The CG Sports family
Good morning. The CG Sports team is a family.
And like a family, we share in the emotional ups and downs that our athlete's experience.
Last week, our client and recent Tokyo 2021 qualifier, Paralympian Sam Bosco, was in a serious biking accident on a training ride and was admitted to the ICU with head injuries, including a skull fracture and contusion. While she is slowly healing, Sam has a long road to recovery in front of her. A GoFundMe account has been created to support Sam and her family financially as they navigate medical and insurance bills alongside Sam's recovery.
Other big news this week:
Melissa Seidemann is taking over the @cgsports instagram account TODAY,
Natalie Hinds: the comeback queen, and
Nav.it gives permission to indulge your inner shopaholic.
P.S. Add us to your contact list so we don't get lost in your inbox!
WHAT'S HOT
A round up of the CG Sports Teams' favorite weekly content from the most athletes in the biz.
Elizabeth Beisel has been selected as an analyst for NBC's Olympic coverage of the 2020 Tokyo Games from Tokyo.
The 2021 Olympic Swimming Trials was a meet full of ups and downs, but everyone leaves with a story. Michael Chadwick has shared his with the world.
Looking to round out your closet with some game day apparel? Cierra Burdick has paired with The Players Trunk to sell some of her WNBA merch. Hurry now, before items run out!
CEJIH EXPLAINS
When presenting, bring your own ideas to the table
I recently gave an athlete sponsorship presentation to the head of PR at a major restaurant chain. The purpose of the meeting was for me to present a few ideas on how they could get the most ROI from their sponsorship with our client.
To really make this a 'low' pressure meeting, the head of PR opened it up with this exact line: "We've worked with athlete ambassadors in the past. Some with millions of followers. It's been 'okay'. What can you present to me that is different from what we've already done?"
How's THAT for getting you to think on your feet!
Here are a few tips to incorporate into your next sponsorship presentation:
Prepare a few original ideas.
Smile while you present.
Initiate the follow up and secure the next meeting.
PHOTO OF THE WEEK
🎉 Welcome to the CG Sports family, Melissa Seidemann! 🎉
DEMAND YOUR BRAND
New Platforms
Social media, but make it professional. That's where LinkedIn comes in. If you don't have an account, make one. Business or personal, it is a must-have. You might think the platform is for non-athletes or corporate ladder climbers, and you are not wrong. But, it's also for anyone and everyone to not work in the spiritual world. Many of you have heard that being an elite athlete looks incredible on a résumé, but so is doing that while hosting swim clinics, writing a book, getting a degree, or working multiple jobs to support your athletic career in the meantime. These accomplishments can be shared humbly and openly on this platform to help out with future job applications, to show some love to your sponsors, and to build a professional community.
Some helpful statistics and takeaways:
LinkedIn engagement is far higher than other social media platforms - drop this statistic in your sponsorship sales pitch!
3 people are hired through LinkedIn every minute and 55 million companies are on LinkedIn. Keep that in mind when job hunting, but also to grow your own small businesses!
Lead conversion rates on LI are 3x higher than other major ad platforms. (LinkedIn)
This is exciting news for you, your company, or your sponsor's growth! Need advice on making your LinkedIn stand out? We've got you.
SPONSOR
LEAD Sports Co
One of the most popular topics we are seeing parents, swimmers and teams request information about is the College Recruiting process. While this is not our specialty - have no fear - we know who to go to for the best in the biz.
Tomorrow, June 30th, at 4:30pm PST (7:30 pm EST), our friends at the LEAD Sports Co, will be hosting a webinar featuring two industry leading experts in college recruiting.
Specifically, they will be teaching athletes:
How to better market yourself to get college coaches attention
Deciding between DI, DII, and DIII
How to play up your strengths and get noticed
What you should include in your athlete profile.
The cost to attend is $129 and this includes a year long membership to the LEAD Insiders Club, which gets you access to exclusive events, educational seminars for athletes and other perks.
Register here for the LEAD College Recruiting Webinar and Insider's Club Membership. For questions, email hello@leadsportsco.com and they will get back to you asap.
ARTICLES YOU MIGHT WANT TO READ
A collection of the CG Sports Teams' favorite random news of the week.
His car may have been stuck in 4th gear, but Kyle Busch had a full tank of gas that propelled him to victory in Pocono.
60 years later, Gwen Goldman has fulfilled her dream of being a Yankee bat girl.
Tour de France riders stopped at the start of stage four to protest dangerous racing conditions.
Amidst a changing protest rule landscape, Olympian Gwen Berrycontinues to peacefully protest.
PODCASTS
Champion's Mojo: Episode 122, "Natalie Hinds: Comeback Queen and New Olympian"
Olympic swimmer Natalie Hinds thought that she was finished with swimming in 2016 when she placed 40th at Olympic Trials. After some time away from competitive swimming she decided to compete again -- this time with new self talk, new boundaries and a new perspective on her abilities. Tune in to this exclusive interview as Natalie shares her Olympic-preparation routine and how what she does outside of the pool helps her performance.
Sign up for your free consultation or health, leadership and life coaching with Kelly or Maria at ChampionsMojo.com/cm-coaching.
FINANCIAL FITNESS
CG Sports is partnering with Nav.it to bring weekly tips to navigate your finances, increase money mindfulness, and better your financial health.
Best Side Hustles to Make Extra Cash by Nadia Imafidon
If you regularly find yourself out of money before your boss hands over your next paycheck, take heart--you're not the only one. A comprehensive study from CareerBuilder showed that a whopping 78 percent of us live paycheck to paycheck without an emergency fund.
But don't throw your hands up in defeat just yet. What you need is a side hustle. Here are some options:
Indulge your inner shopaholic.
Do you love everything from boutiques to food markets? Well, you can make up to $25 an hour traipsing through those grocery store aisles and gathering up must-haves for someone else, then delivering the goods to their homes.
If you're interested in this easy money, Instacart is where to look.
Check back next week for more side hustles to make extra $$$!
