Create your own book tour
Everyone loves a good tour: Taylor Swift’s Era’s tour, Beyonce’s Renaissance World tour, and, now, Betsy Mitchell’s More Than Medals grand tour!
CG Sports Publishing author Betsy Mitchell has taken the marketing playbook and added her own creative spin. Betsy’s Instagram account features her book, More Than Medals, on tour in various locations.
Here’s why Betsy’s marketing works:
She is connecting her tangible book to people and places in her life. This is great because Betsy’s audience can begin to connect images of important people and places from Betsy’s life to the book. To date, More Than Medals has visited her parents, the town of Marietta, Ohio, Duke University, and Cabo!
She is posting consistently. Betsy’s posts are going live every 24-48 hours. This ensures that she is consistently placing her book cover in front of people.
She is clearly having fun. I’ve written about this before, but marketing should be fun! By taking her book with her on photo shoots, Betsy is able to promote her book wherever she is. Her posts are light-hearted and clearly reflect her excitement about her book.
More Than Medals will be available for purchase on May 30th!
