Marketing lessons from Paris 2024
Good morning.
The Olympics and Paralympics are officially over and Paris can take a breath. Here are some lessons we learned and can apply to the sports marketing realm moving forward:
High quality visuals matter. With the omnipresence of social media, tv, print, and video, it is ever important to have high quality photos to help tell the story of your brand. This helps brand to connect with your audience in a more authentic and powerful way.
Social media presence is a must. Try as you might, it is unavoidable in today’s society and is a tool that needs to be cultivated. In Paris, social media helped to increase visibility for athletes regardless of whether they medaled or not. This also increased visibility for many sports. How do you achieve this? Post. Repost. Engage with other posts.
Athletes make great creators. Throughout the Olympics, many athletes were posting to their accounts about content connected to their sport: how to remove artistic swimming hairstyles, body positivity, and more. The point? Fans and brands alike want to hear from the athletes themselves.
If you’re working in sports marketing, talk over these lessons with your team and set some clear marketing goals to employ in Q4 and end the year strong.
—Taylor
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Rosie Brennan
Earlier this month, Rosie Brennan joined FasterSkier for an interview to discuss her thoughts on the upcoming World Cup season, how she’s been training throughout the off-season, and her thoughts on continuing her career towards the 2026 Olympics.
Abbas Karimi
Abbas Karimi is back in Fort Lauderdale from Paris and has posted a message to his Instagram account, thanking everyone who supported him throughout his Paralympic journey.
Listen to Abbas’ message to his coaches, family, and sponsors online now.
Building Momentum: Small Steps, Big Wins
The end of Q3 can sometimes feel super slow and impossibly fast at the same time. When that is happening, it is important to remember how momentum is built in the first place.
Let’s dive into the art of building momentum and how those small steps can lead to big victories.
Step 1: The Tiny Triumphs: "Small wins can lead to big gains," says organizational psychologist Adam Grant. It's like leveling up in a video game – you start with the low-hanging fruit and work your way up. So, celebrate those tiny triumphs! Did you reply to that email you've been avoiding? Victory dance time.
Step 2: The Power of Consistency: Robert Greene, author of "The 48 Laws of Power," once said, "The successful among us delay gratification and take small, incremental steps to build momentum." Consistency is the secret sauce. It's not about the one big move; it's about the daily grind that adds up over time. Just like compound interest, but for your achievements.
Step 3: Embrace the 'Two-Minute Rule': Ever heard of the 'Two-Minute Rule'? If a task takes less than two minutes, do it now. It's the brainchild of productivity guru David Allen. Taking care of those quick tasks instantly boosts your productivity and sets the tone for the day. Your to-do list will thank you.
Read about the remaining four steps online!
Do you or someone you know have a great story to tell? Is writing and publishing a book a lifelong dream of yours (or your friend’s), but you’re just not sure where to start?
We would love to connect and talk about the publishing process.
Don’t mind us, we’re still reflecting on how special it was to celebrate EIGHT years of the Lead Summit this year!
Interested in booking one of our speakers? We would love to connect with you!
Sponsor Spotlight: Tequila Zarpado
Summer might be coming to an end, but that doesn’t mean you have to give up your tequila based drinks. Find inspiration for new and classic cocktails alike on Tequila Zarpado’s website or jump over to their Instagram page for more inspiring recipes, including Elizabeth Beisel’s blood orange coconut margarita recipe.
Each of Tequila Zarpado’s tequilas are made from 100% mature Blue Agave grown in Los Valles of Jalisco. The family-owned distillery has spent more than four decades perfecting the art of tequila making, fusing tradition and creating products that are double-distilled and made in small-batches.
Explore each of Tequila Zarpado’s varieties online.
*Tequila Zarpado’s products are for consumers aged 21 and up. Please drink responsibly.
Champions Mojo Episode #256: “US Olympian Dave Sims Returns to Swimming with a Unique Approach”
Can a former US Olympian and Stanford University Star rediscover the joy of swimming decades after his peak? A member of the Santa Barbara Masters, meet Dave Sims, who not only embraced the sport again in his 40s but also shattered national records along the way since returning to the sport two decades ago.
In this fun on-deck edition of Champions Mojo, we chat with Dave about his journey from the 1980 Olympic team to becoming a masters swimmer. Hear how Dave made the remarkable transition from excelling in long-distance events to mastering breaststroke and butterfly, and even taking on the challenge of learning breaststroke at 47. His story is an inspiring testament to keeping the sport fresh and fun by continuously challenging oneself with new events and strokes.
At 62, Dave Sims is more passionate than ever about swimming and committed to a lifetime of active living. Inspired by swimmers in their 90s and even over 100 who still compete, Dave shares his training regimen that balances swimming three times a week with dryland exercises. Join hosts Kelly Palace and Maria Parker as they explore Dave’s philosophy on maintaining a healthy lifestyle and his unwavering enthusiasm for the sport. This episode is packed with insights and motivation for anyone looking to embrace lifelong fitness and the joy of swimming.
Catch up on EVERY episode at ChampionsMojo.com.
Craving more from the Champion's Mojo team? Grab your copy of Kelly Palace's Take Your Mark, LEAD! and Maria Parker's Do Tough on Amazon!
