Our three simple goals đź“ť
Good morning. Some of you may be new here.
For those who are new here - Welcome to the CG Sports Co newsletter! For those who have been with us for one week, one month, one year, or more - Welcome Back!
Throughout the years, our newsletter has remained true to three straightforward goals:
To brag about the great things our athletes are doing,
To share our knowledge of the sports industry with you, and
To celebrate all that the sports industry has to offer.
This may seem simple, but it requires a lot of Slack messages, Instagram notifications, Google alerts, email threads, and, of course, the soothing sounds of Sarah McLachlan.
The CG Sports Co newsletter turns three this year and we look forward to many more Wednesday mornings with you!
OTHER BIG NEWS THIS WEEK:
McKenzie Coan and Colleen Young have been named to the 2023 US Paralympic National Swimming Team.
Asante Cleveland spoke to Octane OC about how culture impacts success in organizations.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Natalie Hinds flew to Tyler, Texas last week where she spoke to 6th graders for the GRL POWER event hosted by Junior League of Tyler. Watch Hinds' reel recap of the event here.
Additionally, she was the VIP guest at the Christus Orthopedics & Sports Medicine Institute Luncheon.
Jonny Bornstein has joined the Honduran Soccer League, playing soccer with Club Deportivo y Social Vido.
Bornstein will continue to wear his legendary number 3 with the team and stated early, "I have come to win, everyone at the club wants the club to get back to that level and be able to win the championship. It's a great team, I'm feeling good mentally and physically, I'm ready to play."
The Tour de Ski World Cup returned to racing this past weekend in Livigno, Italy. Brennan was sitting at sixth in the overall rankings, but finished 11th in Livigno. Brennan explained after the race, "I took a chance in my semi to ski a bit more aggressively and unfortunately, I completely ran out of power on the long uphill finish."
6 Tips to Close NIL Deals as a Student Athlete
Here are 6 obnoxiously simple tips to close NIL deals as a student-athlete, from our friend Jason Bergman at MarketPryce.
Follow the brand on social + engage with their content. Very often the person who handles a brand's social is helping (or owning) influencer relationships. Stay top of mind with the right person.
Post publicly what you love about the brand and tag them. Show off how their product improves your day to day and get specific with what you love about it. Don’t be shy - the more you post about the brand, the more they’ll see it.
Have data ready to share. IG and TikTok provide INSANE data on who follows you - know it, understand it, and leverage it. Also be ready to share other brand deals you've done - what content did you create and what results did you drive for them?
Be clear with how you can help them. Make this partnership a win-win for you and the brand. What are THEY getting out of a deal with you? Etc.
Check to see if the brand has worked with athletes before. Check to see if they’ve been tagged in by posts from other athletes. If they have, ask the brand what they liked/didn’t like about those collaborations?
Persistence wins. Don’t post once and expect to get a deal. I recommend following up at least 5-7 times before throwing in the towel.
PHOTO OF THE WEEK
Did you know that Haylie McCleney has a weekly newsletter AND posts workout videos on Instagram AND motivational videos?!
Catch up with Haylie on Instagram, the Risr app, and her newsletter
SpeeDee Oil
The first SpeeDee Oil Change & Auto Services opened in 1980 in Louisiana, but quickly began to expand. As the years went by, SpeeDee shifted from oil changes to adding automotive tune-up/maintenance services, brake services, and repair services to their repertoire.
For more than 40 years, SpeeDee has focused on building customer relationships that are based on reliability and professional services. Since their inception, SpeeDee has grown from one location to more than 150 locations.
Click here to find a SpeeDee near you!
Catch up with Champion's Mojo
If your New Year's resolutions include listening to more podcasts, let us provide Champions Mojo direct to your inbox each Wednesday.
Co-hosts Kelly Palace and Maria Parker are both world record setting masters athletes, authors, and certified health and life coaches. Their show is to help you to overcome challenges, get better with age and to bring out the champion in you! You'll hear the secrets to success from Olympic Champions, Olympic Coaches, Masters Champions and Champions for a cause. Let them champion you with inspiration, motivation and education! They explore what makes a champion in sports, but most importantly in life, through thought-provoking interview questions, fun quizzes and unique perspectives.
Catch up on EVERY episode at ChampionsMojo.com
John Wetzel - Longtime NBA Coach & Player
John Wetzel, longtime NBA Coach and former NBA player as well as Virginia Tech basketball Hall of Famer, joins this week’s edition of Sports Business Radio. Wetzel served as a coach for the NBA’s Phoenix Suns, Portland Trail Blazers, New Jersey Nets, Golden State Warriors and Sacramento Kings and was a player with the NBA’s Los Angeles Lakers, Phoenix Suns and Atlanta Hawks. Wetzel discusses the highlights of his lengthy coaching career, working alongside Head Coaches John MacLeod and Rick Adelman, the Trail Blazers teams that advanced to the NBA Finals (Clyde Drexler and Terry Porter) in 1990 and 1992 and the standout Kings teams that came close to reaching the NBA Finals (Chris Webber and Vlade Divac). Wetzel also discusses his Hall of Fame college career at Virginia Tech and playing on the same Lakers team with Jerry West and Elgin Baylor and Hawks team with Pistol Pete Maravich. If you are a fan of 1970’s - 1990’s NBA basketball, you will love this conversation.
