Embrace innovation 💪
Good morning. What would you do if you couldn't fail?
This isn't a new question (we've all heard it) and it can be intimidating for two reasons:
It removes risk. Fear is a tough emotion to navigate and once it creeps in it can be paralyzing. But if risk is removed, fear subsides leaving room for creativity, fresh conversations, and new approaches to problem-solving.
The sky is the limit. If we can't fail, then our thinking and doing becomes innovative. We find inspiration in plans A - Z and, most importantly, we enjoy the "problems" we encounter and transform our approaches to said "problem."
Whether you've been stuck in a training plateau, feeling sluggish from the summer heat, or just feeling to desire to switch things up, don't be afraid to take risks this week. Consider a new sales strategy. Schedule your day differently. Try a new workout routine. Your options are limitless.
Be bold this week and enjoy your Wednesday.
--Taylor
OTHER BIG NEWS THIS WEEK:
CG Sports Co's Matt and Dane have launched their very own newsletter "Sponsorship M.D." Read the inaugural release here!
The full schedule for Paris 2024 has been released. Time to start filling out our calendars!
The newest episode of Sports Business Radio has dropped, featuring Justin Papdakis, COO and Chief Real Estate Officer for the Soccer League.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
The 2022 Phillips 66 National Championships wrapped up this past weekend in Irvine, California. CG Sports athletes threw down some great swims in Irvine, including:
Natalie Hinds (1:59.82) and Beata Nelson (1:59.88) threw down strong swims in the women's 200 freestyle.
Kieran Smith posted a silver medal finish in the men's 200 freestyle (1:46.32) and Patrick Callan posted a 1:48.49 to round out the 'A' final.
Smith added two bronze medals to his collection with a 4:14.04 in the men's 400 individual medley and a 3:48.48 in the 400 freestyle.
Nelson posted a 58.47 to finish fourth in the women's 100 butterfly and delivered a 1:00.77 in the 100 backstroke. Additionally, Nelson secured a bronze medal in the 200 individual medley (2:12.46).
Smith rounded out the meet with a 8:02.63 in the men's 800 freestyle.
Last week we shared that Hinds is the National Champion in the 100 freestyle. Listen to her post-race interview.
Click here to view all results from the National Championships meet.
Racing has concluded at the 2022 USA Track National Championships and Mandy Marquardt left with three new titles! She collected new titles in the 500m time trial (for the fifth consecutive time), sprint and team time trial. Additionally, Marquardt added a silver medal in the keirin.
Bonus: Marquardt's fiance, Jamie Alvord, took home titles in the 1km time trial, sprint, and team time trial!
Roșie Brennan haș added new Voice In Sport sessions ahead of a new school year. Brennan's new sessions include topics making the most of a school year, fuel your body, train your mind, and different paths to success.
Click here to view all of Brennan's available sessions or to book a 1-on-1 mentor session with her.
Massialas x Panda Express: A Summer Event
World champion and 3x Olympian Alex Massialas constantly proves himself as one of the most talented fencers in the world, not only by earning himself admiration from others in the sport, but a few brand deals along the way as well. One such example of these sponsorships is his most recent signing with Panda Express. Now, as a brand or an athlete, what's one of the best collaboration methods to show your expertise in the sport and market your brand to a larger audience? Why not a tour!
In April, Massialas announced the launch of a fencing tour for young athletes in partnership with Panda Express, which would focus on leadership development and fencing skills. In a win-win-win situation, the brand here gets more exposure with the skilled Olympian's following, clinic-goers have a memorable experience learning directly from an Olympian, and the athlete benefits from the brand's partnership (and has a fantastic time). Sounds like a pretty sick deal to us!
When you think about it, in its simplest form the concept of sponsorship is when one individual, entity or brand supports another individual, entity or brand in exchange for some form of value that this relationship will provide. In short, there is reciprocal support between the two parties in the form of value.
When it comes down to it we all consume based on trust. Where do I decide to get information that I seek, where do I get my groceries, what team/s do I cheer for, what athlete/s do I enjoy following? There is a reason this trust develops. A lot of times this is based on your experiences and this experience reinforces your trust for a brand or entity. Maybe you were introduced to a sport, an athlete, a team by a family member you trust. Or you likely live in a city or community that you know and trust; this might result in you cheering for the team in that city or community.
It is completely possible that no one knows why you consume a brand. Chicago Cubs anybody? While the Cubs finally broke through with a World Series title in 2016, they endured over 100 years without an elusive World Series title. Why did Cubs fans put themselves through this? Because there is a familiarity, a trust in this association, even if this association (pre World Series win) was as the “Lovable Losers”.
Read the remainder of the inaugural Sponsorship M.D. online and learn about the importance of partnerships that provide value to both parties.
Coaches, this one's for you! Haylie McCleney's latest blog post addresses different ways to motivate players. Read it here!
GoPro
Most everyone loves capturing photos and videos of their latest adventures, but some adventures are a little too daring for our smart phones. Wanting to create a better way to film himself and his friends surfing led Nick Woodman to create GoPro.
GoPro's mission is to help the world capture and share itself in immersive and exciting ways. They have since grown into a relentlessly innovative brand that is loved and recognized around the world for their versatility and inspiring products.
Click here to shop all that GoPro has to offer (cameras, apps, accessories, and lifestyle gear), including a great deal on the Hero10 Black!
Help Charlotte Celebrate Her 100th Birthday Next Week!
Does 100 years of age sound too old to start everyday with a dozen full push-ups? Or too old to be a swim champion, swimming 5 days a week, driving yourself, playing bridge weekly? How about traveling to Japan from the US? Attending a podcast interview recorded on Zoom? Too old for that? Or too old to be using an iphone? Well, if you said yes to any of these, you’d would be wrong.
Charlotte Sanddal is a perennial favorite at Masters swim meets throughout the nation and around the world. She holds several state, national and world records. Charlotte began swimming in earnest upon her retirement at the age of 72!
Click here to wish Charlotte a Happy Birthday and support her dream of competing at the Masters World Championships in Kyushu, Japan!
Catch up on EVERY episode at ChampionsMojo.com.
