The beauty of lists 📝
Good morning. We love a good listicle.
For the last decade or so, this new-age journalism format has been taking the internet by storm. While some question the listicle's role in journalism, many have found comfort in topics as varied as how to reduce stress, cure writer's block, and best cheeses to put on your sandwich.
Not convinced? Here are 4 reasons to love them:
They're organized. Love them or hate them, you can't argue with solid organization.
They're filled with digestible information. Let's face it, we get busy. But that doesn't mean we don't like to read. It is the numbered format of a listicle that helps many of us keep in the know about serious (and far from serious) topics.
Typically, the content is timely. Some big event has happened and the internet has provided us with nuggets of information. For example, prior to Super Bowl LVI, Touchdown Wire published a listicle of every Super Bowl ring from I to LV.
Timely content creates conversations. While simple in form, the beauty of the listicle is that it opens the door for conversations to occur. Recounting and reviewing each Super Bowl ring prior to the start of Super Bowl LVI started a conversation about this year's ring and who would be wearing them.
If you've never composed a listicle before, why not give it a shot the next time you write! Need some inspiration? Check out this example from the CG Sports archives!
Other big news this week:
Roșie Brennan nabbed a 6th place finish in the women's 4x5km cross country skiing relay.
Newhouse School at Syracuse University announced as the Official Academic Partner for Sports PR Summit.
Elizabeth Beisel has been busy getting to know all of the athletes in the Winter Olympic Village. Catch up with the most recent episodes now!
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
WHAT'S HOT
A roundup of the CG Sports Teams' favorite weekly content from the most 🔥 athletes in the biz.
Natalie Hinds splashed into action at the 2022 Southern Zone South Sectional Championships this past weekend. Hinds posted a second place finish in the women's 200 LCM free and claimed first place finishes in the 50 LCM fly and 50 LCM free.
Bout at the Ballpark debuted in Texas this past weekend and marked the first event of its kind (one combining international wrestling duals with a college wrestling dual). James Green represented Team USA in the international competition, taking down Canada's Dillon Williams in the 70kg category.
Searching for a refresh on underwater drills? Look no further than Coleman Stewart's instagram page. Recently, Stewart broke down four different drills to do to work on loosening hips, feeling the beat, and speeding up underwater kicks. Check it out and leave a comment about other drills/progressions you would like to see!
Social Media Strategy: Content Buckets
Social media can be a powerful tool for any athlete or brand. As a professional athlete, you must have a strategy for your social media. This will help save you a ton of time, reduce anxiety and make social media seem less overwhelming.
If you’ve ever found yourself saying, “I know I can be better on social media…” then please keep reading.
Today we are going to introduce a framework for how to post on social media that will make your life 10x easier. Sounds good right?
First, we are going to introduce the concept of “Content Buckets” and why you need them. Miller Digital describes content buckets as: the core topics you focus on to differentiate your brand from others. It’s the idea of creating 2-4 key topics that you always talk about to establish yourself as an expert in that area.
The below exercise is a quick and effective way to narrow down what’s important to you and to your audience.
Brainstorm.
Narrow it down!
Go in-depth.
Once you have your content buckets selected, the next step is creating content ideas for them! Read more about content buckets online at "Cejih Explains."
DEMAND YOUR BRAND
Writing for Attention
You want to capture attention (the good kind of attention, for good reason) fast. If there is a meaningful context, share the main point first, then expand in bullet points or text that follows. Here are two very different examples:
YOU WON! Congratulations!
After carefully reading hundreds of entries, we have chosen one that best aligns with our mission and long-term goals to build community, foster positive relationships in sport, and increase awareness about the lack of aquatic facilities. Congratulations, your entry won!
Did you skim to the final sentence in the second example? When it comes to a blog post, sharing your voice in a deeper way, perhaps the second is a better option. But when you're aiming to keep up with fast paced social media and the declining human attention span (it's true), shorter is better. Not to mention, this will save you time in creating captions and copy. Good luck!
SPONSOR
UCHealth has been providing premier patient-centered primary healthcare to families around Colorado since 1906. At each clinic, one can expect to find highly skilled primary care doctors and providers of all specialties from pediatrics to senior care.
In addition to primary healthcare, UCHealth regularly publishes articles about innovative care, healthy living, news, and personal stories. Click here to learn more about UCHealth.
VIDEO OF THE WEEK
Did you know college softball swung into action last week? If you missed the action, check out Haylie McCleney's TikTok recap of Week 1 of NCAA softball competition.
ARTICLES YOU MIGHT WANT TO READ
A collection of the CG Sports Teams' favorite random news of the week. 📚
Know someone who really loves French fries? The Idaho Potato Commission has released Frites by Idaho, a limited edition fragrance.
The Portland Pickles have reported their mascot, Dillon T. Pickle, has been stolen.
Sha'Carri Richardson responded to the decision to let Kamila Valieva compete at the 2022 Beijing Olympics following a positive drug test.
Novak Djokovic announced that he is willing to miss tennis tournaments rather than get the COVID-19 vaccine.
Super Bowl LVI drew an estimated 101.1 million viewers, up from 2021's count.
PODCASTS
Champion's Mojo, Episode 139: "Amanda Beard: Olympic Icon and Swimming Entrepreneur"
Are you living in the present? Or stuck on past mistakes or future worries?
Swimming legend Amanda Beard swam in four Olympics, but struggled silently with depression, bulimia and body dysmorphia. She joins the show to talk about how confiding in people she trusted helped her through her darkest days -- and how she now tries to engage with, and live inside, each moment. And how building out her business keeps her striving for important goals.
Catch up on EVERY episode at ChampionsMojo.com.
