Playing like a girl = badass ๐
Good morning. In an exciting weekend for sports and shoppers, it was especially great for two athletes in particular...
These two females made history this week:
Katie Hoff became an International Bestselling author, with Blueprint sales in 5 different countries.
Sarah Fuller made history as the first female kicker in a Power 5 college football game.
More on those accomplishments below.
ATHLETES IN THE MEDIA
Katie Hoff becomes International Best Seller
#1 in Swimming (Books), #2 in Women in Sports and #6 in Journalist Biographies on Day 1 of Release! Grab your own copy and share it here!
McKenzie Coan Praises College Coach Brian Loeffler
Coach Loeffler is no longer a stranger to coaching Paralympic athletes. McKenzie shares the positive impact he has had on her collegiate and Paralympic career in an article by Swimming World.
Maggie Steffens Explains Water Polo Tough
Just add water - guarantee it gets a bit more challenging! Check out her conversation with NBC's On Her Turf.
Mandy Marquardt shares her healthy habits for the holiday season
Balancing diabetes and training is a lot in itself, but dessert isn't something this athlete skips. Read about Mandy's approach to holiday eating in her article published on the US Anti-Doping Agency website.
Balanced Lady Boss Podcast welcomes Katie Hoff to the hotseat
From retiring at 26, to best-selling author, Katie Hoff goes into depth on her career and writing Blueprint. Listen here and learn how to create an extraordinary life for yourself!
PODCASTS
Champion's Mojo - Ep. 92 Self Discipline: A Different Twist
How can you align your thoughts and your actions?
6 ways to improve your self-discipline๏ปฟ
Career Competitor - Ep. 67 Jesse Cole, Thursday 12/3
Founder of Fans First Entertainment
Owner of Savannah Bananas Baseball Team
Subscribe and listen here!๏ปฟ
CURRENT HAPPENINGS
2020 Maui Invitational Kicks Off... in North Carolina
Thanks, COVID. After Day 1, No. 17 Texas, Indiana, No. 14 North Carolina, and Stanford are advancing. This year's tournament is sponsored by Camping World, with a unique campaign, "Plating Change", to provide relief to small businesses and food to communities. $3000 for each 3-point shot will go to local restaurants in each school's area to provide free meals back to the community. The Maui Food Bank will also receive funds. Sounds like a win-win!
Scores, start times, and updated brackets available from NCAA.
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CEJIH EXPLAINS
Women in Sports Go Beyond the Game
Let's talk about one of my favorite subjects - women's sports!
Over the weekend Sarah Fuller made history becoming the first woman to play in a power 5 conference football game. To say she won the internet over the past 72 hours would be very accurate. How accurate? Let me refer you to my favorite My Cousin Vinny meme.
The market is growing and growing fast. Women's sports is a market exploding with opportunities for players, sponsors, agencies and fans right now. And it will only keep getting bigger as we look to 2021. I'm calling it right now, 2021 is going to be the year for women's sports. Boom.
With sponsors looking to capitalize on their limited sponsorship dollars, team sports will provide a great opportunity to capture the most value. Showing that your company values teamwork alongside supporting female athletes is a one-two marketing punch worth investing in.
Media attention on women's sports is also at an all time high. In my opinion, the coverage of female athletes stories on and off the field is better than in men's sports. The storytelling aspect to female athletes provides a way to connect with fans and audiences that we just don't get to see from their male counterparts. Fans are just as intrigued about Sarah Fuller's playing skills as they are about her backstory, where she grew up, how did she get into football and what did she have to go through to earn that historic spot. This will only continue to develop over the next year.
Sarah Fuller's accomplishments represent the exciting opportunities to come for women across the whole sports industry. And I honestly cannot wait :)
ARTICLES YOU MIGHT WANT TO READ
Winter Olympic Hopefuls, Blueprint Preview, and Vanderbilt Football: What Happens Next?
Read an excerpt of Katie Hoff's Blueprint - NBC Sports
Vanderbilt fires Head Coach Derek Mason after seven seasons and Saturday's historic game that ended in a 41-0 loss and featured kicker Sarah Fuller - CBS Sports
Colleen Fotsch: Div. 1 Swimmer - CrossFitter - Team USA Bobsled Hopeful - Team USA
