Sponsorship Case Study: Mecklenburg Swim Association
Mecklenburg Swim Association (MSA) teams up with Novant Health as official healthcare provider
BACKGROUND
MSA is a year-round competitive swim team offering top-notch coaching and technique instruction for all ages and skill levels. Committed to providing quality time in the pool, MSA coaches, accredited by the American Swimming Coaches Association, ensure swimmers of every level have the opportunity to excel. In addition to competitive training, MSA offers swim lessons for children and adults, as well as specialized Adult Swim Training for those 19 and over. MSA teamed up with CG Sports to get more year-round activation within their program, and we made it happen!
OBJECTIVE & RESULT
CG sports efforts aimed to create a comprehensive experience for MSA members, leveraging various activations to promote health, engagement, and community involvement. Through a dedicated website page and resources, we provided accessible information and guides tailored to parents and athletes alike, enhancing their understanding and support. Monthly social media posts not only offered valuable tips and videos from Novant but also fostered a sense of belonging and interaction within the MSA community.
Custom activations took a proactive approach by collaborating with strength and conditioning professionals and nutritionists, utilizing Novant's health resources to benefit MSA members directly. By integrating these experts into the MSA environment, we facilitated personalized health strategies that empowered athletes to perform at their best.
Furthermore, our efforts extended beyond digital platforms. We secured dedicated advertising and branding signage at prominent swim meets and training facilities frequented by MSA, amplifying visibility and reinforcing the partnership between Novant and the community. In doing so, we not only supported Novant's objective of community engagement but also facilitated meaningful connections with potential customers early in their patient lifecycle, fostering lasting relationships built on trust and mutual support.
“Our staff at MSA is thrilled about this long term agreement with Novant Health. When I started at MSA in 2021 there was ongoing discussion on how we can work with Novant not only in our dryland programming but in an effort to support and educate our membership holistically in health services. We look forward to this ongoing partnership.”
“It’s no secret that MSA Swim is a premier swim club and we’re fortunate to have them in our community. We understand that all young athletes need a solid team behind them to be successful. It’s our goal to support athletes of all ages and skill level in this community by offering same-day care for both sick visits, and any orthopedic and sports medicine injuries.”
BRAND THEMES
Athlete protection
Positive team culture
Transparency and accountability
MSA’S HIGHLIGHTS
2022 and 2024 USA Swimming Silver Medal Club
Finished 3rd in the 2020 North Carolina Swimming Senior Championship
Numerous athletes nominated for the Charlotte Observer Athlete of the Week
