Partnership Case Study: WEST Swim Team
CG Sports and WEST Swim Team celebrate nine years of partnership
For nearly a decade, a harmonious synergy has flourished, uplifting athletes and enriching the lives of all participants involved.
BACKGROUND
CG Sports has proudly served as the premier provider of top-tier clinics and unforgettable team experiences for WEST since 2016. With an unwavering commitment to excellence, the harmonious partnership between CG Sports and WEST has blossomed into a biannual tradition. This dynamic collaboration has not only elevated the caliber of athletes within the WEST community but has also facilitated access to a distinguished lineup of star athletes and captivating speakers, enriching the lives of all involved.
OBJECTIVE & RESULT
WEST continually strives to create value and memorable experiences for its members each year. To enhance these efforts, WEST hired CG Sports to organize bi-annual team experiences in the fall and spring. CG Sports, attentive to the club's needs, identifies top athletes and industry speakers to deliver exceptional experiences for WEST members. Their roster has engaged with all levels of WEST, from senior groups and pre-senior teams to age groups and learn-to-swim programs. Additionally, CG Sports leads sessions specifically designed for parents and coaches during their visits, ensuring a comprehensive and enriching experience for the entire WEST community.
BRAND THEMES
Excellence in all aspects of swimming
Instilling life lessons and protecting children
Appreciation of having fun, working hard, and having fun
OUTSTANDING ATHLETES WHO HAVE VISITED WEST
Hali Flickinger, 2-time Team USA Olympian
Lia Neal, 2-time Team USA Olympian
Coleman Stewart, World Record Holder
Max McHugh, 4-time NCAA Champion
Christen Shefchunas, Olympic Confidence Coach
Jacob Pebley, 2016 USA Olympian
Ella Eastin, American Record Holder, 9-time NCAA Champion
Jack Dahlgren, 2024 U.S. National Teamer
Giles Smith, U.S. National Teamer
Dr. Megan Cannon, Olympic Sports Psychologist
“CG Sports has consistently provided a five-star service that surpasses expectations at every turn, delivering hands-on, tailor-made experiences that cater to our unique needs and aspirations. Their dedication to crafting personalized programs ensures that every interaction leaves a lasting impact on our athletes.”
“I love working with WEST. They were amazing hosts! The coaching staff was super inviting, generous, and the swimmers were so fun and attentive. I had a blast working with them and the time flew by. I’d love to come back again!”
