Building for tomorrow 💪
Good morning. Today's goals build tomorrow's dreams.
554 and 587. That is our countdown to the Paris 2024 Olympic and Paralympic Games. While that may seem like a distant event, 2023 is an important building year for 2024.
At CG Sports Co, we are stoked for all that 2023 has to offer. This year, we are focusing on:
Goal-setting. This may seem basic, but that's okay. When we hone in and refine what matters to us and what we want to accomplish, we can create tangible action plans. This not only creates supports for us internally, but also ensures that we are strengthening our client support systems.
Community. We are proud to support athletes and coaches from 10+ sports, multiple podcasts, and programs. We love sharing our clients' news (obviously) and connecting them with those who connect with and support their brand.
Embracing the grind. We're not saying work yourself to death. Quite the opposite actually! To us, embracing the grind means to give 100% to all that we do and to focus on making progress on our goals. This includes working to help our clients meet their individual goals.
This week, and throughout the year, we encourage you to identify your goals and to enjoy your journey towards your dreams.
-- Taylor and the CG Sports Co team
OTHER BIG NEWS THIS WEEK:
Mandy Marquardt featured as a St. Luke's community ambassador on Instagram.
Roșie Brennan reflects on her best ever finish in the 2023 FIS Tour de Ski.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
McKenzie Coan recently joined Tim Puttre on the podcast "Tim loves the Olympics" to kick off the third season of the show. Her story is featured as a two-part episode series and chronicles her journey with Osteogenesis Imperfecta and swimming.
Click here to listen to both episodes.
Alex Massialas won gold at the Challenge Internationale de Paris this past weekend. Massialas competed in the CIP Men's Foil Final, collecting his first gold on the international circuit since 2017.
Following the win, Massialas posted a reflection on Instagram and dedicated the match to his late grandfather. Read the full reflection here.
The 2023 TYR Pro Swim Series splashed into action in Knoxville this past weekend! CG Sports' athletes Kieran Smith and Natalie Hinds competed in numerous events throughout the weekend.
Smith collected silver medals in the 200 free (1:47.38), 400 free (3:50.53), and 200 IM (1:59.85), bronze in the 400 IM (4:19.67), and fourth in the 200 back (2:01.96) and 800 free (8:03.63).
Hinds posted swift times in the 50 free (25.61) and 100 free (55.51), earning Olympic Trials cuts in both.
View full results from the Knoxville stop of the TYR Pro Swim Series here.
How we brand this: Our athletes
Bringing on a new client is always a big deal for our company and something we take a lot of pride in. Allow me to explain just how our brand camp service works and the process our athletes go through.
Identifying an athlete's brand: Every athlete has a unique story that will make the athlete stand out in a specific market. The purpose of brand camp is to narrow the story and then find the correct market for the athlete.
Bringing the brand to life: Each client goes through in depth sessions with our team to design their personalized logo, professional website, media kit, hype video and custom merchandise. The athlete gets to work with our whole team and we really get to provide that personal touch. We have A LOT of fun, probably too much.
Launching the brand: Thousands of athletes may get paid to do their sport. Only a handful (about 2%) will build their professional brand. Unsurprisingly, 95% of sponsorship deals go to the athletes who can demonstrate they have an actual 'brand'. This is how an athlete who only has 5,000 Instagram followers can sign multiple sponsorship deals. Story + brand will always outweigh an Instagram following (this is math by Yung).
And that's it! Have a great rest of your week and thank you for reading our newsletter and supporting our athletes.
Fencing swords are basically light sabers, right?
At least it is in the hands of Alex Massialas!
BioSteel
Hydration is an important part of our every day lives, but finding a drink that is tasty, healthy, AND hydrating can be difficult. For the last 15 years, BioSteelhas been has been committed to providing the healthiest and safest hydration products in the business. BioSteel's products focus on clean, healthy, hydration with no artificial flavors, zero sugar, and five essential electrolytes.
BioSteel is committed to helping athletes in multiple fields hydrate properly and has partnered with multiple athletes and organizations, including the NHL, USA Hockey, U.S. Soccer, and more.
Click here to shop all of BioSteel's products, including sports drinks, hydration mixes, proteins, and more.
Champion's Mojo, Episode 190: "Willingness to Change: A Champion's Trait: Stanford Coach Greg Meehan, Micro-Mojo
This two-minute micro-mojo flashback features 2020 Olympic and Stanford Head Women's Swim Coach Greg Meehan and focuses on how champions change and how he's changed as a coach.
Listen to the full episode by clicking here.
Catch up on EVERY episode at ChampionsMojo.com
SBR Vault - Conversations with Stephanie McMahon and Brendan Hunt
We look back at past Sports Business Radio conversations with Stephanie McMahon, the now former WWE Co-CEO, as well as Brendan Hunt, the Co-Creator and Actor (Coach Beard) from the hit TV series TED LASSO, on this Vault episode.
