Our favorite marketing strategies
Good morning. Variety is the spice of marketing.
Marketing yourself is an important facet of building your brand. It is important when developing a marketing plan to add depth and variety to your approach. Do you use any of these strategies to market your brand or business today?
Utilize social media. Whether you love it or hate it, social media is a powerful marketing tool. The more often you post about your speaking engagements, accomplishments, and interests, the more you create a balanced presentation of yourself for others to view. This, in turn, helps you to close more deals and opportunities for yourself.
Show off your brand. If you have a logo, add it to your images. Go out in public in your apparel. Share as often as you can so that others know and can recognize your logo when they see it.
Engage with people outside of your sport. What better way to spread awareness about yourself and your sport than by acting as an ambassador for your sport? One of our favorite examples of this is Alex Massialas' appearance on Jimmy Kimmel Live teaching basic fencing moves to Kimmel and Guillermo.
If you're struggling with marketing strategies, you can check out these free resources and/or reach out to us with questions you have.
Happy marketing, folks!
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Natalie Hinds and Kieran Smith soaked up the sun in Fort Lauderdale, Florida over the weekend at the most recent stop of the TYR Pro Swim Series.
Smith notched a silver in the 200 IM (2:00.13) and a bronze in the 400 free (3:48.02), while Hinds posted top finishes in the 100 free (54.78), 50 fly (26.68), and 100 fly (59.16).
View full results from the TYR Pro Swim Series online.
Roșie Brennan continues to define what it means to persevere. While racing at the World Championships, Brennan fought through surge-after-surge in the 30K classic.
Brennan's ability to push herself and fight kept her within medal contention for the majority of the race, ultimately finishing fifth overall.
Read the full race recap online.
Preparation for the 2023 LEAD Summit is underway and Elizabeth Beisel has been announced as the first speaker!
Back in 2017, Beisel was the very first athlete who signed on to speak at the first Lead Summit in Austin, TX. She understood and embodied the Lead Sports Co mission from the beginning.
Join Beisel (and the Lead Sports Co!) at the Lead Summit, Labor Day Weekend in Washington, D.C.! Register now online.
Tips on how to work with our creative team.
One of the most valuable things we offer our clients is access to the talented creative team at CG Sports! Knowing how to get the most out of a creative team takes practice, experience and knowing how to communicate.
The best creative is made when a client can bring two things to the table:
A clear idea in their own head of what the design should look like.
The ability to clearly communicate exactly what the final creative should look and feel like. It's the latter that takes practice.
But no one ever teaches clients this!
Until now...
As someone who has worked with many talented designers over the past 10 years, here are the top tips you need to know before your first design meeting:
1. The Creation Phase: The creation phase is sacred time between the designer and you. You are trying to explain what's in your head, while the designer is trying to learn your communication style. During the creation phase I try to work with the designer strictly 1-1 with no input from anyone else. The drafts, revisions, edits and improvements are only seen by myself + the creative team.
2. One to One relationship: To me this is the fun part. You are the Creator. They are the Designer. Together as a 1:1 team, you can make magic. A designer is only as good as a creator's ability to communicate what is in her head. This just takes practice. But don't ruin it by bringing in the ideas of others during this early process.
3. Trust: The designer is figuring you out and learning your style. You are learning how to communicate what’s in your head. During this phase, I rarely share mock-ups with others (almost never). I’ve found that while others may have input, their POV isn’t as valuable because they're not “in the arena” with me and the designer.
Read our remaining six top tips and catch up with all Cejih Explains articlesonline.
The Softball Youth Elite organization has named Haylie McCleney as the Guest of Honor for their upcoming Phoenix event!
Inside Tracker
Raise your hand if you've tried at least one diet in your life and felt frustrated. InsideTracker cuts through the diet trends to offer personalized, simplified nutrition plans for you.
Founded in 2009, InsideTracker has developed technology that analyzes multiple factors (blood, DNA, lifestyle, etc.) to provide personalized recommendations for nutrition, supplements, and lifestyle. Extreme personalization is the future and InsideTracker wants to support you as you life your best life.
Click here to learn more about InsideTracker and their available plans.
Champion's Mojo, Episode 197: "Swim Like No One Is Watching with Kelly and Maria"
Masters Swimmers, have you ever swum faster in practice or alone than in a meet, or when it was time to put it all on the line? Have you been overly worried about how your stroke looks, the piano falling, or that you don't look the part? Then Kelly's and Maria's conversation today will be of value to you! While swimming is a technique driven sport, sometimes that can be taken too far. A few discussion topics in this episode:
1) Kelly's practice set of 500s where she went faster than in a recent meet
2) Masters Superstar Kurt Dickson's imperfect stroke
3) NCAA Historic Speedster Jordan Crooks' unique stroke
4) ACC 200 backstroker swimming 1:54 with an odd stroke
5) Definition of character as it applies to this topic
6) An update on Maria's flip turns
Join Champion's Mojo, get your mojo working and swim like no one is watching!
Catch up on EVERY episode at ChampionsMojo.com
JoAn Scott, Managing Director of the NCAA Men’s Basketball Championships
JoAn Scott, Managing Director of the NCAA Men’s Basketball Championships,joins us to take us behind the scenes of the planning and preparation for the 2023 NCAA Men’s Basketball Championships. From Selection Sunday all the way to the Final Four in Houston, we discuss this year’s TV coverage on CBS & Turner Sports, what's new about this year’s Tournament and JoAn’s busy schedule over the course of the Tournament.
