Our Q1 travel plans ✈️
Good morning.
The OOO office replies are off, it may or may not be too late in January to say, “Happy New Year,” and we’re excited to be back!
2025 is a building year for many in the sports world as they look ahead to celebrating the Winter Olympic Games in Milan Cortina next year. One way that our team is embracing this building year is by sending our CEO, Cejih Yung, on the road more often (don’t worry, he’s excited about it).
A few travel highlights already coming up for Cejih that we can’t wait to share with you are:
NIL workshops at universities,
Conferences and business meetings,
Supporting clients at local events,
Watching the stage production of one of our books, and
Attending the Super Bowl.
2025 is going to be a great year and we are going to fill it with travel, workshops, exciting new opportunities, and more. We can’t wait to share all of it with you!
Enjoy your Wednesday,
Taylor
Amy Ennion
ICYMI: UK ultramarathon swimmer Amy Ennion recently launched her website and brand!
When speaking about her new brand, Amy explained, “I love the sense of the outdoors that I get from the logo; the vast expanse of possibilities and swims all contained in one teeny tiny drop.”
Phoebe Bacon
Bold. Bacon. Brand. Phoebe Bacon launched her new brand and website over the holiday season and, yes, she had fun with it!
About her brand, Phoebe stated, “My logo represents the bold and fun side of my personality while still looking professional. I plan to be competing professionally for years to come and what a perfect time to create my brand and website for the next chapter of my journey.”
Jack Dahlgren
Jack Dahlgren closed 2024 with a recap of several key events from both December and 2024 as a whole. Major highlights from December include competing in the U.S. Open and King Marlin Pro-Am swim meets, running a swim clinic at Deer Path YMCA with Phoebe Bacon, and having engagement photos taken with his fiancé, Audrey!
Building An Audience to Buy from You
Building an audience is the single best thing you can do for your career as an athlete, author, speaker or even business owner. It’s also one of the hardest. You have to be good at your craft as well as good behind the scenes in getting people to join your audience.
So, of course, you have to be resilient. But more importantly, you have to do the long, slow, painstaking work of establishing a brand, a community, and a marketing plan.
The skills involved in accomplishing this other task are very similar to the twin requirements for an author not only to write a great book but also to market that book to an increasingly overwhelmed, distracted, and shrinking reading public. You have to figure out what the key elements of your message are, decide who should hear them, and plan how to reach those people in ways that are sufficiently compelling.
We have found that the single most powerful form of communication to an audience is through: your email list.
We're launching 2025 with one of our favorite announcements: Welcoming our newest Brand Camp client!
Leah Fair is a multifaceted athlete who has competed in track & field and is now gearing up for Milan Cortina 2026 in the skeleton event. Please join us in welcoming her to the CG Sports Co family!
Sponsor Spotlight: Nicholas Dworet Memorial Fund
The Nicholas Dworet Memorial Fund is proud to share the first event of 2025 that will honor the life of Nicholas Dworet and give back to the swim community that gave Nicholas his love for swimming.
On Sunday, March 23rd, there will be a Swim with Nick Ocean Race presented by Goldfarb Law. Race distances will feature three different options, including a 500 meter Dash Splash, 1.2 mile swim, and a 2.4 mile swim. Registration is open now for the event and online registration will close on March 22nd.
Proceeds raised from the event will be used to support the swimming community in various ways, including college scholarships and supporting the Broward County Special Olympics Swimming Community.
Click here to learn more about Nicholas Dworet and the Nicholas Dworet Memorial Fund.
Champions Mojo, Episode #267: “Empowering Swimmers and Coaches: SwimRVA’s Jonathan Kaplan”
Whether you’re a coach, swimmer, or simply a sports enthusiast, this episode will inspire you with insights into the transformative power of perseverance, innovation, and connection.
Dive into this episode as Jonathan Kaplan, the visionary behind SwimRVA, Rapids Swim Team shares how he turned a small swimming program into a thriving community of over 580 passionate swimmers. Discover the secrets to creating an environment where swimmers, from kids to adults, feel empowered, responsible, and excited to return to the pool. Learn how fostering fun and mentorship builds a lifelong love for swimming and strengthens communities.
What’s the secret to turning casual swimmers into lifelong enthusiasts? Join us to uncover Jonathan Kaplan’s innovative approach that blends fun, responsibility, and mentorship to create a ripple effect in the swimming world. From inspiring stories to actionable strategies, this episode is your lane to transforming the way you think about swimming, coaching, and building a vibrant swim community. Don’t miss it—dive in now!
