To all the sporting events we’ve loved 🏆
Good morning. This is a shoutout to major sporting events.
Thank you for the cheers and tears, the racing heartbeats, the early mornings and late nights. Thank you for the emotions you leave on the field, in the pool, and on the court. Thank you for the emotions you bring out in us as we share your triumphs and heartaches with our loved ones. Thank you for the memories you unknowingly share with us as we cheer you on.
The world was blessed this past week with the World Cup, the U.S. Para Swimming National Championships, the SC World Swimming Championships, and more. Sports fans witnessed a mind-bending final match between France and Argentina, a World Record breaking TIE in the men's 400 medley relay, multiple American Records at the Para Swimming Nationals, and more.
To all the athletes: Thank you for your hard work and dedication to your sport. Your commitment to your sport does not go unnoticed. We are proud of you and we are proud to support you.
For those competing over the holidays: Good luck! We look forward to cheering you on!
Enjoy your holiday weekend, everyone!
-- The CG Sports Co team
OTHER BIG NEWS THIS WEEK:
Colleen Young has joined the Towson Swimming and Diving community as a volunteer assistant.
Tune in next week as the CG Sports Co team member share their #2022Wrapped!
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Using the 3L content framework for your brand
Now that you’ve launched your brand, you’ve completed phase 1. Now it’s time for Phase 2: creating regular content. Many people create a brand because they have expertise in one area or a powerful story to share that can impact others.
But how do you get your brand out there after a launch? The answer is through content.
One of the most powerful ways to do this is through written content. These can be in the form of blogs, newsletters or long form social media posts. Here is an easy framework you can use to take the hard part (coming up with ideas for content) off of your plate.
It’s called the 3L Framework and was developed by our friend, Teddy Mistrosilis. It has three simple steps.
Step 1: What have I learned? Make a list of things you’ve learned in the past. Don’t worry if they’re “good” ideas. Just list them.
Step 2: What am I learning now? Make a list of things you’re currently doing and learning.
Step 3: What do I want to learn? Make a list of things you want to learn in the future.
Read the full article online and tune in next week where we will show you how to pour fuel on this and really take off.
Pathwater
Single-use plastic bottles are a part of our every day life and, according to The New Plastics Economy, it is estimated that there could be more plastic than fish in our ocean by 2050. Pathwater is on a mission to change that by becoming the go-to bottled water that helps individuals break the addiction to single-use plastic bottled water.
Pathwater is focused on giving back to their communities by partnering with organizations such as the Wounded Warrior Project, Direct Relief, Operation BBQ Relief, Muscular Dystrophy Association, and more.
Click here to shop all Pathwater products or create your own Pathwater bottle!
Champion's Mojo, Episode 187: "Turn Road Blocks Into Confidence: Olympic Icon Amanda Beard"
In just two minutes you'll hear some advice for when road blocks come up, from Olympic Icon Amanda Beard, and how to turn those into confidence. This is a micro-mojo flashback from Amanda's full interview, Episode #139. Listen to the full original episode by clicking here.
Amanda Beard is a decorated American swimmer who qualified for four consecutive Olympics from 1996 to 2008, earning a total of seven Olympic medals. She set a world record in the 200-meter breaststroke in 2004 at US Olympic Trials, then became the Olympic Champion in that event in Athens a few months later.
Besides being an NCAA Champion for the Arizona Wildcats and a 2X Pan Pac Champion, she was named a co-captain of the U.S. women’s Olympic swim team in Beijing in 2008. She’s been a model gracing the pages of some of the world’s biggest magazines and has been a TV sports correspondent.
As a young woman, Amanda battled bulimia, body dysmorphia, depression and drug use throughout her swimming career, as described in her 2012 memoir In the Water They Can’t See You Cry.
Since retiring from competition, Amanda has been busy teaching children to learn to swim through Beard Swim Co., a swim school in Gig Harbor, Washington, which she founded in 2017.
Catch up on EVERY episode at ChampionsMojo.com
Top 10 Sports Business Stories of 2022
Tune in as Sports Business Radio looks back at the top business stories of 2022!