The numbers of Super Bowl LVII 😎
Good morning. How 'bout a round of applause?
The Kansas City Chiefs are the Super Bowl LVII champions! An estimated 113+ million people tuned in to the game making Super Bowl LVII the most streamed event in Fox Sports history.
The numbers for the weekend speak for themselves:
This was the most-streamed Super Bowl in recent history.
This was the third most-watched television show in history.
Rihanna's halftime show is the second most-watched halftime show in history (after Katy Perry's 2015 performance).
Patrick Mahome earned his second Super Bowl MVP honor.
Jalen Hurts posted a new record for most rushing yards by a QB (70).
Hurts made overall NFL history by becoming the first player to post 300 passing yards, 70 rushing yards, and 3 touchdowns in a single game.
And more!
Even if you're not a "numbers person," it is exciting to see records being set in all areas of the Super Bowl game day experience, proving that it takes a village to run a successful championship event.
Enjoy the remainder of your week!
-- The CG Sports team
OTHER BIG NEWS THIS WEEK:
Kieran Smith was the "featured Speedo Athlete" at the Schroeder A+ meet in Wisconsin, posting top times in the 100 and 500 free.
Mick Dierdorff has been named to the 2023 Snowboard World Championships Team.
Watch "Natalie Hinds aims to inspire East Texas girls at Tyler event."
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
McKenzie Coan recently joined the Best You Can B podcast to discuss how to develop an unshakable mindset. Listen to McKenzie's episode now!
The Best You Can B podcast is hosted by Brigitta Bornstein and offers bite-sized leadership lessons and steps that individuals can implement to become the best they can b(e).
Visit the Best You Can B website for additional leadership and wellness resources!
The University of Tennessee has announced their newest Hall of Fame induction class after a three-year hiatus.
The Class of 2023 includes 10 former student-athletes, 1 administrator, and 1 coach. Tianna Madison is among the 12-member class and is being honored for her time on the Track & Field team (2004-05), which includes the program's first NCAA team championship win.
Read the bio for each inductee online.
Rosie Brennan joined Jessie Diggins, Hailey Swirbul, and Julia Kern for the 4x7.5 kilometer Toblach Team Relay over the weekend. The quad combined for a third place finish overall.
U.S. Ski & Snowboard has named the 2023 World Ski Championship team that will compete in Slovenia later this month. Brennan, Diggins, Swirbul, and Kern are all among the teammates slated to compete.
Sarah Thomas won two awards for 2022 from the World Open Water Swimming Association (WOWSA).
Thomas was named Woman of the Year and won Performance of the Year for her 70 kilometer, two-way crossing of the North Channel between Scotland and Northern Island.
Read about all of the WOWSA award winners online.
Easy Place to Find Sponsors
Here is an easy place for athletes, teams, podcasts and coaches can find sponsorship opportunities: your local network.
You may be surprised to learn that there are plenty of local companies, business owners and supporters who can sponsor you at the $5,000 to $10,000 level.
As a sponsorship asset, you just need to let these people know that you are open for business and how they can begin the conversation with you.
Here are 3 ways to do that:
Build your warm leads list. First, go through every business card, email contact and person who you have been introduced to over the years. Include your local dentist, insurance agent, car dealer, doctor’s office, bank, credit union, etc. Compile these names and emails into a spreadsheet.
The Friends and Family Round. Second, include “family & friends” and people who have supported you along the way. While they may not all be the directors of marketing for major brands, there’s a good chance that they know someone in their network who is willing to support you as a business sponsor. Many of an athlete’s best deals will come from the “friends and family” round of asking for sponsorship.
Sending the email. Third, once you have your list, below is an example of how you can position the “ask” for sponsorship. The purpose of this email is to see who replies and says, “Hey, I’d like to introduce you to a few people I work with who I think would be interested. Are you and your team free next week for a meeting?” Start to talk to your list of potential sponsors and let them know that you are starting to formalize your partners for the next year and want to extend them an opportunity to be involved.
Meet Cory Camp, founder of Forever Athlete and former swimmer.
When swimming ended for Cory, he was lost, depressed, and didn’t know where to turn. After years of attempting to find his footing working odd jobs, he decided to start a podcast to have conversations with other athletes about their stories to figure out life beyond sport. This lead him to start Forever Athlete, which is a company focused on centering the athlete experience around community events, specific content, and coaching/consulting to help athletes thrive in any season of their life. Our latest creation is the Forever Athlete Life Playbook: A Hands On Guide to Winning Life After Sport and Becoming More Than An Athlete. You can check it out here.
Alex Massialas was back in action this past weekend at the Grand Prix in Torino! Reflecting on the event, Massialas posted, "6th at the first Grand Prix in Torino! Happy to be getting back to some consistently good fencing over the last few tournaments."
Honey Stinger
Do you feel sluggish hours after a work out? Do you struggle to feel energized before working out? The Hive is here to help.
The Honey Stinger Hive was created for those who appreciate and love their individual sports. Honey Stinger seeks to provide optimal nutrition centered around honey-powered fuel. As a community, the Hive seeks to empower athletes from all walks of life and to share their stories, creating more connections between athletes.
Honey Stinger's honey-powered fuel is showcased in several collections from waffles to energy chews to cracker bars. Visit www.honeystinger.com to shop the collections.
Champion's Mojo, Episode 193: "Love Letter To You and Masters Swimming"
Champion's Mojo is all-in on the love of Masters Swimming and Masters Swimmers! In this episode we share with you a big CELEBRATION, why we are in love with our upcoming guests and the future topics that will take your swimming to the next level, whether you are elite or brand new to masters swimming! Join Kelly and Maria for this 5-minute trailer of what's coming up and a Valentine's wish for you!
Catch up on EVERY episode at ChampionsMojo.com
The Big Game Recap
Sports Business Radio Host Brian Berger and Executive Producer Bryan Griggs look back on Super Bowl LVII in Arizona. From the best Super Bowl commercials to the sports gambling hits and misses to the winners with future endorsements to the Apple Music Halftime show with Rihanna, we cover all of the aspects of the big game.
