Introducing: Demand the brand
Good morning. Less than 100 days until the Paralympic Games.
It's hard to believe, but we are only 97 days away from the Paralympic Games and 65 days from the Olympic Games in Tokyo.
Despite the heartbreak following the postponement of the Paralympic and Olympic Games, athletes around the globe persisted. They created new opportunities to train and support one another in an ever-changing landscape.
Slowly but surely, their persistence is paying off. Each week, more and more athletes are earning their ticket to Tokyo and the Olympic and Paralympic Games will be here before we know it.
Other big news this week:
McKenzie Coan shares her favorite workout with Refinery29.
Looking for summer reading materials? We've got you covered.
Introducing CG Sports' newest section: Demand Your Brand.
P.S. Add us to your contact list so we don't get lost in your inbox!
CEJIH EXPLAINS
By: Matt Haage, Athlete Partnerships Associate
Explaining Exclusivity Clauses in Athlete Endorsement Contracts
Athlete endorsement contracts have the potential to get very lengthy and complex. They can contain up to 15-20 pages of various clauses and legal language. One of the most important clauses in these agreements that every athlete should be aware of are exclusivity clauses.
In the world of sports endorsements, exclusivity clauses legally restrict athletes from promoting or using similar products from another brand. The idea is that a brand does not want to pay an athlete money and then see them wearing a competing brand’s shoes. Put simply, this is the clause that prohibits James Harden (Adidas athlete) from wearing Nike basketball shoes on the court, in public, or on social media.
Catch up on types of exclusivity, conflicting sponsors, and how to avoid issues online!
WHAT'S HOT
A round up of the CG Sports Teams' favorite weekly content from the most athletes in the biz.
With only 26 days until the U.S. Olympic Swimming Trials, many CG Sports athletes are fine-tuning their racing. This past weekend was peppered with top swims at the Indy stop of the TYR Pro Series and the Atlanta Classic.
With only two spots on the roster per Olympic event (excluding the 100m and 200m freestyle), each swift swim builds excitement for the upcoming Trials!
DEMAND YOUR BRAND
Welcome to the first of a series of branding tips and tricks to add to your assortment of how-tos and don’t do’s. Let’s start with a concept I like to call demanding your brand. In other words, self-promote. Be so reflective of your ideals, reppin’ your own “stuff”, and confident in what you’ve created that there is no question of your association with your beliefs and who you are.
We’ll start easy. Have a logo? Add it to your photos before you post. If you aren’t sure how to, or worried you don’t have the tools to do it, Canva is about to be your best friend (It’s free and easy to navigate). Mandy Marquardt is a perfect example of this. By creating merchandise with her logo, she is opening the conversation about who she is and what her logo represents.
Want to learn more about the magic behind Mandy’s brand? Sign up here and receive a free branding e-book.
SPONSORED CONTENT
Easton Diamond Sports, LLC
Easton Diamond Sports, the industry leader in equipment innovation and technology, has launched a new line of fastpitch gloves designed and curated by Easton ambassadors who represent the top athletes and coaches at their positions. Each glove was designed specifically for the female athlete, and the entire series is packed with personal touches to inspire like never before.
Just ahead of softball's return to the Summer Games, Easton has released outfielder Haylie McCleney's signature outfielders' glove. The 12.75-inch trap web glove features a red, white and blue colorway and features the Easton Quantum Closure System with a snakeskin back with a chrome binding. McCleney is the only ambassador on team Easton who will compete in the Summer Olympic Games.
Learn more about Easton Sports online.
PHOTO OF THE WEEK:
Looking for a new book to compliment your summer vacation plans? Look no further than Tianna Bartoletta's Survive & Advance! Looking for a teaser of the book? Stay up-to-date with all of Tianna Bartoletta'sexcerpts, blog posts, and more!
Survive and Advance will be officially released on June 8th!
ARTICLES YOU MIGHT WANT TO READ
A collection of the CG Sports Teams' favorite random news of the week.
The baseball is changing, but by how much?
After being postponed by COVID, the NBA-affiliated Basketball Africa League (BAL) has tipped into action.
Mental Health Awareness Week recently concluded in the UK. In recognition of the week, ESPN collected and published a wide variety of stories from athletes, coaches, and top sports figures about their personal battles with mental health and how they use their platforms to spread hope and awareness.
Elizabeth Beisel launches Block Cancer
Elizabeth Beisel has officially launched Block Cancer, a marathon swim with Swim Across America in support of cancer research and clinical trials. On August 30, 2021, Elizabeth (with the help of her incredible support staff) will attempt to be the first woman to swim the 20km (12.4 mile) route from Pt. Judith, RI to Block Island, RI. The swim will be nonstop and unassisted. For more details, read the full press release.
Learn more and get involved at blockcancer.org
PODCASTS
Career Competitor: Episode 91 - "Zach Bye"
Persistance. Zach Bye is an embodiment of the word. Whenever and wherever he could, Bye sought to create opportunities that would push him further in a career that he was passionate about. Today, he is:
A sportscaster,
host of the podcast "Mile High Hoops,"
and one half of 'Stokley & Zach' on Denver's 104.3 "The Fan."
Champion's Mojo: Episode 116, "What Kind of Leader Are You?"
We are all leaders, whether we know it or not. What kind of leader are you? Are you an eager leader? A target maker? A confidence carrier? Or all of them? In this episode Kelly and Maria explore 10 personas that great leaders emulate. This is a deeper dive on this topic from Kelly’s book Take Your Mark, LEAD! 10 Ways to Lead Yourself and Others like a Champion and she and Maria discuss the traits of each one in this episode. Learn ways to be a more effective leader for yourself and others.
Sign up for your free consultation or health, leadership and life coaching with Kelly or Maria at ChampionsMojo.com/cm-coaching.
FINANCIAL FITNESS
CG Sports is partnering with Nav.it to bring weekly tips to navigate your finances, increase money mindfulness, and better your financial health.
Long Term Investments by Maia Monell
While short-term investing is all about quick preservation of cash, long-term investing is all about growing your wealth over time.
Here are some options:
1) Stocks - "Paper" investments, meaning you don't have to manage a properly or a business.
They represent ownership in profit-generating organizations. When you invest in stocks, you're investing in the global economy.
Stocks can rise significantly over the long-term.
Many pay you with dividends to provide you with a healthy stream of income.
Most are VERY liquid, enabling you to buy and sell them easily.
It's easy to spread your investment portfolio across dozens of different companies and industries.
You can invest across borders.
The average annual return based on the S&P 500 is 10%/year.
Check back next week for more long term investment options!
