Who’s ready for commercials, er, the Super Bowl! 🏈
Good morning. A virtual holiday is upon us.
Since the 1960s, the Super Bowl has been captivating audiences with the best snacks, lucky jerseys, commercials, and, oh yeah, football.
These staples of Super Bowl Sunday, however, are still fairly modern creations. While the football game quickly built suspense and anticipation among leather-heads across the nation, the rise of the commercial did not occur until the early 1980s.
Unlike other major competitions whose viewership depends partially upon the teams competing, the ratings of the Super Bowl have been high throughout history regardless of the teams playing. This success is arguably due to the creation of a Super Bowl Sunday traditions. Each year, families, friends, bros, neighbors, and sometimes that-random-work-friend-who-is-also-into-sports, gather together to munch on snacks, cry over heart-warming pet commercials, pretend to watch the halftime performance, and hopefully catch some of the football game.
So, whether you are cheering for the Bengals or the Rams, may your buffalo wings be saucy and your spinach artichoke dip extra cheesy.
Other big news this week:
Cejih explains how to make the most from a paid appearance.
Motivate yourself to move with Champion's Mojo.
U.S. Olympic history has been made in Beijing.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
WHAT'S HOT
A roundup of the CG Sports Teams' favorite weekly content from the most 🔥 athletes in the biz.
Elizabeth Beisel is back in action with NBC as the host of the "In the Village" podcast, where she takes you into an exclusive area of the Olympic Village to talk with Olympians about daily life at the Olympic Games. Current episodes include "Louie Vito's New Groove," "Sunglass Potatoes with Austin Kleba," and more.
Don't have a lot of spare time to spend listening to podcasts? No worries! Each episode is under 20 minutes long. Click here for all episodes of the "In the Village" podcast.
The Winter Olympics has been in full swing for just about one week now. Rosie Brennan has added an Olympic 4th place finish to her name in the women's sprint free final, as well as a 14th place finish in the 7.5 km + 7.5 km skiathlon. Erin Mielzynski is competing today (2/9) in the women's slalom run 1, while Hagen Kearney and Mick Dierdorff will be competing in the snowboard cross events
Sports Business Radio (SBR) and Underdog Fantasy have announced a new two-year partnership. SBR is the longest running sports business show and have brought on Underdog Fantasy, the fastest growing fantasy app, as their Official Gaming Partner.
CEJIH EXPLAINS
Making The Most From A Paid Appearance
With live events returning we are seeing athletes, authors and speakers getting approached with paid appearance opportunities.
Do you now where a major portion of future business comes from? It comes from people who have seen you speak, work, teach or have interacted with you at an event.
Your success depends largely on how well you create opportunities while at a paid appearance.
Before the Event
Text the client/host the night before to let them know that you have arrived and to confirm when/where you need to be.
Ask to review the introductory remarks they have for you. Often they have wrong information. You’ve spent a lot of time creating your brand and the way you are introduced is important. Make sure you manage it.
During the Event
There is no time that the audience will feel more connected and emotionally engaged than when they are hearing you speak. If they don't reach out at the emotional moment, then every minute after the speech decreases the odds that you will ever hear from them. So, you must find a way to collect their contact info.
Read more on how to make the most from a paid appearance online.
DEMAND YOUR BRAND
Brand Beyond the Field
One of the original CG Sports product, brand camp, is a signature part of developing an athlete's presence outside of their playing grounds while they are still competing.
This week, a few clients who went through brand camp came out with some incredible logos and used those to exemplify what it means to demand your brand.
Mick Dierdorff's personalized posters for his hometown cheering squad
Hagen Kearney's home gym, Telluride FUEL, officially selling his merchandise
They also happen to be competing in Beijing TONIGHT. Don't miss it!
Haylie McCleney, Olympic Silver medalist and 2x World Champion kicked off The Holo Effect Softball Clinic Tour this last weekend in Dayton Ohio.
4 hour clinic for 12 and under age group was held on Saturday, 2/5.
4 hour clinic for 13 - 18 age group was held on Sunday, 2/6.
Softball superstar, Haylie McCleney personally designed this clinic to include a mixture of offensive and defensive skill development, with focused programming for developing the mental side of the game, and programming in strength and conditioning.
The clinic included quality time with Haylie with a one hour Q&A and Fireside chat at the end that parents were invited to as well.Participants of the clinic come away with an edge in these areas, learning directly from one of the best softball players in the world, and will be able to apply this to their journey in reaching their softball potential.
“Opening the tour in Ohio exceeded my expectations. The P413 staff, coaches, and athletes went above and beyond to make the clinic run smoothly and the athletes were able to learn valuable on and off the field lessons. I can’t wait to come back!” exclaimed Haylie.
Next stop: San Antonio, Texas, April 9th and 10th. To register and learn more about the Halo Effect Tour visit: https://www.hayliemccleney.com/halo-effect-tour
If you would like to inquire about holding a Halo Effect Clinic in your location you can contact Matt Amerlan at matt@cgsportsmanagement.com.
SPONSOR
Underdog Fantasy
Underdog Fantasy was founded in 2020 and has quickly helped to revolutionize fantasy sports. There are a number of top names attached to Underdog Fantasy, including Mark Cuban, Kevin Durant, Jared Goff, and more. Additionally, Underdog boasts an easy-to-use interface that focuses on quality over quantity.
And the company is still growing. Most recently, Underdog Fantasy announced a two-year partnership with Sports Business Radio.
Click here to learn more about all that Underdog Fantasy has to offer.
PHOTO OF THE WEEK
To quote Mick Dierdorff, "Olympic Village Life!"
ARTICLES YOU MIGHT WANT TO READ
A collection of the CG Sports Teams' favorite random news of the week. 📚
Cross-country skiing: Jesse Diggins has made U.S. Olympic history by claiming the first American medal in the women's individual sprint.
Figure skating: Nathan Chen posted a new World Record score (113.97) for the men's short program.
NFL: Super Bowl LVI is expected to be the most heavily bet game to date.
MLB: Steroid testing of MLB athletes has been halted for the first time in 20 years.
PODCASTS
Champion's Mojo
There are a LOT of podcasts available to listen to these days, so in between new episodes, we wanted to help you choose your next listen. (You didn't ask for our advice, but we wanted to offer it anyway.) Exercising can feel impossible to squeeze in with the rest of our schedule, but the importance and benefits of getting out and moving are amazing. In this episode, Kelly and Maria discuss how important moving is and the difference between movement and exercise. You'll hear Kelly's amazing story of running out of New York City on September 11, 2001 and how Maria got her start as an adult athlete.
Catch up on EVERY episode at ChampionsMojo.com.
