The evolution of NIL

Good morning.

Did April just fly by for anyone else? Sheesh.

The focus is narrowing for our team as we are less than 100 days away from the start of the Paris Games. 

Deal flow is increasing. Post Paris appearances are starting to be discussed. Media and interview requests by our clients are seeing a huge spike. 

A few years ago our team set out to create a product that could help prepare any athlete to be "market" ready. That product is called "Brand Camp." Brand Camp helps take an athletes story and niche market attributes and weave it into a beautiful brand platform to help them capitalize on their NIL value. 

Little did we know, Brand Camp by CG Sports would be extremely well setup to support the NCAA NIL market landscape. 

Today, we have launched the brands of nearly 100 athletes and are giving them the tools that are often only available to the 1% of pros. 

Check out the video I recorded about NIL resources at CG Sports, in this week's "Taylor Explains" section.

I'm happy that May gives us nearly 5 weeks of dealmaking time. There's still a lot of time left to drum up more business for athletes this summer and fall.

Time to lock in.

— Cejih

Other News This Week:

  • Swim Atlanta has signed a sponsorship deal with Jim Ellis Cadillac. Their upcoming meet will be named the “2024 Swim Atlanta Classic Driven by Jim Ellis Cadillac.”

  • USA Swimming has announced the schedule for International Water Safety Day events in four host cities and will be joined by Olympians Elizabeth Beisel, Rowdy Gaines, Cullen Jones, and Maritza Correia McClendon.

P.S. Nervous about missing upcoming news from CG Sports? Follow us on Instagram (@cgsportsco), Facebook (CG Sports Management), and, of course, our weekly newsletter.

Abbas Karimi x Visit Lauderdale

Abbas Karimi and Visit Lauderdale have announced a new partnership! In this partnership, Abbas “will serve as the official accessibility ambassador representing the destination marketing organization for Greater Fort Lauderdale.”

Learn more about Visit Lauderdale online and grab your copy of Anita Mitchell’s book about Abbas!

Lilly King x Icy Hot

Lilly King has signed with Icy Hot ahead of the 2024 Paris Olympics!

Lilly posted about the announcement on her Instagram, stating, “@IcyHot Pro is a key part of my recovery routine! I’ll be taking it with me everywhere I go this summer!”

Jack Dahlgren – April Newsletter

Jack’s April newsletter is out and packed with tons of updates, including competitions, speaking opportunities, and fishing boat updates.

Fun fact: Jack is now tied for 4th for the most Olympic Trials cuts for all U.S. male swimmers!

Want to receive Jack’s newsletter? Sign up now on his website!

How to login to the CG Sports Client Portal

Welcome to the CG Sports Client Portal! This quick 2 min video will show you how to create your login and access all of our exclusive client content for CG Sports athletes.

CEO Cejih Yung and author Betsy Mitchell showed off their 1984 L.A. Olympic gear in a recent meeting!

Sponsor Spotlight: WEST Coast Aquatics

Since its inception, WEST Coast Aquatics has been providing world class swimming instruction with an inviting aquatic community.

At CG Sports, we love to support clubs and LSCs in as many ways as we can, including connecting them with our athletes for swim clinics. This coming weekend, Hali Flickinger will be joining the WEST Coast Aquatics team to provide motivational speeches and a pool technique session for swimmers. 

Interested in bringing one of our athletes to your club? Learn about the different services we offer for swim clinics and reach out to us with three potential dates! 

Catch up on all episodes of Champions Mojo

If you're a fan of podcasts and haven't checked out Champion's Mojo, consider this your perfect opportunity to begin! The Champion's Mojo podcast features hosts Maria Parker and Kelly Palace, two world-record setting Masters athletes, interviewing champions, coaches, and experts in what helps them excel in sports and in life. 

Catch up on EVERY episode at ChampionsMojo.com.

Craving more from the Champion's Mojo team? Grab your copy of Kelly Palace's Take Your Mark, LEAD! and Maria Parker's Do Tough on Amazon!

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Travel+Leisure partners with Katie Grimes

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Counting down to Paris