The power of the Olympic spirit

Good morning. The Olympic spirit lives in each of us.

The 2022 Beijing Olympics may be over, but the memories, spirit, and stories will always be with us. I was recently reading an article about Rosie Brennan and the impact she has had on U.S. cross-country skiing. Brennan is leaving Beijing without an Olympic medal, but her impact (and her story) is so much bigger than that. 

Throughout her career, Brennan has embodied what it means to be resilient. She prioritized her college career at a time when it jeopardized her spot with the U.S. Ski Team; she rebounded from injuries and illness throughout various times in her career; and she was cut from the U.S. Ski Team on more than one occasion. 

Despite all of that, Brennan persisted. Her persistence has added titles like "2x Olympian" and "World Cup winner" to her name. And she will continue to persevere (in fact, she's back on the European World Cup circuit already)! Brennan, like so many athletes, is a living embodiment of the Olympic spirit. 

To all of our Winter Olympians: we are proud of you and greatly enjoyed watching you compete in Beijing! Thank you for sharing your journey and your stories with us. 

Enjoy your palindromic Wednesday, folks! 

Other big news this week: 

• Eager to catch up with Mandy Marquardt? Join her on Instagramas she takes over the @truesportusa account TODAY!

• Roșie Brennan and Jesse Diggins finished 5th in the cross country Team Sprint event.

• Roșie Brennan was recently featured by Anchorage Daily News. Read the feature here.

P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.

WHAT'S HOT
A roundup of the CG Sports Teams' favorite weekly content from the most 🔥 athletes in the biz.

Colleen Young is many things: 3x Paralympian, Paralympic medalist, World Champion, and, now, blogger. Young recently launched a new blog titled "Overly Authentic" where she will be sharing her thoughts and opinions, as well as connecting with readers. Click here to read "Tokyo Reflections," her first post.

The SEC Championships splashed into action this past weekend and, wow, did Kieran Smith have an exciting weekend! Smith claimed gold in six events (200 back, 400 IM, 200 free relay, 400 free relay, 400 medley relay, and 800 free relay), plus a silver in the 500 free.

Have you ever been curious what it's like to compete for the USA Cycling National Team? Mandy Marquardt shares all the details about cycling, pursuing her MBA, and more. Listen to Mandy on The People of Penn State podcast here.

Re-marketing: How to convert from social to paid deals

Today we are going to breakdown one of my favorite marketing concepts: Re-marketing.

Re-marketing is the act of recapping or sharing something that you’ve already done. It is one of the most effective marketing strategies you can implement for your brand.

The best part is that it’s super easy and requires very little creative thinking or ‘original’ content creation.

Here is an example of how it works:

1. Write about something you recently did.

2. Post 1st on your website, then on social media.

3. Drive traffic inbound

4. Book your next deal

5. Re-market, cycle repeats

Read more about re-marketing online at Cejih Explains. 

DEMAND YOUR BRAND
Handling Competitors

We once discussed the infamous Coke vs. Pepsi rivalry. When it comes to competition, my guess is most of you are kind supporters of teammates, and have great relationships with competitors all around the world.

To keep it cordial, one amazing way to stand out against competitors is to be the topic of conversation outside of your performance. Starting that vlog, dream business, charity event, having your own distinct logo, publishing a book... will all tell a story that not everyone has the drive to get done, and done well. Give the people something to talk about! Demand attention and individuality.

Here's your reminder that there is no better time than the present. What can you invest your time in today to set yourself apart?

REFLECTING ON ELLAVATE SWIM CAMPS' INAUGURAL EVENT

The kickoff event to Ellavate Swim Camps was a huge success. Reflecting on the event, Ella Eastin noted, "I love every opportunity to share the knowledge I accumulated over the 18 years that I spent swimming. But the best part is being able to stay connected to the sport that has given me so much. Throughout my swimming career, I was surrounded by people that lifted me up and inspired me, so my goal with Ellavate was to create an experience that provides that for others.

I received awesome feedback from athletes and parents. One swimmer wrote, "it was a great way to refresh myself on why I spend so many hours in the pool. I also enjoyed listening to Ella's inspiring story, which makes me want to be a better person both in and out of the water."

Want to bring Ella and the Ellavate Swim Camp to your pool? Email Ella at eeastin@alumni.stanford.edu or drop a line through her Contact page.

SPONSOR
Black Cultural Council of Odessa

The Black Cultural Council of Odessa (BCCO) is a Texas based organization that proudly celebrates and promotes the history of Black Americans in the Texas area. Members of the council dedicate free time to organize events and activities for entire families to enjoy, as well as educating young members and supporting youth in the community.

Recently, the BCCO held an 'evening with the stars' scholarship banquet with Olympian Natalie Hinds as a guest speaker. Together, the BCCO, Hinds, and community celebrated 10 young scholars at their event.

PHOTO OF THE WEEK

Natalie Hinds with Jo Ann, president of the Black Cultural Council of Odessa

ARTICLES YOU MIGHT WANT TO READ
A collection of the CG Sports Teams' favorite random news of the week.

• A New Hampshire middle school class launched a boat in 2020, 462 days later it showed up in Norway.

• A potential boycott of the NFL scouting combine could happen if concerns regarding a COVID-19 bubble are not addressed.

• Spring training games have been postponed until March 5th. Here's what that means for the MLB.

PODCASTS
Catch up with Champion's Mojo

There are a LOT of podcasts available to listen to these days, so in between new episodes, we wanted to help you choose your next listen. (You didn't ask for our advice, but we wanted to offer it anyway.) Maddy Banic is not only a swim champion, but a champion of mental health. How does a person come back from the brink of suicide to become a record-setting athlete and Olympic hopeful? Hear from Banic about the darkest time of her life -- and the tools she used, and continues to implement, to recover, and how she also shares those tools with others through mental health advocacy.

Catch up on EVERY episode at ChampionsMojo.com.