The Mountains Called, We Answered
TOGETHER WITH
Good morning. Welcome Team USA Snowboardcross Olympian Mick Dierdorff to CG Sports!
We are officially into Winter sports. What else is happening?
Phelps weighs in on Tokyo 2021
Cali Condor's Coleman Stewart talks with Champion's Mojo
Olympic Breakdancing Concerns
P.S. Add us to your contact list so we don't get lost in your inbox!
ATHLETES IN THE MEDIA
2020: The Year of the Pivot
We managed to make the most of this hectic year, and it's all summed up in our 2020 Wrapped: CG Sports Edition.
Elizabeth Beisel hosts Speedo's Sub20 Challenge
Caeleb Dressel shoots for 50m FR under 20 seconds to celebrate the 20th birthday of Speedo's Fastskin. Watch below.
PODCASTS
Champion's Mojo - Ep. 94 "Making a Statement" with Cali Condor Swimmer and NCAA Champ, Coleman Stewart
2x NCAA Champion (100 BK, 4x100 FR Relay)
ACC Champ (100 Backstroke) and Record Holder (200 Backstroke)
World University Games Bronze Medalist, Olympic Trials Qualifier
Future Jeep Gladiator Owner
Listen now!
CEJIH EXPLAINS
How do you get sponsors as an athlete when you don't have a big Instagram following?
This is one of my favorite topics, so allow me to explain:) This question often comes up from athletes as well as sponsors looking for athletes to sign. While Instagram is certainly a nice tool - it's just a tool. Sponsors will pay small fees for social media posts here and there. They will be much larger fees when they can find an athlete whose brand story aligns perfectly with their own.
There are many athletes with followings in the millions who sponsors have passed on because their brands didn't match. It goes both ways.
Here are two quick tips:
1. Share your story and make your followers part of your journey: The more clear you can be as an athlete on your story and messaging - the better your marketing is going to be. Every athlete has the ability to align with the right companies for high earning deals. This 100% will not happen unless you make a conscious effort to start narrowing your focus and getting your story out there.
2. The power of merch: Having your own merch can be one of your most valuable marketing tools to a sponsor. The true power of merch lies in the data it provides. An athlete who comes to the table already having existing paid customers who are plugged into their brand, is incredibly interesting to any director of marketing for a sponsor company. It demonstrates that they understand the game, can be creative and are already a known quantity.
Quick survey: Should I share more tips on how athletes can attract and sign sponsors? Reply to this email with "Yes" or "meh" if you think so.
SPONSORED CONTENT
Sustainable fashion is in
Save the planet and look good too. Nothing New is working to create a waste free world, starting from the ground up. Each pair of shoes is made from approximately "5.6 repurposed plastic bottles", saving 160 gallons of water through the production process. The shoes are built to last, in an effort to make sure our planet is, too.
One Person's Trash is Another's Treasure.
CURRENT HAPPENINGS
Concern Around Breakdancing's Addition to the Olympics
While adding a new Olympic sport is an exciting, revolutionary event - there is concern for the breakdancing community this time around. Breakdancing is a personal journey that "The Godfather of Street Dance", Adolfo "Shabba-Doo" Quiñones fears may turn into another style of gymnastics. "How are you going to have these judges judge that?"
Given that breakdancing has a rich cultural history, and is a form of artistic expression, there is generally no set of guidelines to follow. Will this get skewed as athletes aim to score the most points? Perhaps it is just the break that the b-boys, b-girls, and the entire dance community needs to grow. The Olympics can provide that platform and visibility. Read the article.
ARTICLES YOU MIGHT WANT TO READ
What Phelps Thinks About Tokyo 2021, US Ski Star, & Rat Poison
Is the Olympic playing field really going to be "clean" in 2021? Phelps shares his two cents.
XC Skier Rosie Brennan is making headlines for Team USA as she finishes at the top in overall, sprint and distance events this winter
"Meet the golfer who accidentally drank rat poison", an inspiring story on CNN Sports
