Build your best newsletter
Good morning. This newsletter is about newsletters.
It should come as no surprise that we love a good newsletter. We have learned quite a bit about newsletters over the years and have been happy to see the success of our company's newsletter replicated in our client's newsletters.
Here are some of our top tips for a successful newsletter:
Set a frequency and stick to it. There's no right answer about how often you should send out a newsletter. The important thing is to create a schedule and stick to it. This will help create an expectation in the mind of your audience and they will look forward to your newsletter each time.
Share your accomplishments. People want to know about you - that's why they signed up for your newsletter. This is your opportunity to share about your accolades, clinics, volunteering, life transitions, and more!
Let your voice shine. There's nothing wrong with pulling inspiration from other newsletters, but it is important to make your newsletter authentically you. This includes the structure, color scheme, and other elements of your personal brand.
If you've been thinking about starting a newsletter, don't wait! A great first step is to collect some emails (including your mom's!) and make a plan. Still nervous about starting? Give us a shout! We'd love to hear from you!
-- Taylor and the CG Sports Co team
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Cierra Burdick and Team USA are once again FIBA 3x3 World Cup champs! The victory was Team USA's third overall championship victory and first since 2014.
In the final game, Burdick scored seven points and collected six rebounds, with both stats tying for team highs.
The victory solidified Burdick as the only woman to win two 3x3 World Cup titles.
Jack Wallace and the Team USAPara Ice Hockey team are the newest Moose Jaw 2023 World Para Ice Champions. Team USA etched their name in history by becoming the first team to win three consecutive A-Pool World Championships. They concluded the World Championships with an unbeaten record (5-0-0-0).
Olympians Elizabeth Beisel and Cody Miller were welcomed by Bend Swim Club for a swim clinic last Saturday. The two Olympians spent the day signing autographs, posing for photos, and hosting an in-water clinic for the young swimmers.
"I used to be in their shoes, and so for me to be able to pay it forward and give them a little bit of wisdom is really rewarding and special," Beisel explained to the media.
How to make yourself sellable in today's market
We are seeing a few shifts in today’s sponsorship market. Sponsors are spending more on tangible assets that can be easily approved. Property sponsorships do really well because they are able to provide a full menu of sponsorship items for purchase: advertising space, “presenting sponsor” packages, “title sponsor” packages, “gold level” partner packages, etc.
Athletes who can digest their sellable assets into tangible packages are going to see more success with sponsors in 2023. Work with you agent to create your own standard sponsorship packages to be sold in the market.
A few ideas on what an athlete can provide may include:
Logo space on your kit, suit, uniform: These types of deals can go for pretty high since it’s prime advertising visibility and real estate.
Branding at appearances or camps: If you know you will be doing a number of public appearances or camps during the year, this can be sold for sponsorship. Your physical presence in these locations are an opportunity for a company to be the “presenting sponsor” of your work at these events.
Standard Social Media Package: Work with your agent on a standard social media package that provides a fair balance of posting in exchange for cash payment.
Local Sponsor Package: These are great for local partnerships with companies in your hometown or at your training base.
Spend some time thinking about what you can offer. Package it. Hand it off to your agent to get out to the market. While that’s happening, start posting on social to showcase work you’ve done for local companies. That will help more inbound leads come in. Good luck!
Matthew Moseley kickstarted his Soul is Waterproof book tour in Lafayette and New Orleans! Next stop: Aspen!
AJAX Health
In a world filled with innovation, it is important to have the right team in your corner. AJAX Health is comprised of healthcare industry innovators, who seek to partner with entrepreneurs in the healthcare industry. Partnerships are built to support entrepreneurs in all stages of a company's lifecycle.
AJAX Health boasts four primary company values: people focused, innovation minded, solution oriented, and action biased.
Click here to learn more about AJAX Health and to contact them.
Champion's Mojo, Episode #211: "Speedster at 78 and World Record Holder David Quiggin on What Makes Him Fast"
Imagine if, at 78 years old, you could still swim faster than most accomplished masters swimmers much younger than you are! That's the reality for our guest, David Quiggin, a member of the Palm Beach Masters, who has defied age and expectations in the world of swimming. Join us as this inspiring athlete shares of the secrets behind his impressive performances.
David talks about the significance of having an exceptional coach, his coach Linda Irish Bostic and how this has contributed to his success. We discuss the beauty of a clean dive, the passion that drives David's love for swimming, and his natural talent for the sport. This episode is a must-listen for anyone looking to achieve greatness, whether in swimming or any other area of life. Learn from this champion's wisdom and experience, and be inspired by his incredible accomplishments!
Catch up on EVERY episode at ChampionsMojo.com.
SBR Vault - Conversation with Erik Spoelstra, Miami Heat Head Coach
Erik Spoelstra, Miami Heat Head Coach, sat down with Sports Business Radio for a wide-ranging interview about his incredible career, which has seen him be named one of the Top 15 NBA Coaches of All-Time and lead the Miami Heat to 6 NBA Finals appearances during his tenure with the Heat. Sports Business Radio Host Brian Berger is friends with Spoelstra, so this is a unique conversation that was recorded in October of 2018 at Miami Heat Headquarters in Miami.
Catch up on EVERY episode online!
