Learn from the experts
Good morning. Never stop learning.
The Dolphins made history this past weekend with their 70-20 victory over the Denver Broncos. I was about to start a deep-dive on the internet about why this high score mattered so much when my own procrastination paid off.
Asante Cleveland had already conveniently broken down the significance of the game on his Instagram page. Who better to learn about the significance of an NFL game than from a former NFL player?
If you've never watched one of Cleveland's videos, here's what you need to know:
He knows A LOT. Grab your notebook. Class has started. Cleveland is knowledgeable on the NFL, pro athlete retirement, the importance of therapy, and more. The Dolphins was where I started (thank you Instagram feed), but I quickly watched many more videos.
He chunks information well. At no point when watching Cleveland's videos have I felt the information overload that can happen in information dense videos. Each of his videos is centered on a specific topic, which helps 1) keep the time concise and 2) keep his speech focused.
He genuinely wants to help people. Cleveland already knows this information from his personal experiences. The beauty of sharing this information on social media platforms is that he is able to share his industry knowledge for free without requiring anything back from his audience.
So what's the takeaway? Listen to the leaders, experts, veterans, and change makers in your industry. Keep learning and you will avoid stagnation.
Enjoy your week!
-- Taylor and the CG Sports Co team
OTHER BIG NEWS THIS WEEK:
The Raiders game was paused Sunday night to celebrate Olympian Katie Grimes!
Easton Fastpitch has released the Signature Series 2.0, featuring Haylie McCleney's Elite 12.75-inch infield softball glove.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
USA Swimming has announced their official 2023 Golden Goggle nominations. Katie Grimes leads the list with four individual nominations: Breakout Performer, Female Race of the Year (10K), Female Athlete of the Year, and Fran Crippen Open Water Swimmer of the Year.
Fan voting is now open! Cast your ballots now!
McKenzie Coan spoke to Congressional Members and staff about her Team USA experiences in celebration of the Congressional Olympic & Paralympic Caucus.
Coan also was named to the 2023 Parapan American Games roster for the U.S. Paralympics Swimming team. View the full roster here.
Olympian Jacob Pebley, assistant coach at Yale and head age group coach of Bulldog Swimming, will be heading to Hillsborough, North Carolina for a two-day swim clinic. The swim clinic will run November 25th to the 26th.
Click here to learn more about the Thanksgiving 2023 Starts, Turns, and Backstroke Clinic.
Re-marketing: How to convert from social to paid deals
Re-marketing is the act of recapping or sharing something that you’ve already done. It is one of the most effective marketing strategies you can implement for your brand.
The best part is that it’s super easy and requires very little creative thinking or ‘original’ content creation.
Here is an example of how it works:
Step one, “Write about something you recently did”: If you recently gave a paid speech, clinic, camp, charity or sponsorship appearance, do a short write up about your experience. Include who the event was for, how they found you (website, DM, referral) and what the event was about. Share what you talked about and your takeaways from the experience. In total this may only be a few sentences or 1-2 paragraphs, which is completely fine.
Step two, “Post 1st on your website, then on social media”: Gather up a few photos from the event and then do the following in this order. First, make a blog post on your website and copy/paste the text you wrote in Step 1. You can include a few photos in the blog if you wish. Second, post to Instagram/Facebook/LinkedIn (your choice) and include many photos. For the text, include just a couple of sentences as a teaser but not the entire written piece. Direct your audience to “Read my full recap at the link in bio, thank you!”.
Step three, “Drive traffic inbound”: This will drive traffic to your website, which can often times turn into new business leads. From one post, you are able to generate future inbound business for your brand.
Step four, “Book your next deal”: Get prepared for your next deal and go do your thing!
Step five, “Re-market, cycle repeats”: Repeat the cycle and create your next re-marketing piece of content. Now you are cooking!
Give this a try, it’s an exciting part of marketing your brand and being a pro. Enjoy!
Coach Dudley Duncan will be at the International Swimming Hall of Fame (ISHOF) with copies of his book The Art of Swimming and the Game of Racing! Stop by to say hi and grab your own copy!
TriSwim
Raise your hand if you've ever been personally victimized by chlorine. If you've spent enough time in a pool, then you know what comes next. A scent you can't escape, dry, sometimes irritable skin, and hair that feels brittle.
Since 2003, TriSwim has been offering education and personal care products to promote entire body health and well being. The salon quality products offered range from hair care to skin care to keep you active and feeling fresh throughout your day without breaking the bank!
Re-stock all of your favorite TriSwim products, including the limited edition lychee and mango chlorine removal shampoo), online now!
Champion's Mojo, Episode #228: "Injuries Don't Stop Masters Legend Penny Noyes"
We're poolside with the extraordinary Penny Noyes, a woman who epitomizes the phrase 'age is just a number'. The 69-year-old swimming legend, with nine world records and 14 national records to her name, shares insights into her phenomenal career and her secret to maintaining athletic excellence despite personal health challenges and a string of injuries.
We dive deep into Penny’s rigorous training routine, which intriguingly involves training with a USA swim club team, consisting of 14 to 17-year-olds. Prepare to be inspired as she opens up about her journey of overcoming significant odds, including four shoulder surgeries and two ACL repairs, and her persistence to keep setting new goals. As she readies herself to enter a new age group next year, Penny's indomitable spirit and unwavering resilience are sure to inspire athletes of all ages. Don't miss this opportunity to hear from a true sporting legend.
Catch up on EVERY episode at ChampionsMojo.com.
