Tokyo 2021’s First Male Qualifier
Good morning. CG Sports welcomes Tokyo 2021 Qualifier, Open Water & Pool Olympian, Jordan Wilimovsky, to the team this week!
Yep, you read that right... Jordan Wilimovsky was among the first Team USA athletes to qualify for for Tokyo 2021 in open water events! Get to know Jordan and check out his merch over at jordanwilimovsky.com.
Jordan joined through our Brand Camp services.
ATHLETES IN THE MEDIA
Get to Know McKenzie Coan
What are your holiday traditions? McKenzie and her family have a few! Find out here.
Team USA Dishes on the Details Inside Blueprint
Blueprint shares Katie's unique story in a way that many have not done before, using QR codes to showcase never before seen videos. What is she up to now? Read the article by Karen Rosen.
Mandy's Merch Goes International
She's made it! Practice your French and check out Le Diabete Enchaine!
Natalie Hinds, Lia Neal, Simone Manuel... Honored in Swimming World's Most Impactful People of 2020
Click here to read the full article.
PODCASTS
Champion's Mojo - Ep. 93 Pushing the Limits of Deprivation with World Champion Ultra Endurance Cyclist, Lael Wilcox
2016 Trans Am Bike Race Champion (4300 miles)
Tour Divide's Women's Course Record Holder 2015 (2750 miles)
Founder of Anchorage GRIT, a 6-week teenage girls adventure cycling mentorship program
Listen to hear how Lael really feels about mind over matter!
CURRENT HAPPENINGS
Festival Season in the Clear
Challenge Daytona: A Success ✅ Festival season was essentially cancelled this year, but not for some lucky multi-sport athletes. Swimming, biking, and running is not everyone's cup of tea, but it is the dream race course and qualifying event for hundreds of athletes around the world.
With NASCAR status protocols and a massive venue, it was an easy, safe entry process welcoming several athletes over three days for grueling events including: sprint relays, sprint and mid-distance triathlons and duathlons, mid-distance aquabike, a 5k or 10k run, and ending with the Professional Triathletes Organisation (PTO) Championship Challenge triathlon.
Got your eyes on Challenge Daytona 2021? Here's how you qualify. Training starts now.
SPONSORED CONTENT
Knots, Loops, Hoops... Gifts!
Founded by Natalie Hinds, Loominary offers unique, handmade pieces to add some color to your walls, keys, or backpack! The Holiday Collection is one week away, coming December 15! Grab yourself a tapestry or keychain, or make it even better and grab a matching keychain for a friend!
Share some color and support small businesses this season. Shop Loominary Designs.
CEJIH EXPLAINS
How we brand this - Jordan Wilimovsky
As you may have heard, we have officially added 2-time USA Olympian and Tokyo 2021 qualifier Jordan Wilimovsky to our team. Bringing on a new client is always a big deal for our company and something we take a lot of pride in. Allow me to explain just how our brand camp service works and the process our man Jordan went through.
1. Identifying an Athlete's Brand: Every client goes through our Brand Camp. This begins with a series of extensive questionnaires that we have spent years developing. Every athlete has a unique story that will make the athlete stand out in a specific market. The purpose of brand camp is to narrow the story and then find the correct market for the athlete.
2. Bringing the Brand to Life: Once we have the story, it's time to bring the brand to life. Each client goes through in depth sessions with our team to design their personalized logo, professional website, media kit, hype video and custom merchandise. The athlete gets to work with our whole team and we really get to provide that personal touch. We have A LOT of fun, probably too much.
3. Launching the Brand: This is where the magic happens. In my opinion, this is where an athlete truly becomes a "pro". Thousands of athletes may get paid to do their sport. Only a handful (about 2%) will build their professional brand. Unsurprisingly, 95% of sponsorship deals go to the athletes who can demonstrate they have an actual 'brand'. This is how an athlete who only has 5,000 Instagram followers can sign multiple sponsorship deals. Story + brand will always outweigh an Instagram following (this is math by Yung).
And that's it! Have a great rest of your week and thank you for reading our newsletter and supporting our athletes.
ARTICLES YOU MIGHT WANT TO READ
Olympic Breakdancer, Holiday Gift Guide, & Paralympic Trailblazers
Seven Team USA Paralympic Athletes honored for being trailblazers for people with disabilities - Team USA
Defying the Odds: Quadriplegic to Ironman - Feel good news :)
Breakdancing... in the Olympics! Officially an Olympic Sport, debuting in Paris 2024 - ESPN
Swimming World Magazine's December 2020 Gift Guide - Issuu
