Time Truly Flies
Good morning. What they say is true.
Is it just me or is time flying? November is routinely one of those months that just moves fast to me. Maybe it's the holidays. Maybe it's the anticipation to close out the year. Or maybe it's the darkness creeping in earlier and earlier.
No matter the reason, I like to spend this time of year re-evaluating my goals and making concrete plans to complete projects before the New Year. My strategy is typically:
Identify my unmet goals and unfinished projects.
Evaluate work that has been completed to meet those goals and projects.
Create a timeline that will be reasonable, but also keep me moving forward.
Even if you feel like time is flying too fast, remember to be kind to yourself and to not compromise self-care for productivity this quarter. Prioritize projects and deals that you know you can complete and that will help move you, your brand, and your company forward. And, most importantly, connect with those who can best support your and your goals.
As always, don't hesitate to connect with us regarding any and all of your sports branding and marketing questions.
Enjoy the grind today, folks.
-- Taylor
OTHER BIG NEWS THIS WEEK:
Beata Nelson caught up with SwimSwam following her victorious 2022 FINA World Cup season.
Olivia Carter held a swim clinic with WEST Coast Aquatics, sharing her swimming story and some swimming secrets.
P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.
Alex Massialas recently travelled to Bonn, Germany with Team USA for the first Team World Cup event of the season. While there, the team worked together to secure a gold medal in the Men's Foil Team event.
Full results for the event can be found online.
Mandy Marquardt hopped on the Sports Nutrition Education Series podcast, hosted by St. Luke's Sports Medicine, to talk about her experience as a professional athlete with Type 1 Diabetes and to bring further awareness to National Diabetes Awareness month. Marquardt also discussed how nutrition plays a role in her training plan.
Catch the full episode here.
Olympian Elizabeth Beisel recently joined the "Don't Skip Legs" podcast as a season one guest. "Don't Skip Legs" features conversations surrounding the ins and outs of the fitness world, including working out, mental health, the life of a fitness instructor, and more.
Listen to Beisel explain how she went from training for the Olympics to training for herself.
This past weekend, Athletes' Voices hosted "Amplify Voices [ATL]: A Celebration of Athletes' Voices" in Atlanta, GA. Among the list of speakers were CG Sports' Asante Cleveland and Tianna Madison. Both athletes were part of key conversations regarding expressing one's voice and took part in the "Athletes as Authors" panel.
Learn more about Athletes' Voices online.
Building an Audience to Buy from You
Building an audience is the single best thing you can do for your career as an athlete, author, speaker or even business owner. It’s also one of the hardest. You have to be good at your craft as well as good behind the scenes in getting people to join your audience.
So, of course, you have to be resilient. But more importantly, you have to do the long, slow, painstaking work of establishing a brand, a community, and a marketing plan.
The skills involved in accomplishing this other task are very similar to the twin requirements for an author not only to write a great book but also to market that book to an increasingly overwhelmed, distracted, and shrinking reading public. You have to figure out what the key elements of your message are, decide who should hear them, and plan how to reach those people in ways that are sufficiently compelling.
We have found that the single most powerful form of communication to an audience is through: your email list.
In the case of the speaker or author, it’s absolutely essential to have a group of like-minded people who talk you up and put you forward as a great author or keynoter in one venue after another.
Read the rest of this week's Cejih Explains article online!
Alex Massialas repping our favorite brand of energy for the midweek grind!
TriSwim
Raise your hand if you've ever been personally victimized by chlorine. If you've spent enough time in a pool, then you know what comes next. A scent you can't escape, dry, sometimes irritable skin, and hair that feels brittle.
Since 2003, TriSwim has been offering education and personal care products to promote entire body health and well being. The salon quality products offered range from hair care to skin care to keep you active and feeling fresh throughout your day without breaking the bank!
TriSwim is currently offering a special 15% off all products when you use the code CGSBR15. Re-stock all of your favorite TriSwim products now through November 24th when you shop online -shop all items online now!
Champions Mojo, Episode #182: "Ice and Extreme Open Water World Record Setting Swimmer Barbara Hernandez Endures Danger for Dreams"
Barbara Hernandez, World Open Water Swimmer of the Year (2020) is known as the Ice Mermaid. From deadly ice water temperatures to dangerous creatures she has encountered in open waters, she shares how she manages to excel at ice and extreme open water swims. Discussing an event she finished without the use of her one leg after a Man-o-war jellyfish attack. Barbara also shares with us how she sets no limits on herself, trains for these glacier swims, how her body responds to the cold water, and the benefits she experiences.
Catch up on EVERY episode at ChampionsMojo.com.
SBR Roundtable: The Fall of FTX and Twitter
Sports Business Radio Host Brian Berger and Executive Producer Bryan Griggs discuss the fall of cryptocurrency company FTX and the sports partnerships the company has left in its wake following their recent bankruptcy filing. Berger and Griggs also discuss Twitter under Elon Musk, Budweiser’s banishment by World Cup and the latest on the potential sale of the NFL’s Washington Commanders.
Catch up on EVERY episode online!
