Ted Lasso’s World Cup ⚽
Good morning. "Futbol is life."
At least according to the Ted Lasso character Danny Rojas and the millions of people tuning in to the 22nd FIFA World Cup.
The U.S. Men's soccer team (USMNT) won a pivotal match against Iran last night with a 1-0 score. The match, considered to be one of the most anticipated of the 2022 World Cup, moves the U.S. to the knockout stage of the tournament where they will face the Netherlands on December 3rd.
Much like Ted Lasso, I struggle to keep the rules of soccer straight. In fact, "you could fill two internets with what [we] don't know about [soccer.]" What I do know about soccer is this: The love for soccer is a universal language, bringing people of all backgrounds together. There is a pureness to the energy produced at soccer games and it binds us to one another whether we are cheering on the same team or not.
If you haven't caught any of the World Cup matches yet, there is still time. Matches will continue to run every day until the final match plays on December 18th. For all of our soccer fans, remember Ted Lasso's wise words, "I believe in hope. I believe in believe."
-- Taylor
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Cierra Burdick has been named the top rebounding leader by Euro Cup Women.
Representing the Hungarian Basketball Team of NKA Universitas PEAC, Burdick leads the statistics with 15.3 rebounds at the start of the 2022-23 season.
Review all stats, schedules, and more at the EuroCupWomen's Instagram account.
Beata Nelson recently joined the Social Kick swim podcast to discuss her successful 2022 FINA World Cup season. Nelson and the Social Kick crew also discussed her new engagement, the upcoming long course season, and the secret to the 200 back/200 IM double.
Listen to the full episode here.
The holidays are fast approaching and many books within the CG Sports Publishing library are currently on sale. CG Sports Publishing hosts a versatile array of memoirs, in addition to a confidence self-help book.
Click here to shop the entire CG Sports Publishing library.
How to make yourself sellable in today's market
We are seeing a few shifts in today’s sponsorship market. Sponsors are spending more on tangible assets that can be easily approved. Property sponsorships do really well because they are able to provide a full menu of sponsorship items for purchase: advertising space, “presenting sponsor” packages, “title sponsor” packages, “gold level” partner packages, etc.
Athletes who can digest their sellable assets into tangible packages are going to see more success with sponsors in 2023. Work with you agent to create your own standard sponsorship packages to be sold in the market.
A few ideas on what an athlete can provide may include:
Logo space on your kit, suit, uniform.
Branding at appearances or camps
Standard social media package
Local sponsor package
Read the rest of Cejih Explains and how to make yourself sellable in today's market online!
Derek Delahunt's short film, "Mirror Blue," is available for viewing now! The short film features Olympian Elizabeth Beisel as she reflects on her early memories with swimming and her relationship with the sport now.
Click here to watch the short film!
Swimnerd
The best ventures in life are built out of a combination of passion, drive, and pure neediness. This is exactly what Nate Tschohl harnessed when he left his job in insurance and created Swimnerd.
Since 2016, Swimnerd has been creating personal pace clocks and countdown timers to support the swimming community. In recent years, they have expanded to include live results, a training app, a podcast, and a newsletter.
Click here to shop Swimnerd's products and to subscribe to their newsletter for all of the latest swimming news.
Champions Mojo, Episode #184: "Olympic Champion Mary T. Meagher Plant: Micro-Mojo, Lessons from Losing"
Mary T. Meagher Plant is a swimmer who broke the mold in how fast one can swim butterfly, earning her the nickname Madame Butterfly. She broke the world record five times and held it for 21 years -- 35 years after her top swim performances, her world record time would have still made all Olympic teams including 2008, 2012 and 2016. In this exclusive interview, she shares advice for people who are currently dealing with their dreams being postponed.
Listen to the original full episode here.
Catch up on EVERY episode at ChampionsMojo.com
Insight from the 2022 FIFA World Cup - Anne Peterson (@AnnieMPeterson), Associated Press
We take you to Qatar for an insider’s perspective of the FIFA World Cup with longtime Associated Press Sports Writer Anne Peterson (@AnnieMPeterson). Peterson, who has covered several World Cups and Olympics in her career, shares her perspective from Qatar on everything from ticketing and sponsorship issues (Budweiser) to the political backdrop in Qatar that exists as the backdrop to the 2022 FIFA World Cup. Peterson is in Qatar covering the FIFA World Cup for the Associated Press.
We also bring you the sports business headlines of the week including record-setting TV ratings for the NFL on Thanksgiving, the Michigan-Ohio State football game and the U.S. vs England.
