Fencing fun for all! 🏆
Good morning and En garde!
This past weekend, Alex Massialas hosted his first stop of the Massialas Fencing Tour, powered by Panda Express. Everyone involved went above and beyond to make this event happen and be amazing for the kids attending.
It’s important to point out that an event like this doesn't just happen. It takes months of proposals, meetings, and planning. It takes believing in what one has to offer and truly wanting to share wisdom with the world.
If you haven't seen footage from the event, it's as rad as a dog snowboarding. (Seriously, go watch the highlights on your break from work or classes.) Attendees participated in a goal-setting session, practiced key fencing moves, ate food courtesy of Panda Express, and, of course, took pictures with Alex and his Olympic medals.
Thank you, Alex, for sharing your fencing wisdom with the next generation this past weekend.
-- The CG Sports Co team
OTHER BIG NEWS THIS WEEK:
Listen to Channing Frye on this week's episode of the Sports Business Radio Podcast!
The U20 World Wrestling Championships are underway and James Green is chasing another Team Title! View his pre-competition interview here.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Jonathan Bornstein has officially appeared in a minimum of 200 Major League Soccer (MLS) games. And he has his eyes on a bigger goal: a MLS title.
While speaking to On Tap Sports Net, Bornstein commented, "I’ve never won an MLS title. And I would love to do that, and I think we got the group here to do it."
Each year, the Women's Sports Foundation (WSF) recognize a top female athlete for individual and team sports whose performances over a 12-month period have been exceptional. The award is presented at their Annual Salute to Women in Sports.
Softball player Hayley McCleney is one of 11 athletes nominated for the team sport award. Click here to vote for your favorite athletes!
Mandy Marquardt's exciting summer has continued with the Pan American Track Championships in Peru. Recently, Marquardt set a new national record in the Women's Team Sprint event with Kayla Hankins and Keely Ainslie. The trio posted a time of 48.903, earning them a fourth place finish.
Developing a marketing campaign - with a look at Nike!
So you're looking to launch a marketing campaign? First, you're in the right place because today we're featuring key steps to creating a successful campaign. Second, you're also in the same boat as the majority of the market, meaning that we're able to use big brand like Nike as a role model for moving forward with a campaign. For Nike, "Find Your Greatness" was a huge marketing success back during the 2021 Summer Olympics. This campaign took the average athlete as an example to encourage viewers that greatness was for everyone, not just Olympians.
Here are some key steps to develop a successful branding campaign, using Nike as our case study:
Determine objective and budget. You could do this by defining the goals of the campaign and outlining the budget you have for the campaign. According to the Small Business Administration, companies spend anywhere between 2 to 20 percent of their projected sales on marketing! Nike's objective, for example, was to out-perform their competitors in publicity.
Identify your target audience. Defining a specific group of people to target your campaign towards could increase your return on investment. In Nike's campaign, the everyday athlete or active person was their target; this narrowing of demographic allowed them to create a more targeted and impactful message.
Define your message. What are you trying to say with your brand, and how will it come across to your target audience? Consider emotional response, your product's benefit, and credibility. For Nike, "Find Your Greatness" appealed to their non-Olympic audience defined in the prior step!
Tune in next week for the final steps to launching a successful branding campaign!
Samantha Bosco won not one, but two rainbow jerseys at the 2022 UCI Para-Cycling World Championships! Bosco won both the women's team trials and road races for the C4 category and now gets to rock the rainbow jersey for the next year!
Hang
Picture this: you turn on your TV to watch the big game and your favorite sports heroes are watching with you. (Pinch yourselves because you're not dreaming!) Hang is changing the landscape of sports watching by offering two options for you to hang with the pros.
Option 1: A VIP ticket that connects you with a pro for a full quarter to chat with, ask questions, and get hyped with.
Option 2: Join the Spectator gallery and watch your heroes watch the game (while you watch, too).
The game is on the TV and the party is with Hang. Click here to learn more about all that Hang offers.
Champions Mojo, Episode #168: "Training and Taper Advice: FINA Masters World #1 Jeff Commings"
Jeff Commings keeps defying age as a Masters Swimmer. In this episode, we learn his secrets and hear some of the best taper advice out there for Masters. Jeff has been involved in swimming since his college days at the University of Texas at Austin. He won many awards during his time there and was an Olympic trials qualifier. His passion and drive for swimming are relentless and keep him performing on a world-class level.
We learn about his training routine, how he tapers from an intense training block, why it is essential to stretch after a workout, the importance of keeping an eye on the competition, and what his best performance in the pool is. He also shares advice for people who want to switch from endurance swimming to sprint swimming, and how to bring more diversity to the sport.
Want some of the MOJO that makes him a champion? Then tune in for this awe-inspiring conversation with special guest, Jeff Commings!
Catch up on EVERY episode at ChampionsMojo.com.
