📚 We're in the storytelling business
Good morning. Wise beyond his years... Calvin the Video Producer (formerly The Intern) on the SwimSwam Podcast.
Calvin spills some of the CG Sports secret sauce!
Other big news this week:
Maddy Banic kicks off Swimming World’s Mindful Minute with Maddy
USOPC announced new team members
Mandy joins Honey Stinger Hive
Jordan Wilimovsky's latest ambassador position
NIL 101 Webinar - March 3rd
What is NIL? Learn the basics, how to leverage your Name, Image & Likeness opportunities and build your brand
P.S. Add us to your contact list so we don't get lost in your inbox!
ATHLETES IN THE MEDIA
Mandy Marquardt x Honey Stinger
Mandy joins the elite crew at Honey Stinger nutrition to fuel her training this Olympic year.
Stanford still in high water with alumni
Alex is not afraid to take a stand when it comes to fighting for his sport. Read the latest from Sports Illustrated.
Jordan Wilimovsky teams up with TrueSport
Jordan joins Mandy Marquardt and several others representing TrueSport in 2021.
CEJIH EXPLAINS
How athletes and agents can win with video
Today we are going to dive into the power of video and why you should use it to tell your story. Let's get into it.
Control your narrative: When I first started agenting, I would use a ton of imagery and text articles to make my case about an athlete to a sponsor. It was time consuming and hard to control the narrative. Today this can all be done through the simple use of video. A good example can be found here with our hype video about new client, Maddy Banic. This allows us to focus the conversation on Maddy's story, brand values and personality. Video allows you to play to your strengths and have greater control of your narrative.
Capture your audience’s imagination: Video is a great way to get your audience thinking more creatively about how to engage with you. Pro tip: not everything has to be professionally edited. We have had great success through simple, authentic and raw video of our clients. For many athletes the only video of them on the internet is from competitions - maybe a short post game interview. Not great for capturing an athlete's brand story. The more video an athlete can make available to your audience, the more ways a sponsor can get creative on how to work with them.
Show your value through short video clips: Many of our clients have seen growth through creating short simple clips where they share tips related to their area of expertise. This can cover a vast range of topics from training, mental health, nutrition, sport specific tips, music recommendations, book writing - you name it. These clips can live forever and add to the athlete's platform of being able to add value to a sponsor. It makes the athlete multi-dimensional, shows their personality, speaking skills and how they engage with an audience. Any sponsor will jump on an athlete who can demonstrate this.
Keep the topics coming! What else would you like me to discuss or explain in the coming weeks? Message me on Twitter or just email me at cejih@cgsportsmanagement.com. Here is our latest thread on how we used storytelling to close a deal for 2-time Olympic legend Maggie Steffens.
ARTICLES YOU MIGHT WANT TO READ
Your Guide to Tokyo 2021, USOPC Updates, & Clubhouse
An extensive guide to the Tokyo Olympics 2021
Mark Cuban's predictions for the future of podcast and livestreams (it's big 💥)
Latest additions to the USOPC Athletes Advisory Council
New voice-messaging app Clubhouse is booming. Jump on it.
SPONSORED CONTENT
Fuel Your Pursuit
Maggie Steffens joined Team UCAN because she knows the right nutrition is key to achieving metabolic fitness and beating your personal best. Get the most out of every day with sustained energy. UCAN's SuperStarch® is a patented energy source, without sugar or stimulants, that delivers a slow-release of carbohydrates to steady your blood sugar, and keeps you fueled through the toughest of workouts. Try out UCAN!
Use code "MAGGIE" for 20% off!
LET'S HAVE FUN
Fake News Alert
While two of these are true and notable news, one is a total fraud. We'll let you scope it out. Let us know if you guessed right!
Whoop launched a new performance assessment update including wake time variability
Luxury car brand Jaguar to go fully electric by 2022
Prince Harry and Meghan Markle are expecting their second child
FINANCIAL FITNESS
CG Sports is partnering with Nav.it to bring you weekly tips to navigate your finances, increase money mindfulness, and better your financial health.
Best Retirement Strategies for Self-Employed (Part 2)
by Liz Alterman
If you’re not keen on paying taxes now…
An individual retirement account (IRA) will let you defer paying income tax on as much as $5,500 annually (if you’re under 50, otherwise the limit is $6,500).Why defer?
Besides the obvious immediate savings, you may find yourself in a lower tax bracket by the time you go to withdraw the funds because you’re retired.
Long-term benefit: You might be thinking, How will I ever be able to retire by contributing just $5,500 per year? Look at it like this:
If you put away $5,500 each year with an average annual return of 6 percent, within 20 years, you’ll have $214,460 in your IRA. (Only more of a reason to start now…)
PODCASTS
Career Competitor
NEW Competitive Call Blog Posts
Check out the blog to read an in-depth, conversational take on the competitive calls Steve pulls from conversations with his guests. This week's Competitive Rejuvenation episode and blog post are up!
Episode 77 - Jonny Bornstein
Lessons in fatherhood, patience through the process, and the importance of never giving up. That's what the Bornstein's do! Listen for something special.
Champion's Mojo - Episode 103
"How Organization Builds Confidence"
Knowing your strengths, balancing work, family and self care - it all adds up to a successful day-to-day. Learn from Courtney Shealy Hart on Champion's Mojo!
WHAT'S HOT
Maggie Steffens official release on the new deal with UCAN
Mandy Marquardt on Team USA Long Team
LET'S HAVE FUN
Fake News Found
Almost a total fraud.... Luxury car brand Jaguar will go fully electric by 2025, not quite 2022. How'd you do?
