Social Media Posts You Should Be Making: Athlete Edition

Social media is a key component of marketing and how we consume information. However, marketing strategies should vary depending upon your role.

Over the years, we’ve worked with athletes, coaches, and teams to help them develop their brand and marketing strategies. This series will highlight successful strategies that work for the different groups (athletes vs. coaches vs. teams).

This week, we are covering successful posts that athletes should be making.

Training Posts: An athlete’s community is there to cheer you on! They enjoy seeing updates on meets and training, as well as your favorite recipes, so it is important to share these training tips/tricks.

McKenzie Coan combined vacation vibes with training, sharing photos in this post from a training session at the Lahaina Aquatic Center in Hawaii.

Insider Information: It’s a caring act when an athlete shares information about their sport. Taking that extra time to teach about the ins and outs of their gear, game, etc. shows their dedication to both their sport and their community.

2x Paralympian Jack Wallace has utilized his social media accounts to teach about his gear and answer questions about sled hockey.

Partnerships with Sponsors: It’s important to share the partnerships that you have. When you do, you’re not only prioritizing your relationship with sponsors, but also highlighting your values to your community.

In this post from Phoebe Bacon, she shared her love for cooking through her partnership with Wisconsin’s Pork Association. Bonus: we also all got an awesome pork taco recipe out of the collab!

The examples above are just that — examples. Athletes, engage your community and find what works for you.

Tune in next week for Part 2 of “Social Media Posts You Should Be Making!”