swimming. Celebrating the idea that swimming should be a constant in your life, we emphasize the significance of pressing pause instead of retiring from the sport. Whether you’re a young swimmer or someone rediscovering their love for the water, this episode is a heartfelt reminder of the community and connection swimming fosters. Join Host Kelly Palace as she chats with Bill Winters for an inspiring and humorous discussion that will leave you eager to head to the pool and maybe even find your own humor and Health in adult swimming.
Catch up on EVERY episode at ChampionsMojo.com.
