Effective Emailing Tips
Emails are one of our most used forms of communication in the modern-day world. Marketing, appointment reminders, family newsletters, and more are all sent straight to your inbox.
But we don’t read them all. Why?
Because not all emails communicate information effectively. Here are four ways to be more effective in emailing:
Utilize your subject line. This is the first thing people see, so make it some combo of fun, informative, and catchy. Goal #1 is ensuring your audience opens your email.
Know your audience. The content of your sales email should not read the same as your texts to your mom. Keeping your audience in mind is important because you can tailor where important things like big news, sales asks, and statistics need to go.
Know your objective. This is crucial — please don’t leave your reader confused after reading your email. Before you write your email, look at who your audience is and clarify what you would most like to get out of this email (signed contrast, meeting on the calendar, etc).
Create a calendar for sending emails. This could be through an online system (like Pipedrive), appointments in your Google/phone calendar, or even in an old-fashioned paper calendar. Regardless of your system, having a calendar in place will ensure that you aren’t forgetting to schedule and send emails.
My challenge to you is to visit your current email system and determine where the strengths/weaknesses may lie. Is there a step or two from above that you can easily incorporate over the next month? Give it a shot and give yourself time to adjust.
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