Paralympians in Paris
Good morning.
Last week we highlighted stats around the hyper growth of women’s sports in 2023-2024. The data around the summer Paralympics also has us super excited.
With a record 1,300 hours of live coverage from NBC, there will not be a shortage of content coming out of Paris.
This brings about an exciting opportunity for Paralympic athletes to tell their stories and endorse their personal brands in hopes they can financially capitalize off their successes.
This past weekend we saw world class performances at the Para World Series from McKenzie Coan, Colleen Young and Abbas Karimi.
In New York this week, Sam Bosco and McKenzie Coan are representing Team USA at the NBC media summit. This includes appearances on the Today Show and other major media publications that will serve to promote the summer Paralympic Games as well as the athlete individual brands.
April is a big media month! We will share all of the content that comes from the media work our team and clients are putting in.
Let’s go!
Cejih
OTHER NEWS THIS WEEK:
God Took My Arms but He Gave Me This Gift by Anita Mitchell is now available for purchase! Grab your copy today!
Are you looking to improve your public speaking game? Professional speaking coach (and speaker) Montana von Fliss is offering a free Presentation Skills Workshop where you will learn and apply new techniques to help you capture the audience’s attention, reduce stage fright, and be seen as a confident and dynamic speaker. Click here to register for the Thursday, April 25th (10-11 am PST) or Wednesday, May 1st (10-11am PST) session.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Big news from Haylie McCleney! Haylie has joined the SEC Network's Rally Cap to discuss all things softball in the SEC. Watch the first episode online now!
Additionally, Haylie has been named to the 2024 WBSC Women's World Cup roster!
The TYR Pro Swim Series continued in San Antonio, Texas this past weekend. Many athletes dropped top times over the weekend, including:
Lilly King - 100 breast (3rd - 1:06.53), 200 breast (4th - 2:25.76)
Jack Dahlgren - 200 fly (4th - 1:57.06)
Kieran Smith - 400 free (6th - 3:48.70), 200 free (3rd - 1:47.41), 200 IM (5th - 1:59.66)
Katie Grimes threw down a dominating 400 IM at the Fran Crippen Swim Meet of Champions this past weekend in Mission Viejo, California. Katie's 400 IM time of 4:32.45 sits as the fastest time in the world for 2024.
Katie also posted top finishes in the 200 fly, 800 free, and 1500 free.
Review full results from the meet online.
Tapping into your A-Team Network
As a new author you have one massively powerful asset that has been a sleeping giant…until now. It’s your “A-Team”.
Who is the A-Team? The A-team is:
A group comprised of the more influential people you have within your personal and professional network.
“Influential” can be defined as:
People who are seen as leaders or thought leaders within their own network or industry.
Individuals who have large followings on social media (or at least significantly larger than you) platforms such as LinkedIn, Facebook, Instagram, Youtube, TikTok, Twitter.
Individuals who’s company or business could purchase a bulk order of books from you and book you for a virtual or in-person author reading or speech.
People who write their own blog, newsletter or may have access to their company/business newsletter.
People who work in media and might be able to help you with some PR.
Folks who are super reliable and will always follow through. These are the best to count on for leaving early Amazon reviews.
People who are gifted “connectors” and while they may not have a huge audience, they have no problem introducing you and your book to the people who do.
Your A-team will likely be 25 people max.
What to ask from your A-team (the easy lift ask):
Amazon Reviews: “I would mean so much if you could leave me a review on Amazon. Nothing helps a new author more than book reviews”
1-3 Book Purchases: “Thank you so much for your interest! The truly best way to help me is by purchasing 2-3 copies of my book on Amazon and then leaving a review. The book makes a great gift for a friend, I promise they will love it.”
What to ask A-team members who are connected in Organizations/Companies/Professional Networks:
Ask if they would be interested in an “incentive offer” for committing to a bulk purchase of books. For example you can offer a 50% discount on your speaker fee for anyone who is buys a bulk order of 50+ books. Speaking can be delivered virtual over Zoom or they can fly you out for an in-person engagement.
For A-team members who have their own set of clients, give them a special bundle offer to their clients. This can be discounted speaking, discounted bulk orders, special advanced signed copies.
A-Team (they get a free book)
Share a picture or selfie of them with your book! This is one of the most effective marketing tactics you can do!
Read book - Leave Amazon review
Connect to media - podcasts, articles, etc
Connect us to their network (free bundle offer)
One of our favorite things to do with your A-team is sending them an advanced hard copy with a nice note and asking for a favor.
Not only did Abbas Karimi scoop up multiple medals at the Para Swimming World Series, but TODAY Anita Mitchell's book about him is available for purchase!
Buy your copy of This Gift on Amazon now!
Oregon Swimming LSC
Since its inception, Oregon Swimming LSC has been championing the development and achievement of the Oregon Swimming community.
At CG Sports, we love to support clubs and LSCs in as many ways as we can, including connecting them with our athletes for swim clinics. This coming weekend, Olivia Carter will be joining the Oregon Swimming LSC to provide motivational speeches and a pool technique session for swimmers.
Interested in bringing one of our athletes to your club? Learn about the different services we offer for swim clinics and reach out to us with three potential dates!
Catch up on all episodes of Champion's Mojo
If you're a fan of podcasts and haven't checked out Champion's Mojo, consider this your perfect opportunity to begin! The Champion's Mojo podcast features hosts Maria Parker and Kelly Palace, two world-record setting Masters athletes, interviewing champions, coaches, and experts in what helps them excel in sports and in life.
Catch up on EVERY episode at ChampionsMojo.com.
Craving more from the Champion's Mojo team? Grab your copy of Kelly Palace's Take Your Mark, LEAD! and Maria Parker's Do Tough on Amazon!
