The stats we love 🏀
Good morning.
The Iowa Hawkeye women have been demanding the attention of the basketball world for several seasons now and rightfully so. Caitlin Clark has been rampaging through the women's NCAA record books and people are here for it! This is an exciting time for women's sports, basketball, Clark, Iowa, and more!
The effect? Viewership records are being broken left and right. The Iowa -- West Virginia round 2 game drew in 4.9 million viewers (a round two record), and then viewership hit an ALL-TIME RECORD of 12.3 million viewers with the Iowa -- LSU rematch. The stats speak for themselves! (Thanks, Front Office Sports!)
What records are left for the Women's NCAA Tournament? Could we see viewership push closer to maintaining closer to 16.1 million (the peak of the viewership during Iowa--LSU's rematch)?
Tune in to watch the Final Four continue in Cleveland, Ohio this Friday! And, in the meantime, have a great week!
Taylor
OTHER NEWS THIS WEEK:
Our friends at the World Surf League (WSL) are hiring for their Communications team based in Los Angeles, California! This hybrid role is responsible for developing tactics and executing plans for the reach and awareness of the WSL to the public. Learn more about this exciting role online now!
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
If you've been searching for a podcast for all things softball, look no further than "Base Hits and Banter" hosted by Olympian Haylie McCleney and former All-American Sam Fischer.
"Base Hits and Banter" interviews top athletes, coaches, and legends, while also providing banter and insight on the softball world from college to the pros.
Listen to all available episodes now!
If you're not already receiving Mandy Marquardt's monthly newsletter, you're missing out! Mandy has been busy this last month, here's just a taste of what she's been up to:
Appeared on the "Keep the Flame Alive" podcast,
Joined the "Grand Slam Journey" podcast, and
Has been preparing for the 2024 Pan American Track Championships (April 3-7) and the UCI Nations Cup in Milton, Canada (April 12-14)!
3 Reasons to Utilize Case Studies
Case studies are an old school term that we want to breath new life into in 2024 (and beyond). Over the last several months, our team has been compiling data from various events to highlight the power of a strong sponsor, brand, or speaking engagement.
What we’ve found? There are three major bonuses to utilizing case studies in your business:
It communicates a service that you offer. At CG Sports, we offer many different services to our clients and case studies help us highlight those services, as well as what they look like as a completed project. For example, if you’ve ever considered what bringing in an Olympian to speak to and motivate your school/company/team would be like, we can show you that! After Olympian Haylie McCleney visited the Bryn Mawr School, we created our Speaking Case Study to highlight what a keynote speaker can offer to an audience, as well as what both parties gain from the experience.
It demonstrates your commitment to the end goal. Building a brand, connecting clients with sponsors — these services take time and a lot of meetings. (Thank you, Google Meet!) So, we’re really proud to show off not only the end result, but also the process. After we worked with Olympic gold medalist Lilly King to create her brand, we built a Brand Camp Case Study that highlights her background, our objectives, and the final result. Now we can all reflect on the work that we put in and appreciate all of the steps it took to get to her brand!
Everyone loves to share good news! This case study is now one more tangible item that you, your client, and (potentially) others can use. Take our Sponsor Case Study on Nevada State Bank signing with Katie Grimes for Paris 2024. The case study is a feel-good item that demonstrates the hard work and values of all parties (Katie, Nevada State Bank, and CG Sports) involved, plus the excitement of both clients (Katie and Nevada State Bank) at the end!
There’s no limit to what you can do with a case study. The next opportunity you have, I challenge you to grab one of your projects and comb through the data to build a case study to share with current and future clients.
Attention readers: CG Sports Publishing's next book is being released soon! Stay tuned for more information about Leaders Don't Solve Problems by Stuart Friedman!
Central California Swimming LSC
Since its inception, Central California Swimming (CCS)LSC has been daring swimmers to be great. By continually providing "opportunities for excellence through diversity, accountability, and respect," Central California Swimming LSC guarantees that the swimmers that join them are well-rounded individuals.
At CG Sports, we love to support clubs and LSCs in as many ways as we can, including connecting them with our athletes for swim clinics. This coming weekend, Jack Dahlgren will be joining the CCS All-Star Camp to provide motivational speeches and a pool technique session for swimmers. (Stay tuned for our case study! )
Interested in bringing one of our athletes to your club? Learn about the different services we offer for swim clinics and reach out to us with three potential dates!
Catch up on all episodes of Champion's Mojo
If you're a fan of podcasts and haven't checked out Champion's Mojo, consider this your perfect opportunity to begin! The Champion's Mojo podcast features hosts Maria Parker and Kelly Palace, two world-record setting Masters athletes, interviewing champions, coaches, and experts in what helps them excel in sports and in life.
Catch up on EVERY episode at ChampionsMojo.com.
Craving more from the Champion's Mojo team? Grab your copy of Kelly Palace's Take Your Mark, LEAD! and Maria Parker's Do Tough on Amazon!
