How to sell more books đź“š
Good morning.
Q4 is officially here and we are thrilled! Our company is actively creating new materials to advance many of our services and are traveling to support clients on the road (when possible).
Don’t believe us? Just wait until you see next week’s newsletter and catch up with our CEO Cejih Yung.
One important element we are focusing on as a company as we dive into Q4 and the end of 2024: communication. This past week, our company received weekly updates from team leaders on book sales, sales projections for the month, travel, and more.
Why does this matter? This level of communication updates our entire team on important updates, celebrations, and upcoming news. It also ensures that all team members know what is happening company-wide versus just within their department.
This week: What is one element that your company can focus on and sharpen for the end of 2024?
Enjoy your week, folks.
— Taylor
Other news this week:
USA Swimming has announced the roster for the 2024 World Championships (SCM) team. The meet will run from December 10-15 in Budapest, Hungary.
Catch up with Vicki Hunter, author of Running and Returning, on the Women’s Running Stories podcast.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Jack Wallace
The 2024 IPH Cup recently wrapped up and what an exciting competition! Team USA brought home their third straight championship trophy with a win over Team Canada (5-3).
Ever wonder what it is like to be a member of the U.S. National sled hockey team? USA Hockey mic’d up Jack Wallace during a recent practice for the IPH Cup.
Katie Grimes
Katie Grimes has been nominated for a 2024 Golden Goggles award! Katie is one of three athletes nominated for the Fran Crippen Open Water Swimmer of the Year award. This year, Katie made history by becoming the first female in U.S. history to qualify for the Olympics in both pool and open water events.
McKenzie Coan & Colleen Young
Paralympians McKenzie Coan and Colleen Young were honored at last Sunday’s Baltimore Ravens game. The two were on the sidelines for the game against the Washington Commanders and were honored at halftime for their accomplishments at the 2024 Paris Paralympic Games.
How do I sell more books?
A common question asked by all authors is: “How do I sell more books?” It’s a great question that has an ever-evolving answer.
One answer that we have found to be successful at CG Sports Publishing is to host events. After the excitement of launch day, you do not have to (and should not) stop interacting with your book. Quite the opposite actually!
Here are three examples of successful events hosted by publishing clients:
Betsy Mitchell, author of More Than Medals with Ann Worthington, is actively hosting events and building off the momentum of her book’s release in May 2024. Since publication, Betsy has made more than ten appearances in book stores, on podcasts, at bars, and college campuses!
Matthew Moseley, author of Soul is Waterproof, has coordinated his talks with important pillars of his book. An adventure swimmer and Ambassador for Water, Matthew’s events have purposefully aligned with notable dates like World Water Day to enhance the themes of his book.
Vicki Hunter, author of Running and Returning, promotes her book alongside her fitness classes. She does so in two simple ways: her headshot is a photo of her holding her book and her byline includes the phrase “local author.”
There’s not one event that is “right” for promoting your book after publication. Choose options that are right for you, your book, and your community. Just remember to be proud of what you’ve created and encourage people to buy your book.
*The authors listed above are a small sampling of the amazing authors that we have had the fortune of working with at CG Sports Publishing. Visit our publishing website to learn more about all of our authors and the amazing books they have written.
Betsy Mitchell spoke recently at Watch Me Sports Bar about her book More Than Medals, and the state of amateur and college sports. Haven’t heard Betsy speak yet? Head out to Book Soup Bookstore in West Hollywood on October 28th!
From L-R: Fellow author Ann Worthington, Cejih Yung, Mitchell, and Beth Bailey
Sponsor Spotlight: Visit Lauderdale
Are you craving a vacation? A change of scenery? A well-deserved getaway? Hotels, restaurants, shopping destinations, and attractions spread throughout Fort Lauderdale’s 31 neighborhoods are ready to welcome you.
Uncertain where to start for planning your getaway? Visit Lauderdale has a number of places to start (all in the Greater Fort Lauderdale area):
Visit Lauderdale offers travel planners in multiple languages to help you plan the perfect getaway. Click here to plan your next getaway and support the city of Fort Lauderdale.
Did you know that CG Sports client Abbas Karimi is the Official Ambassador of Visit Lauderdale? Learn more about the partnership between Abbas and Visit Lauderdale online.
Champions Mojo Episode #259: “Swimming Through Challenges: Father-Son Champions Richard and Ian Neville Show Grit”
Get ready to be inspired by an extraordinary father-son duo! In this episode, we dive into the remarkable journey of Ian Neville, a recent Summer National Champion in the 100 breaststroke for men aged 18 to 25, and his father, Richard Neville, a National Champion and World Record Holder in the 65-69 age group. Both are members of the Lone Star Masters Team.
Ian opens up about the inspiration he’s drawn from his dad, and how their shared love for Masters swimming has not only kept them both at the top of their game but also strengthened their bond. Both Ian and Richard have incredible comeback stories, overcoming significant health setbacks to achieve personal bests.
You’ll hear about Ian’s intense training regimen, his dedicated coach, and the incredible support from his local swim community in Utah. Ian reveals how swimming played a vital role in his recovery from a rib resection and a blood clot diagnosis, restoring his strength and mobility. His journey is a powerful testament to perseverance and the importance of support from family and friends.
Richard’s story is equally inspiring. He shares how swimming helped him rebuild his strength after battling non-Hodgkin's lymphoma.
Whether you’re an aspiring athlete or someone who appreciates stories of resilience, the Nevilles’ journey will motivate you to face your own challenges with grit and determination. Don’t miss this uplifting conversation that celebrates the tenacity and drive of true champions.
Catch up on EVERY episode at ChampionsMojo.com.
Craving more from the Champion's Mojo team? Grab your copy of Kelly Palace's Take Your Mark, LEAD! and Maria Parker's Do Tough on Amazon!
*Opinions discussed are not medical advice, please seek a medical professional for your own health concerns.
