8 End of Year Post Ideas for Athletes
With less than 2 weeks left in 2021, it’s a great time to sit back and reflect on your wins, lessons learned, funny stories and goals for 2022. Here’s a cool data point: Did you know that “2021 Wrapped”, “Year in Review” or “What I learned in 2021” type posts get some of the highest engagement, re-shares and new followers? Well now you know. Boom, roasted.
Let me stop you right here, because I already know what you’re going to say: “I really should do this, but coming up with new content takes too much time.” Have no fear, your Uncle Yung is here. Below are a handful of ideas you can use for a fire end of year post, while putting time back in your day. POW!
8 End of the Year Posts for any Athlete (or any brand really):
Thank your community for their support in 2021: This was likely a huge year for you with many people cheering you along the way (more than you may know). Nothing beats genuine gratitude. Have fun and thank all of your peeps for an amazing 2021.
Share Your Goals for 2022: Many will set goals, but few will share. Here’s the thing: People love it when you “build” in public. As you look ahead at your 2022 goals, feel free to share a few with your following. They will repay you big time.
Gift Guide: Share your favorite gift items, make some recommendations and give some love to your sponsors. If you need to make an end of the year post for a sponsor, this is great one to give them some love.
Lessons Learned: Reflection and gratitude are #trending. In an age where we all have the attention span of 1 second on social media, people will stop and read a good “What I Learned this year” post. If you REALLY want to flex, write it as a blog post first. Then, make an IG post with just the title and a teaser. Link the IG post back to your website. Just like that, you are engaging on social and driving traffic to your website, all from one piece of content. Can I get a high five?
How it started vs How it’s going: Repost your first and last post of 2021 and write a short summary in the caption.
Biggest Wins of 2021: Highlight your highlights. Share some insider info behind each one. This one always slaps.
Give a shoutout to your team: No one does it alone. If you don’t like talking about yourself on social media, then this is great one for you. Make a special post about the team that supports you, so you can do all of the amazing work that you do. Doesn’t have to be a super long post either. Your team will know what you mean and will appreciate the message.
Sneak Peak - What’s coming in 2022: Give your peeps a sneak peak of a cool project, new venture or something you are excited to tackle in 2022. Everyone likes being on the inside scoop. This goes back to the idea of “building in public’ mentioned in #2
Good luck! If you do any of these, please share or tag @cgsportsco to let us know. Wishing you a happy holidays and relaxing end to the year.
