Thank you, Serena 🎾
Good morning. Let's replace retire with evolve.
News broke yesterday that tennis icon Serena Williams will likely be retiring from tennis in the coming weeks. Williams’ goodbye was published in the form of a thoughtful and succinct "Farewell to Tennis" that was published online in Vogue.
If you haven't read it yet, you should.
Williams is steady, self-possessed, and honest. Her farewell is in her own words and on her own terms. The entire piece masterfully navigates the complex emotions that many athletes face as they transition out of their competitive careers. And, like many notable athletes before her, she has expressed frustration with the word retirement.
"Maybe the best word to describe what I'm up to is evolution. I'm here to tell you that I'm evolving away from tennis, toward other things that are important to me," states Williams.
It's a poignant explanation that encapsulates what many athletes strive for in their lives post-competition and that is that their lives are not over once they stop competing. Their impact remains and there is more impact to be made.
Thank you, Serena, for your impact on and off the tennis court. You have revolutionized the sport and blazed a path for many more to follow.
Congrats on a storied career.
-- Taylor
OTHER BIG NEWS THIS WEEK:
James Green is among Team USA's wrestling coaches for the upcoming U20 World Championships in Sofia, Bulgaria.
Haylie McCleney is the captain for Team Orange this week! Click here for the Week 3 AU Softball schedule.
Samantha Bosco has been crowned as the World Cup Overall Champion for the women's C4 class after winning every race she entered this past season.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
More than 200 swimmers took to the water last Saturday for the annual Save the Bay swim in Narragansett Bay. The two-mile swim marked the 46th year of the organization's flagship fundraiser, which raises funds to protest and improve Narragansett Bay.
Olympian Elizabeth Beisel was among those who made the two-mile trek. explaining, "Today, I swim in this water almost every day and that's because of Save the Bay and the work that they do. It's an honor to be a small part of this incredible organization."
Learn more about Save the Bay here.
Have you heard of The White Tiger Podcast? In this podcast, cohosts Asante Cleveland and Craig Casaletto present conversations with professional athletes, entrepreneurs, and influencers sharing their stories of successes, failures, and how to achieve a winning mindset.
New episodes drop on Wednesdays, but you can listen to all episodes here!
Elizabeth and Ella Eastin, the dynamic mother-daughter duo, joined The Player's NIL this past week to discuss their interest in philanthropy, how it has benefited their own lives, and the importance of community involvement for athletes. Additionally, they include steps for how athletes can start getting more involved now.
Click here to listen to the full episode.
Implementing SEO for Your Brand
Search Engine Optimization (SEO) is constantly evolving, but as a company there is benefit in keeping up to date with the advancements and changes to the algorithm that SEO's operate under.
Here are 3 steps that you can implement in order to utilize SEO to benefit your brand:
Knowing the search habits of your consumers. Getting to know your audience and your potential customers is key to developing a platform that will best market your brand to the people. Take the time and effort to identify your audience and their search habits to optimize your media.
Create your content for optimization. Now that you've defined your audience and what exactly they're searching for, optimize your platform (e.g. website, social media) by modifying meta descriptions, links, or bodies of text such as titles--all while keeping in mind your target audience!
Maximize website visitor conversions. Take a look at your platform's conversion rate, or the percentage of people that took a desired path (e.g. bought your product, took a look at your content). Your SEO campaign is only successful is these rates are maximized! in order to this, perhaps the structure or design flow of your platform may need to be tweaked.
So let's review: why are SEO's so important again? Even though SEO could seem overwhelming--search engine algorithms are constantly changing--making the most out of traffic incoming to your platform could put you ahead of competitors and increase your audience.
Need help with media creation or discussing ways to expand existing content? Send our branding team a note and let's have a conversation!
What’s good athletes? Today on Cejih’s Intern Explains, we’re talking about social media strategy and Princeton Women’s Swim & Dive! Let’s DIVE into it We’re reviewing three things that collegiate sports teams can focus on to keep that content flowing.
Mandy Marquardt and her husband, Jamie, tied the knot this past weekend! Jump over to her Instagram post to congratulate the newly weds!
arena
Since its inception in 1973, the arena brand has worked together with the best swimmers in the world to establish a deep connection with water sports and athletes of all manners. Arena is continuously striving to push the boundaries of innovation both in and out of the water, maintain authenticity in the sport, and passion for the sport.
Additionally, the arena brand is committed to creating a positive impact for you, the environment, and our communities. Their sustainability journey has helped them create three steps that have helped them define their values and ethics through to their commitment to act, inspire, and innovate.
Click here to shop all that the arena brand has to offer.
Champions Mojo, Episode #167: "Maintain Integrity: Olympic Champion Nathan Adrian's 5-Min Flashback"
Olympic Champion Nathan Adrian's quick MOJO will have you looking at the details of what you do on a daily basis. How can we maintain integrity?
LISTEN HERE to the full interview on Champion's Mojo podcast in episode #118.
Catch up on EVERY episode at ChampionsMojo.com.
