“Hit refresh.”

One of the greatest things a company can do is recognize when they can refresh elements of their company. This could mean addressing a design element that isn’t working, but it can also mean enhancing an element to avoid stagnation.

We have done this at CG Sports in a few different ways and found great success. Here are a few recent examples:

• We recently updated our website. Our homepage got a fresh redesign with a focus on our Brand Camp services. This puts our Brand Camp service front and center for everyone. Now, visitors to our website have easy access to the Brand Camp process, case studies, testimonials, and more.

  • Results: Traffic to our case studies page and inquiries about Brand Camp services have both increased. Our homepage is the most visited page on our website and visits are up 22% for the last month.

• Our newsletter has had two major shifts over the past several months. First, we refreshed the design. In this case, it wasn’t a giant change, just some user-friendly design decisions. Second, Cejih and I swapped our writing duties - he took over the intro and I took over the “Cejih Explains” column aka “Taylor Explains.”

  • Results: The open rate of our newsletter rebounded from a Q4 dip and has been increasing steadily over the last five months.

Big or small, it’s okay to “hit refresh.” Take a look at what is working, what can be improved upon, and more.