Barrier breaking relays
Good morning. History is ours for the taking.
This past weekend, many in the swimming community rejoiced at the reintroduction of the Duel in the Pool event. The newly revised Duel in the Pool took the glitz of the previous edition and added glam in the form of expanded events and rosters. The two organizations, USA Swimming and Swimming Australia, made history and broke barriers by incorporating Paralympic and open water races.
One of the coolest events of the meet? A barrier-breaking mixed relay featuring Olympic and Paralympic swimmers alike. If you haven't watched the race yet, you should find time to do so.
Team USA may have taken home the official Duel in the Pool championship title, but both organizations will go down in history for their inclusivity. Congratulations to all involved in this incredible event!
OTHER BIG NEWS THIS WEEK:
Watch James Green break down the Team USA performances at the 2022 U20 World Championships.
Catch up with Mandy Marquardt on the Lehigh Valley with Love podcast.
Listen to the most recent Sports Business Radio podcast episode, featuring Underdog Fantasy.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
McKenzie Coan was part of history this past weekend as a member of the first group of Paralympic swimmers to compete at the 2022 Duel in the Pool meet. Coan was one of four swimmers representing Team USA.
Coan swam in the mixed 100 Form-Stroke Para and the Mixed 50 Freestyle Para Skins.
Catch the event-by-event recap here.
Olympic medalist Kieran Smith recently announced that he will be turning his attention towards his professional swimming career, foregoing his final year of NCAA eligibility.
“I want to focus on the pro schedule. In college, everything is built around that one meet in March, NCAAs. At this point in my career, I want to focus on long course, and I want to swim at international meets. I intend to race at the World Cups. Nothing’s confirmed yet, but that’s the plan" Smith explained on the SwimSwamPodcast.
Cierra Burdick has been traveling with the Team USA 3x3 women's basketball team and the group recently won the Quebec stop of the 2022 series.
Burdick is no stranger to the 3x3 court, joining the series in 2021. There are big plans for the series (outlined here) and Burdick explained to Yahoo! Sports, "I'm in a space where I love 3x3. I truly love and enjoy playing this game. I want to see it grow and develop, and I want to play."
Developing a marketing campaign - with a look at Nike! (Part 2)
We're back with the final steps on developing a successful marketing campaign! Remember how last week we talked strategy and looked at Nike's "Find Your Greatness" campaign as our case study? Let's take a look at these final steps and how Nike applied them in a way that led their campaign to be considered one of the most successful ever.
Develop your media strategy. What platform is the majority of your target audience on? What sort of trends could you incorporate into your campaign to boost popularity? Here, Nike promoted their message on all platforms.
Implementation. Now, just do it! Make sure you have everything coordinated for go time.
Measure and analyze results. Analyze your results and look at the statistics; the more you learn, the more successful future campaigns could be.
Now you're ready to campaign! If you'd like help creating a plan for your marketing campaign, send our branding team a note!
Duel in the Pool Champions! Congrats to Team USA on the victory!
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Champions Mojo, Episode #170: "Breathe Better, Be Better: Dr. David Deppeler, Oxygen Advantage Trainer"
Dr. David Deppeler incorporates the simple, scientifically proven breathing technique detailed in the best-selling book The Oxygen Advantage in his roles as an advanced Oxygen Advantage instructor, master swimmer, physical therapist, and the founder of Breathe Your Truth. His qualifications include a physical therapy degree from the University of Wisconsin-Madison and a doctorate in science and physical therapy from Andrews University.
Tuning in you’ll learn how people are breathing differently now from how they did 50 years ago and you’ll discover shocking statistics about the percentage of people that have a breathing dysfunction. From how to do belly breathing differently to why you should maintain nose-breathing as much as possible, in this episode, David breaks down a number of practical key tips on what you can do to improve your breathing. He also explains how these exercises will benefit you mechanically, chemically, and psychologically.
Whether you are swimming for fitness, competition, or you just wanna be healthier or happier, you're going to want to stick around to hear this interview!
Catch up on EVERY episode at ChampionsMojo.com.
