Paris viewership up 79% đ±
Good morning from Cejih.
I'm back from the Paris 2024 Olympics and oh my god was it amazing. The trip flew by and honestly the days (and particularly the nights) started to blend together. Below are a few of my key takeaways from the trip, as well as what I'm excited about for the future of Olympic and Paralympic sports.
1. Paris brought the Olympics BACK! NBC recently released that Olympics viewership average 34 million viewers in it's first five days of broadcast. Thanks Snoop Dogg! This is a staggering 79% increase in eyeballs, compared to Tokyo 2021. What Paris did particularly well is nail the integration of peak athletic performance with celebrity fans in the audience. I can't remember a sporting event that has had so many celebrities in one place at one time.
2. The Olympics dominated social media: There was no escaping Olympics content on social media during this cycle. And it's still going! What's impressive is that the market is craving any kind of Olympics content right now. This has been huge for athletes who we are seeing increase their audience following by 2-3x in size. That's wild! The market is responding with high engagement around BTS content of the Olympic village, teammate engagement, and fun content showing the personalities of athletes off the field.
3. Athlete sponsors won big. Whether you were an endemic Olympic sponsor or a direct personal sponsor of an athlete, the Olympics media rising tide raised all ships. This was a huge year for companies who participated in the Olympic movement. Brands with Olympic or Paralympic athlete marketing are seeing tremendous engagement in their campaigns, ads, and brand loyalty metrics. Paris and NBC nailed getting the Olympics into the pop culture mainstream. Any company with ties to the Games, especially through athlete sponsorship, benefited from the billions in media dollars invested by NBC.
There's still more to come with Katie Grimes racing the open water 10km and then we turn our attention to the Paralympic Games starting August 28th!
Thank you for supporting our athletes, team, and company. We have definitely been feeling the love!
Cejih
Other News This Week:
Watch USA Swimmingâs Katie Grimes hype video ahead of her 10K tomorrow (August 8th)!
Stuart Friedmanâs Leaders Donât Solve Problems is on sale for $14.99 on Amazon. Grab your copy today!
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Elizabeth Beisel
Your favorite Olympic podcast is back! Elizabeth Beisel jumps the press rope to take you inside the Olympic Village to meet the top athletes of Paris 2024, learn about Village life, and random facts about the Olympics you could not expect.
Cierra Burdick
Despite a tough start to the tournament, the USA women fought back, qualifying for the bronze medal game and holding off Canada for the bronze medal.
After competition, Burdick explained to the media, "A lot of it comes down to just sheer will and determination and having the want and the desire to outwork your opponent. And I think there was a shift in our mentality and our approach, from the first few games to the latter half of the competition and just how hard we were working."
Congrats, Cierra!
Paige Madden
What a race for Paige Madden! Paige hit the gas in the final of the womenâs 800 free, hovering around fourth/fifth place for awhile, before pushing ahead to challenge for a spot on the podium.
Paige posted a time of 8:13.00, closing the gap on the tight race happening between Katie Ledecky and Ariarne Titmus.
Congrats, Paige!
Lilly King
The American 400 medley relay team of Regan Smith, Lilly King, Gretchen Walsh, and Torri Huske ended the swimming portion of the Olympics in World Record (and gold medal) fashion! The group blitzed to a time of 3:49.63, a full three seconds ahead of the field.
King, swimming the breaststroke leg, split a 1:04.90, the fastest in the field. Congrats, Lilly!
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Make an impact with Lead Sports Summit!
Whatâs up, athletes! This week on our new Tuesday Tips series, weâre getting excited for the upcoming Lead Sports Summit!
Are you an athlete or sponsor looking to make an impact?! Join us this Labor Day weekend for the LEAD Summit, hosted by the Lead Sports Co. This premier event is designed to inspire, educate, and empower girls and women in sports. Attendees will
Hear from confidence coach Christen Shefchunas and sports psychologist Dr. Megan Cannon,
Meet and listen to speaker, Olympian, and WORLD RECORD HOLDER Lilly King,
Participate in interactive workshops, and more!
Donât miss out on this opportunity! Contact us for more info
Watch the full video on Instagram to learn more about the Lead Sports Summit.
Flavor Flav has been one of the #1 supporters at the Paris Olympics, sharing support with tons of athletes and sports (like our own Kieran Smith)!
Sponsor Spotlight: TYR
Since it's inception in 1985, TYR Sports has been providing the competitive swim market with vibrant and uniquely designed swimsuits, cutting-edge equipment, and innovative caps and goggles.
Named after the Norse god of warriors, TYR has had a long-standing commitment to cultivating a culture of greatness in and out of the water. TYR is on a relentless path to push the limits of sportswear where they not only reimagine technologies for competitive performances, but also support water enthusiasts of all levels.
Champions Mojo Flashback Episode #137: âPaige Madden: Olympic Swimming on Her Own Termsâ
Are you ready for Paris? Get in the spirit with this flashback episode with Olympian Paige Madden (originally posted in 2022).
Are you brave enough to do something differently than everyone else? Paige Madden sometimes goes against the conventional âswimming wisdomâ and still wins.
Paigeâs road to the Olympics had bumps and setbacks but she says consistency and finding her own style of swimming have helped her succeed. She joins the show to talk with Kelly and Maria about the Olympics, professional swimming and how she swims best under pressure.
Catch up on EVERY episode at ChampionsMojo.com.
Craving more from the Champion's Mojo team? Grab your copy of Kelly Palace's Take Your Mark, LEAD! and Maria Parker's Do Tough on Amazon!
