Join the 90-day brand refresh! 🤩
Good morning.
Have you heard of the October Theory? It’s this new theory that highlights the fall season as a period of reflection, recharging, and rejuvenation. This, in turn, propels us into a new year with new goals and fresh intentions.
We love any reason to goal set at CG Sports Co. and are eager to have a reason to break out our goal setting vision boards. But we don’t want to goal set alone! If you are a former client (full representation, brand camp, speaking, etc.) and you are a seeking a refresh on your brand, we want to work with you on a 90-day brand refresh challenge!
The 90-day brand refresh challenge will include workshop time with the team, a questionnaire and updates to your preferences regarding swim clinics and speaking interests, and 1:1 goal setting for 2025.
Contact the CG Sports team today to start your 90-day brand refresh challenge!
— Taylor and the CG Sports Co team
Learn more about the brand camp process as a first-time client, by visiting our website here.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Colleen Young
Paris 2024 marked Colleen Young’s fourth Paralympic Games, but the lead-up to the Paralympic Games was not so straightforward. In fact, at one point, she wasn’t even sure she would continue to swim. Thankfully, she did and the swims leading up to Paris and since have inspired Colleen to keep pursuing swimming and, who knows, potentially a fifth Paralympics.
Dudley Duncan
Author Dudley Duncan has been busy on the podcast scene discussing his book, The Art of Swimming and the Game of Racing: Reflections of a USA Swimming Club Coach, and all elements of his coaching career. Catch up with him on:
The Optimal Life with Nate Haber: Dudley Duncan - Elite Swimmer Mindsets
The Audacious Living Podcast with Audley Stephenson: The Psychology of Swimming from a Seasoned Swim Coach
ClockedIn with Jordan Edwards: Lifelong Lessons from the Pool to Business
World Cup Updates
The 2024 World Cup Series has been taking place, with stops in Shanghai, Incheon, and Hong Kong.
Swimmers have been throwing down some swift times post-Olympics. Kieran Smith claimed a silver medal in the men’s 400 free in Shanghai and Katie Grimes joined forces with Claire Weinstein, Dylan Gravley, and Luke Ellis for a bronze medal in the 4x1500 open water relay.
Marketing Lessons from SponsorUnited (2024 MLB Edition)
SponsorUnited released their 2024 MLB Marketing Partnerships Report last week alongside the 2024 World Series.
The report is a glorious 38-page document dissecting all facets of marketing within the MLB. One impressive datapoint to note for the MLB as a whole is that sponsorship revenue grew 20% in the last season (and 55% from two seasons) ago!
There are no shortages of lessons to learn, so here are three big takeaways:
Representation matters. After Shohei Ohtani joined the Dodgers the number of Japanese brands represented in MLB stadiums has increased from 11 brands across 10 stadiums (2022) to 35 brands across 15 stadiums (2024). That is a 218% increase in two seasons! This increase in stadium presence upped stadium signage, TV broadcasts, and social media highlights, which provided additional exposure for brands throughout Ohtani’s historic 2024 season.
Building a female fanbase. The percentage of MLB fans that attend/watch a game and are female is approximately 39%. This means that more and more professional teams are seeking brand partnerships with traditionally female-oriented categories, such as cosmetics, jewelry, and personal care. Currently, the MLB is a leader in these categories amongst all professional leagues.
The strongest social media accounts are the active ones. Take Justin Turner of the Seattle Mariners. The MLB veteran is the most endorsed player in the league (by number of deals) in 2024 and that is largely due to how active he is on social media. Consistent posting and engaging with posts helps to keep your brand and the brands that you work with in front of your audience.
Curious what else is in the full report? Visit sponsorunited.com today!
Did you know that CG Sports Co offers an online course that provides all of the essential knowledge and skills to help you navigate the world of sports sponsorships? The course also helps you to build a compelling brand! Click here to learn more about what this course contains!
Ps. Did we mention that this is a FREE course?!
Sponsor Spotlight: Powerade
Since 1987, Powerade has been assisting active individuals in replenishing electrolytes and maintaining hydration. The advanced formula, which is fortified with ION4 electrolyte system, replenishes the four key electrolytes that are lost when people sweat: sodium, potassium, calcium, and magnesium.
Throughout the decades, Powerade has continued to expand available flavors and hydration options without compromising the nutritional values embedded within its formulas.
Click here to shop all available products from Powerade, including the exclusive Powerade Sour line!
Champions Mojo, Episode #260: “Two Sport Champion on Swinging a Club and Swimming: Tricia Good”
Imagine winning a national swimming championship at 53 and simultaneously preparing to qualify for a senior amateur golf championship--all in the same week. Meet Tricia Good, a phenomenal athlete from the Sarasota Sharks Masters, who shares her surprising journey of triumph at the US Masters Long Course Nationals in Mission Viejo. Learn from her about balancing two demanding sports and the mental strategies she uses to excel in both swimming and golf. With the guidance of her coach, Rick Walker, Tricia's story of returning to swimming for personal fulfillment is a testament to resilience and focus, offering inspiration for those striving for excellence across varied pursuits.
Catch up on EVERY episode at ChampionsMojo.com.
Craving more from the Champion's Mojo team? Grab your copy of Kelly Palace's Take Your Mark, LEAD! and Maria Parker's Do Tough on Amazon!
