The adjectives of sport
Good morning. There's something special about a good adjective.
This may seem like an odd topic for a sports newsletter, but, in truth, adjectives are paramount to the description of any sporting event. It is through adjectives that we regale the highs and lows of an event, hoping to re-create the atmosphere for our audience.
Exhilarating. Important. Magnificent.
Those are just three adjectives that come to mind when I think of Sarah Thomas' latest open water swim. This past weekend, Thomas successfully completed a double crossing of the North Channel and notched her fifth completed swim of the Oceans Seven. Swimming from Scotland to Ireland, Thomas was a shy two minutes off the female one-way record of the North Channel so, with a good pace, Thomas turned around and became the first recorded person to complete a double-crossing of the channel.
Thomas battled foggy goggles, strong tides, and a crazy amount of jellyfish. Her final time? 21 hours, 46 minutes, and 38 seconds.
Unbelievable. Impressive. Awe-inspiring.
The next time you recount a sporting event to someone, I encourage you to lean into the adjectives. After all, adjectives are how we define our lives.
OTHER BIG NEWS THIS WEEK:
The NFL is making a big push for flag football to be part of the 2028 Summer Olympics in Los Angeles.
Catch up with the latest 5-minute flashback episode from Champion's Mojo to learn all about "why we surf."
Thanks to the Pennsylvania Bus Association (PBA), Johnny Quinn can cross driving a bus off his bucket list!
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
12x NCAA champion Ella Eastin will be speaking at the Happy Hour Chat at the 2022 Dysautonomia International Conference this week. The chat, scheduled forThursday at 5:30 p.m. EST, will chronicle Eastin's journey from breaking swim records to living with dysautonomia.
Click here to learn more about dysautonomia.
Team USA is off to a stellar start at the 2022 World Games, sweeping both of their games against Italy (6-0) and Chinese Taipei (7-0) on Sunday. Additionally, the Eagles defeated Canada 10-2 to continue into the semifinals.
Haylie McCleney called the feeling "electric," stating, "It's been a while since I've played in front of people. For me and the veterans on this team, that energy the crowd provided us was really special, something we missed out on in Tokyo last year."
Track sprint cyclist Mandy Marquardt recently took over The Feed's instagram account (@thefeedme) to share how she prepares, performs, and recovers with Honey Stinger products.
You can watch Marquardt's Instagram takeover here and learn more about Honey Stinger products here.
One Tip to Stay on Trend
Last week we talked about a repeat offense in Coors Light marketing: selling limited edition "Championship Ice" beer using ice from the final game. There's no shame in a second run at a campaign that was successful the first time.
While you should never copy another brand's marketing campaign, you can (and should) take inspiration from other campaigns to level up your own work and keep up with the times. This goes for product sales campaigns, but also social media marketing. Take TikTok, for example. Of course, there is the original viral TikTok, but it is the personal brands and businesses that find inspiration from and add their own style to the sound, that catapult their video or account to a new level while catering to a target audience. By staying educated on trending topics, marketing tools and social media strategies, you can help build your brand with ease.
CEJIH EXPLAINS
What's up athletes! Do you ever find it tough to create ideas for content on the fly? Well this is one of our best tips that we've ever shared. A few days ago a client asked if we had a good method for keeping track of content ideas that may pop into your head. We introduce you to: The Content Bank (ka ching!)
CG Sports Co is excited to announce that Tammi Reiss, University of Rhode Island's head coach for women's basketball, has signed on to Brand Camp! Welcome to the CG Sports family!
Massialas Fencing Tour
The Massialas Fencing Tour is an in-depth clinic that not only aims to build a solid foundation for fencing skills but also provides tangible best practices in leadership, goal setting, and mindset training that new and experienced athletes can apply in and outside of the sport. In collaboration with Panda Express, the Tour will also provide scholarship opportunities to athletes from underserved communities.
There are two locations currently available for clinic registration: Bellevue, WA (August 13 & 14) and Brooklyn, NY (August 20 & 21). Click here to learn more and register!
A collection of the CG Sports Teams’ favorite random news of the week:
OLYMPICS: Mo Farah, Olympic gold medalist, reveals that he was trafficked to the United Kingdom and forced into child labor.
CYCLING: State 10 of the 2022 Tour de France was interrupted for a duration of time while protesters blocked the middle of the road.
NFL: After two decades as "Heinz Stadium," the home venue for the Pittsburgh Steelers will now be named "Acrisure Stadium."
COLLEGE: It's been two weeks since USC and UCLA announced their move to the Big 10. ESPN has revealed more information on the stunning move and the chaos that has followed.
Champion's Mojo, Episode #164: "Olympic Champion Melissa Belote Riley: Goals for Gold"
Melissa Belote Riley believes that goal-setting is a part of what led to her success. Hear the path this Olympic Champion took to now Masters Swimmer. In honor of the this summer's 50th anniversary of when she brought home three Olympic golds, today we are joined by Belote Ripley. Melissa represented the USA at the 1972 Summer Olympics at the age of 15. She was the Olympic champion in the 100 and 200-meter backstroke and was part of the 4x100 medley relays, setting world records in these events along the way. She also made her second Olympic team in 1976 before she went on to swim at Arizona State, where she won six individual National Collegiate swimming titles and led ASU to two national championships. Melissa has also had an impressive career as a coach for many years before returning to competing in swimming at the age of 60. She has since gone on to win three US Masters Swimming national titles and six more national titles.
In this episode, she shares her journey with us. Tuning in you’ll hear what inspired her to start competing again at 60, what commonalities Melissa has recognized in champion swimmers, the importance of believing in yourself even when you do not see results, and Melissa’s advice for setting goals.
Catch up on EVERY episode at ChampionsMojo.com.
