Say hello to Q4
Good morning.
Q4 is about to start and, for most of us, that means big goals and short timelines.
Here are some of our favorite tips at CG Sports Co to thrive during the Q4 season:
Utilize your calendar. Whether you are utilizing an old school paper desktop calendar or Google calendar, you want all of your meetings and project deadlines in one place. Personally, I also color-code my calendar, so that I can see when different aspects of my job (publishing, weekly newsletter, or marketing) is requiring a little extra attention.
Book as many meetings as you can. The best way to hit your sales goal is to connect with people. Send the email. Make the phone call. Ask for the meeting. Remember what Uncle Yung taught us: “It’s never a ‘no,’ just a not now.”
Relax and have fun. Creativity and a good spirit are two key components of sports marketing. We just finished an amazing Olympic/Paralympic set in Paris and now get to build hype and momentum towards LA28! Have fun with the creative aspects of your job and it will draw in the right people and deals.
Remember to set goals to begin Q4, so that you can track your progress throughout the quarter. If at any point, you have sales or sports marketing questions, please don’t hesitate to reach out — we would love to hear from you!
— Taylor
“If you want to win, first help somebody else win.” - Brent Rutemiller
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Alex Massialas
The 2024 Paris Olympics wrapped up several weeks ago and Olympian Alex Massialas has penned a thoughtful, heartfelt reflection on his time in Paris.
Massialas wrote, “In sports, sometimes you prepare your hardest and know what you are capable of, yet the day of competition goes awry. It is painful to fall short of your dreams and expectations, but it is that pain that makes sport beautiful.”
He continued on, stating, “This is not the end of the story for me, I have my sights set on @la28games. I’m excited to embrace all the new challenges that await in these next four years, starting with my new role as @stanfordfence Head Coach.”
Phoebe Bacon
Welcome to CG Sports Brand Camp, Phoebe Bacon!
Phoebe has been to two Olympics: Tokyo and Paris. Additionally, Phoebe was one of the keynote speakers at the 8th annual Lead Sports Summit this fall. We can't wait to share her new brand with you!
Data matters, but it’s not the whole story.
As a writer, I try to ignore numbers and data as much as I can. If I stare at them for too long, they look like a bunch of mismatched scrabble tiles with no clear answer in sight.
But there are days where my swimmer brain wins and I look at the numbers and see patterns. On those days, I focus on the following (for a newsletter):
Open rates: This is [arguably] the most important because it means that I have grabbed the audience’s attension and they want to know more about something in this newsletter. It could be one item; it could be every word I’ve written this week. I don’t question it; I simply celebrate!
Click rates/click performance: Much of the information that I share in our newsletter, I learn from other sources. So I not only want to share those links, the hope is that people will want to learn more, too, by visiting the original article or website. Our clients, their sponsors, and our collective partners do amazing things every day — let’s celebrate and support them!
Read the remainder of “Taylor Explains” online.
Do you or someone you know have a great story to tell? Is writing and publishing a book a lifelong dream of yours (or your friend’s), but you’re just not sure where to start?
We would love to connect and talk about the publishing process.
Mark your calendars! Wheel Head: The Wheel Print of Dave Kiley will be officially released and available for purchase next week on October 3rd! We cannot wait to share this book with you all!
Sponsor Spotlight: West Coast Aquatics
Since its inception, WEST Coast Aquatics has been providing world class swimming instruction with an inviting aquatic community. Their commitment is to promote swimming for life is supported by coaches who believe in life lessons grounded in dedication, sportsmanship, and a strong work ethic.
At CG Sports, we love to support clubs and LSCs in as many ways as we can, including connecting them with our athletes for swim clinics. On October 11th & 12th, Dare Rose will be joining the WEST Coast Aquatics team to provide motivational speeches and a pool technique session for swimmers.
Interested in bringing one of our athletes to your club? Learn about the different services we offer for swim clinics and reach out to us with questions and inquiries!
Champions Mojo Episode #257: “Sage Insights from Surgeon and Swimmer Dr. Peter Yu”
Could a pediatric surgeon's sage advice revolutionize your swimming performance? Join us for a captivating episode of Champion's Mojo, where we sit poolside with Dr. Peter Yu at the US Masters Long Course Nationals in Mission Viejo, CA. As both a skilled surgeon and masters swimmer for Novaquatics Masters (NOVA), Dr. Yu offers a treasure trove of insights into the latest trends he sees in Olympic and master swimming.
Discover the critical role of dry land training, the surprising benefits of engaging in other sports, and how personalized nutrition strategies, including creatine and salt supplementation, has enhanced Pete's performance in the water. Hear firsthand how Dr. Yu draws fascinating parallels between the mental preparation needed in surgery and swimming, providing a balanced approach to training and mental resilience.
Wrapping up the episode, hosts Kelly Palace and Maria Parker give their key takeaways on the profound wisdom shared by Dr. Yu. Don't miss this opportunity to elevate your swimming game and be inspired by leaders in the sport!
Catch up on EVERY episode at ChampionsMojo.com.
Craving more from the Champion's Mojo team? Grab your copy of Kelly Palace's Take Your Mark, LEAD! and Maria Parker's Do Tough on Amazon!
