How our marketing funnel works
I’m not typically a data person, but there is no ignoring the role that data plays in the writing world. That may sound like a silly statement, but if our content isn’t connecting with our community, then we need to know!
Here are some trends we’ve noticed in the last 30 days:
Traffic spikes on Wednesdays. At CG Sports, that is the day that our newsletter goes live, which means that readers are going from our newsletter to our website. This solidifies a core thought that many of us hold dear at CG Sports: that emails in inboxes matter.
An organized website matters. I was surprised by this stat, but our most visited pages within our website were: the CG Sports homepage, the “About” page, and “Clients.” The takeaway? If you present a clean, organized website, then people will spend time exploring it. This, in turn, results in more inbound sales traffic and word-of-mouth knowledge about your company.
Unique, educational content matters. Our “Cejih Explains” column, mostly written by CEO Cejih Yung, resonates with people. Our #1 goal is always to take the knowledge that we have and the information that we learn and give it back to you in real time. The sports marketing world should not exist to trick you and we want to help you navigate it as confidently as possible.
If you haven’t checked the data for your website in awhile, I encourage you to visit the analytics page of your website. Note the positive trends and brainstorm how you can expand on them.
