Why you should be watching golf 🏌️
Good morning. Have you ever really watched golf?
I don't know about you, but I've never been a big fan of golf. As a kid, I was neither coordinated enough to play nor could I sit still enough to watch major competitions.
That all changed this past summer. I'm still uncoordinated, but after watching several golf tournaments with my Dad, I have a renewed appreciation for the sport. If you've never considered watching golf, here are three reasons to give it a chance:
The production takes an impressive amount of coordination and scheduling. Most tournaments require 120+ cameras to capture everything from impressive drives, zoomed in putts, aerials of the course, fans lining the green, and more.
The venues are both historic and gorgeous. The oldest course on record is St. Andrews Links in Fife, Scotland and is recorded as opening in 1552. St. Andrews has hosted The Open Championship since 1860 and Getty Images has an impressive archive of almost 60K photos to peruse.
The commentators' depth of knowledge is impressive. Each tournament the commentators must reference not only a player's statistics, but also know the history of the course and what is happening on each camera and at each hole.
And if you're coordinated and looking to expand your hobbies, golf is one of those sports you could easily play for years.
Enjoy the back-nine of this week.
-- Taylor
OTHER BIG NEWS THIS WEEK:
Rosie Brennan named to U.S. XC Team for Period 1 of the 2022-23 World Cup season.
Tianna Madison is hosting a "Breathe and Move with Tianna" event in Elyria, Ohio on September 11th.
Catch up with Mandy Marquardt and her "summer to remember."
Olivia Carter announced her retirement from competitive swimming and big plans for the future in her most recent blog post.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Your brand and an anxious audience--taking a look at this critical relationship
If there's any period of significantly low confidence consumers in the marketing world, the post-COVID era is it. This consumer hyper-criticality means that your audience may feel more vulnerable and anxious, meaning that they're quicker to scrutinize a company for mistakes, according to the American Marketing Association. So, as a brand, what can you do about it?
At this time authenticity is key, as well as transparent and consistent communication with your audience. Delivery and level of detail is also important, making sure to express the core values and motives of your brand. As the marketing world emerges from this low confidence era, keep in mind that confidence and stability, as well as clear communication, can take your brand a long way in the mind of an anxious consumer!
Aquasphere
Goggles can make or break someone's swim. Outdoor swimmers may crave a tinted lens to block the sun, while indoor swimmers may seek a lighter, thinner lens to block out the glaring overhead lights. No matter your home pool, Aquasphere can help you find the perfect lens. With Aqusphere's lens finder, you can find your perfect goggles to match your training conditions and enhance your training.
Founded in 1998, the team at Aquasphere have developed a curved goggle lens that is crafted with high-quality materials and no visibility distortion.
Click here to use the lens finder and find your perfect goggle lens!
Champions Mojo, Episode #89: "Eat Sweets but Kick the Sugar Habit"
As we approach pumpkin spice lattes, Thanksgiving and the holidays here are some great tips from one of Champions Mojo's most popular episodes.
Limiting sugar in diets is one of the most important things a person can do to stay healthy and in this episode Kelly and Maria share tips for enjoying sweet things without the negative impact of sugar. They share personal experiences and tangible ideas for listeners to break their own sugar addictions.
Catch up on EVERY episode at ChampionsMojo.com.